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Creative director, brand strategist, and multidisciplinary creative with nearly 10 years of experience building brand identities, campaigns, packaging, and marketing systems. Known for blending visual storytelling, cultural insight, and performance-informed strategy to turn complex ideas into bold, useful creative systems. Builds measurable growth for brands across food, beverage, education, and purpose-driven organizations—leading projects from discovery and strategy through execution while managing retainers, production timelines, vendors, and reporting.…Creative director, brand strategist, and multidisciplinary creative with nearly 10 years of experience building brand identities, campaigns, packaging, and marketing systems. Known for blending visual storytelling, cultural insight, and performance-informed strategy to turn complex ideas into bold, useful creative systems. Builds measurable growth for brands across food, beverage, education, and purpose-driven organizations—leading projects from discovery and strategy through execution while managing retainers, production timelines, vendors, and reporting.

Elexia Johnson

Graphic Designer, Creative Director, Brand Designer, +7

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Creative director, brand strategist, and multidisciplinary creative with nearly 10 years of experience building brand identities, campaigns, packaging, and marketing systems. Known for blending visual storytelling, cultural insight, and performance-informed strategy to turn complex ideas into bold, useful creative systems. Builds measurable growth for brands across food, beverage, education, and purpose-driven organizations—leading projects from discovery and strategy through execution while managing retainers, production timelines, vendors, and reporting.…Creative director, brand strategist, and multidisciplinary creative with nearly 10 years of experience building brand identities, campaigns, packaging, and marketing systems. Known for blending visual storytelling, cultural insight, and performance-informed strategy to turn complex ideas into bold, useful creative systems. Builds measurable growth for brands across food, beverage, education, and purpose-driven organizations—leading projects from discovery and strategy through execution while managing retainers, production timelines, vendors, and reporting.

Available to hire

Creative director, brand strategist, and multidisciplinary creative with nearly 10 years of experience building brand identities, campaigns, packaging, and marketing systems. Known for blending visual storytelling, cultural insight, and performance-informed strategy to turn complex ideas into bold, useful creative systems.

Builds measurable growth for brands across food, beverage, education, and purpose-driven organizations—leading projects from discovery and strategy through execution while managing retainers, production timelines, vendors, and reporting.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Advertising Illustration

Intermediate

Language

English

Fluent

Work Experience

Fractional Creative Director & Brand Manager at Creatively Driven Studio

January 1, 2021 - Present

Built and operated an independent creative studio providing long-term brand, campaign, packaging, and creative management partnerships for minority-owned businesses, agencies, and enterprise clients (e.g., Amazon, Microsoft, Jeep, HBO Max, Citibank, AWS). Led full-scale creative work from discovery and strategy through execution across brand identity, packaging, social, email, web, merch, events, and campaign systems. Managed ongoing retainers for clients including El Sueñito Brewery, Saanj Winery, and Weatherly Inn—balancing creative direction, design execution, strategy, reporting, vendor coordination, and production timelines. Delivered measurable business impact including $4.2M+ in first-year client revenue for a brewery client and 54.76% email open rates and significant website traffic growth for winery clients. Analyzed social, email, e-commerce, and website/sales performance in Meta Business Suite and Shopify to guide campaign pivots and content strategy.

Founder | Creative Director, Brand Strategist at Creatively Driven Freelance Studio

May 1, 2020 - Present

Built and operate a successful freelance creative studio serving minority-owned businesses, startups, agencies, and global brands including Jeep, HBO, Microsoft, Amazon, El Sueñito Brewery, Saanj Winery, and Cox Communications. Lead full-scale branding, design, and marketing projects from discovery and strategy through execution—across digital, print, campaign, and packaging touchpoints. Develop brand positioning strategies rooted in research, cultural context, and audience insight—guiding clients toward messaging that connects and converts. Direct and collaborate with creative teams including designers, developers, photographers, and writers to execute high-impact visual storytelling. Known for blending business thinking with artistic clarity to help mission-driven brands launch, grow, and evolve with confidence.

Production Designer at Knack Collective

January 1, 2020 - January 1, 2021

Delivered digital and print assets across campaigns in a fast-paced agency environment, balancing creative quality with tight turnaround demands. Translated complex client briefs into clean, modern visuals aligned with tech and B2B industry needs. Collaborated closely with internal and external creative teams to rapidly produce and revise multi-format assets with precision. Strengthened visual consistency across design systems while managing competing project timelines.

Junior Designer at Saint Martin’s University

January 1, 2018 - January 1, 2020

Redesigned undergraduate and graduate acceptance package systems, created university email templates, and developed visual identity for the institution’s 125th anniversary celebration. Implemented a project ticketing system to organize creative intake, request management, and production tracking within the communications department. Collaborated with the web team to produce and launch promotional materials and introduced Snapchat geofilter campaigns for campus events.

Fractional Creative Director, Brand Manager, & Multi-disciplinary Designer at Creatively Driven Freelance Studio

January 1, 2018 - Present

Built and operate a successful freelance creative studio serving minority-owned businesses and global brands including Jeep, HBO, Microsoft, and more. Achieved $4.2M+ revenue for brewery client and improved email open rates to 54.76%.

Junior Designer at Saint Martin’s University Marketing

January 1, 2018 - January 1, 2020

Improved efficiency by leading in the creation and management of a ticketing system. Created new university marketing materials for internal and external audiences to complete project requests within a given deadline. Collaborated with creative and web teams to produce and launch promotional materials.

Marketing & Design Intern at Pacific Lutheran University

January 1, 2015 - January 1, 2018

Served as sole design intern for three consecutive years, fulfilling 70+ design requests across print, digital, and environmental formats. Supported campaign concepting and execution with full-time team members across marketing materials and recruitment collateral.