Elene Tabutsadze

Supported day-to-day digital marketing activities for platforms serving international audiences. Led SEO initiatives across content and site architecture using keyword research, search intent mapping, and scalable on-page optimization. Coordinated writers, editors, and content managers to publish and maintain WordPress content efficiently. Prepared content drafts, captions, and structured content lists based on briefs and campaign objectives. Created and edited visual assets using Figma to support blog, social, and promotional materials. Conducted keyword, intent, and competitor research to identify growth opportunities and guide content strategy. Analyzed search demand, user intent, and positioning. Monitored organic, off-page, and brand visibility KPIs and translated insights into actionable optimization. Collaborated cross-functionally with designers and developers to improve content performance and user experience. Reported performance and insights using Ahrefs, Google Search Conso

Led end-to-end SEO strategy for English-language websites targeting US and global markets. Conducted technical SEO audits and collaborated with developers to resolve crawlability, indexing, metadata, and internal linking issues. Built and executed content strategies based on keyword research and search intent mapping, creating SEO briefs for blog posts and landing pages. Optimized existing content at scale to improve rankings, CTR, and organic conversions. Coordinated writers and content managers to publish and maintain WordPress content, ensuring SEO and quality standards. Monitored off-page SEO performance, including backlinks, brand mentions, referral traffic, and organic visibility trends. Used Ahrefs and Google Search Console to track rankings, identify opportunities, and report on KPIs. Expanded SEO efforts into AI-driven discovery by adapting content formats for visibility in ChatGPT, Gemini, and Perplexity. Analyzed how AI tools cite sources and adjust content structure (FAQs,

Performed keyword research and SERP/competitor analysis, mapped search intent for educational blogs, and led on-page SEO optimization (headings, internal linking, metadata). Managed a small team (2 writers, 1 deputy) to edit and optimize content for crawlability, readability, and ranking potential.