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I am a multidisciplinary Visual Director with a strong background in communication, graphic design, and fashion photography. My experience spans from creative direction and visual storytelling to hands-on photo production for luxury e-commerce and fashion brands. I combine a strategic approach to branding with a refined aesthetic sensibility, developing cohesive visual identities that reflect each brand's unique essence and market positioning.…I am a multidisciplinary Visual Director with a strong background in communication, graphic design, and fashion photography. My experience spans from creative direction and visual storytelling to hands-on photo production for luxury e-commerce and fashion brands. I combine a strategic approach to branding with a refined aesthetic sensibility, developing cohesive visual identities that reflect each brand's unique essence and market positioning.

Elena Rocco

Photographer, Director of Photography, Creative Director, +2

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I am a multidisciplinary Visual Director with a strong background in communication, graphic design, and fashion photography. My experience spans from creative direction and visual storytelling to hands-on photo production for luxury e-commerce and fashion brands. I combine a strategic approach to branding with a refined aesthetic sensibility, developing cohesive visual identities that reflect each brand's unique essence and market positioning.…I am a multidisciplinary Visual Director with a strong background in communication, graphic design, and fashion photography. My experience spans from creative direction and visual storytelling to hands-on photo production for luxury e-commerce and fashion brands. I combine a strategic approach to branding with a refined aesthetic sensibility, developing cohesive visual identities that reflect each brand's unique essence and market positioning.

Available to hire

I am a multidisciplinary Visual Director with a strong background in communication, graphic design, and fashion photography. My experience spans from creative direction and visual storytelling to hands-on photo production for luxury e-commerce and fashion brands. I combine a strategic approach to branding with a refined aesthetic sensibility, developing cohesive visual identities that reflect each brand’s unique essence and market positioning.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Italian

Fluent

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Photographer at LUISAVIAROMA.com

April 9, 2019 - November 2, 2025

Create product images for social media, banners or website. Creative research for new aesthetics for lighting setups to align with current fashion trends. Create standard product images for the e-commerce following brand guidelines such as still life product images. Work with models and guide them to reach an adequate posing able to express better the mood of the brand. Set up photography sets in showroom environments and shoot sample products following the lighting guideline. Understand the differences of targets of each brand.

Photographer | Fashion E-commerce & Visual Content at Luisaviaroma.com

April 1, 2019 - Present

Led the creation of visual content for social media, online campaigns, and e-commerce platforms while collaborating with art directors and stylists to ensure brand coherence.

Freelance Visual Director & Photographer at Giacomo Bacci | Celesteceleste | Evadifranco

April 1, 2019 - Present

Responsible for the definition and development of brand’s visual identity and creative direction, overseeing art direction of photo and video shoots, and managing campaigns for social media and digital communication.

Freelance Visual Director & Photographer at Giacomo Bacci | Celesteceleste | Evaidfranco

April 1, 2019 - November 2, 2025

Designed and executed visual content for social media, established brand identities, and created innovative photography that captures a brand's unique essence and market positioning.

Product Photographer & Graphic at Naolito.com

February 8, 2019 - February 8, 2019

Create standard product images for the website shop. Create images for Instagram and ads following brand identity. Photography post production and editing.

Product Photographer & Graphic Designer at Naolito.com

April 1, 2018 - February 1, 2019

Created product images and advertising visuals for e-commerce and social media, developed content for Instagram and ad campaigns.

Graphic Designer at Quba-Communication Agency

January 20, 2017 - January 20, 2017

Created the brand identity. Public relations with customers. Produced advertisements for non-profit organizations. Created and printed flyers, posters, manifests, brochures and everything else necessary for events. Managed social media profiles. Conceptualized and realized packaging for Adunata Nazionale Alpini 2017. Presentations and moodboards for customers. Video editing.

Graphic Designer at Quba Communication Agency

June 1, 2016 - January 1, 2017

Designed complete brand identities and visual assets for clients, managed social media campaigns, and delivered visual presentations.