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My journey began with a strong passion for visual communication, which I explored through my Bachelor’s degree in Communication and Graphic Design at IUSVE University in Venice, where I graduated with first-class honours. This foundation gave me a deep understanding of how images and design can shape a brand’s identity and message. In 2017, I moved to Barcelona to continue my studies with a Master’s in Fashion and Advertising Photography at Seeway Foundation, where I developed a more artistic and narrative approach to visual storytelling. After working 6 years as a fashion photographer in florence for both multibrand such as luisaviroma and monobrand projects, I began to merge my graphic communication background with my photographic experience. This evolution naturally led me to develop a broader creative vision, guiding me towards the role of Visual Director — where I bring together aesthetics, strategy, and storytelling to craft cohesive and impactful brand identities.…My journey began with a strong passion for visual communication, which I explored through my Bachelor’s degree in Communication and Graphic Design at IUSVE University in Venice, where I graduated with first-class honours. This foundation gave me a deep understanding of how images and design can shape a brand’s identity and message. In 2017, I moved to Barcelona to continue my studies with a Master’s in Fashion and Advertising Photography at Seeway Foundation, where I developed a more artistic and narrative approach to visual storytelling. After working 6 years as a fashion photographer in florence for both multibrand such as luisaviroma and monobrand projects, I began to merge my graphic communication background with my photographic experience. This evolution naturally led me to develop a broader creative vision, guiding me towards the role of Visual Director — where I bring together aesthetics, strategy, and storytelling to craft cohesive and impactful brand identities.

Elena Rocco

Photographer, Graphic Designer, Director of Photography, +3

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My journey began with a strong passion for visual communication, which I explored through my Bachelor’s degree in Communication and Graphic Design at IUSVE University in Venice, where I graduated with first-class honours. This foundation gave me a deep understanding of how images and design can shape a brand’s identity and message. In 2017, I moved to Barcelona to continue my studies with a Master’s in Fashion and Advertising Photography at Seeway Foundation, where I developed a more artistic and narrative approach to visual storytelling. After working 6 years as a fashion photographer in florence for both multibrand such as luisaviroma and monobrand projects, I began to merge my graphic communication background with my photographic experience. This evolution naturally led me to develop a broader creative vision, guiding me towards the role of Visual Director — where I bring together aesthetics, strategy, and storytelling to craft cohesive and impactful brand identities.…My journey began with a strong passion for visual communication, which I explored through my Bachelor’s degree in Communication and Graphic Design at IUSVE University in Venice, where I graduated with first-class honours. This foundation gave me a deep understanding of how images and design can shape a brand’s identity and message. In 2017, I moved to Barcelona to continue my studies with a Master’s in Fashion and Advertising Photography at Seeway Foundation, where I developed a more artistic and narrative approach to visual storytelling. After working 6 years as a fashion photographer in florence for both multibrand such as luisaviroma and monobrand projects, I began to merge my graphic communication background with my photographic experience. This evolution naturally led me to develop a broader creative vision, guiding me towards the role of Visual Director — where I bring together aesthetics, strategy, and storytelling to craft cohesive and impactful brand identities.

Available to hire

My journey began with a strong passion for visual communication, which I explored through my Bachelor’s degree in Communication and Graphic Design at IUSVE University in Venice, where I graduated with first-class honours.

This foundation gave me a deep understanding of how images and design can shape a brand’s identity and message.

In 2017, I moved to Barcelona to continue my studies with a Master’s in Fashion and Advertising Photography at Seeway Foundation, where I developed a more artistic and narrative approach to visual storytelling.

After working 6 years as a fashion photographer in florence for both multibrand such as luisaviroma and monobrand projects, I began to merge my graphic communication background with my photographic experience.

This evolution naturally led me to develop a broader creative vision, guiding me towards the role of Visual Director — where I bring together aesthetics, strategy, and storytelling to craft cohesive and impactful brand identities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Italian

Fluent

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Photographer at LUISAVIAROMA.com

April 9, 2019 - November 2, 2025

Create product images for social media, banners or website. Creative research for new aesthetics for lighting setups to align with current fashion trends. Create standard product images for the e-commerce following brand guidelines such as still life product images. Work with models and guide them to reach an adequate posing able to express better the mood of the brand. Set up photography sets in showroom environments and shoot sample products following the lighting guideline. Understand the differences of targets of each brand.

Product Photographer & Graphic at Naolito.com

February 8, 2019 - February 8, 2019

Create standard product images for the website shop. Create images for Instagram and ads following brand identity. Photography post production and editing.

Graphic Designer at Quba-Communication Agency

January 20, 2017 - January 20, 2017

Created the brand identity. Public relations with customers. Produced advertisements for non-profit organizations. Created and printed flyers, posters, manifests, brochures and everything else necessary for events. Managed social media profiles. Conceptualized and realized packaging for Adunata Nazionale Alpini 2017. Presentations and moodboards for customers. Video editing.

Freelance Visual Director & Photographer at Giacomo Bacci | Celesteceleste | Evaidfranco

April 1, 2019 - November 2, 2025

Designed and executed visual content for social media, established brand identities, and created innovative photography that captures a brand's unique essence and market positioning.