Elena Rocco
I am a multidisciplinary Visual Director with a strong background in communication, graphic design, and fashion photography.
About
I am a multidisciplinary Visual Director with a strong background in communication, graphic design, and fashion photography. My experience spans from creative direction and visual storytelling to hands-on photo production for luxury e-commerce and fashion brands. I combine a strategic approach to branding with a refined aesthetic sensibility, developing cohesive visual identities that reflect each brand’s unique essence and market positioning.
- 9 years' experience
- Joined November 2025
Skills· 8
Languages
- ItalianFluent
- EnglishFluent
- Spanish; CastilianFluent
Industry experience
- Other
- Media & Entertainment
Work experience· 8 roles
Create product images for social media, banners or website. Creative research for new aesthetics for lighting setups to align with current fashion trends. Create standard product images for the e-commerce following brand guidelines such as still life product images. Work with models and guide them to reach an adequate posing able to express better the mood of the brand. Set up photography sets in showroom environments and shoot sample products following the lighting guideline. Understand the differences of targets of each brand.
Led the creation of visual content for social media, online campaigns, and e-commerce platforms while collaborating with art directors and stylists to ensure brand coherence.
Responsible for the definition and development of brand’s visual identity and creative direction, overseeing art direction of photo and video shoots, and managing campaigns for social media and digital communication.
Education
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