Hi, I'm Rawda El, a strategic designer specializing in digital and print communications. I help brands grow by crafting visuals and experiences that matter, turning complex ideas into clear, persuasive design across digital, print, and social channels. With 5+ years of experience collaborating with international agencies and brands, I bring a user-centered approach, intercultural sensitivity, and a passion for brand storytelling. Based in Rabat and available for remote collaborations, I've contributed to projects for SweetChef and other international brands, delivering consistent design systems, scalable visuals, and engaging marketing materials. I love partnering with cross-functional teams to translate strategy into aesthetically compelling, business-driving design.…

Rawda El

Hi, I'm Rawda El, a strategic designer specializing in digital and print communications. I help brands grow by crafting visuals and experiences that matter, turning complex ideas into clear, persuasive design across digital, print, and social channels. With 5+ years of experience collaborating with international agencies and brands, I bring a user-centered approach, intercultural sensitivity, and a passion for brand storytelling. Based in Rabat and available for remote collaborations, I've contributed to projects for SweetChef and other international brands, delivering consistent design systems, scalable visuals, and engaging marketing materials. I love partnering with cross-functional teams to translate strategy into aesthetically compelling, business-driving design.…

Available to hire

Hi, I’m Rawda El, a strategic designer specializing in digital and print communications. I help brands grow by crafting visuals and experiences that matter, turning complex ideas into clear, persuasive design across digital, print, and social channels. With 5+ years of experience collaborating with international agencies and brands, I bring a user-centered approach, intercultural sensitivity, and a passion for brand storytelling.

Based in Rabat and available for remote collaborations, I’ve contributed to projects for SweetChef and other international brands, delivering consistent design systems, scalable visuals, and engaging marketing materials. I love partnering with cross-functional teams to translate strategy into aesthetically compelling, business-driving design.

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Language

Arabic
Fluent
English
Advanced
French
Advanced

Work Experience

Graphic Designer & Marketing Assistant at SweetChef
April 1, 2024 - Present
Design of digital and print communication materials; Contributed to the SweetChef 2025 catalog; Visual support for marketing and intercultural campaigns (Ramadan, Eid); Collaboration with the marketing team to ensure brand consistency.
Web & Graphic Designer at Cloud Marketing Hub
January 1, 2020 - January 1, 2024
Creation of modern web interfaces and landing pages; Design of email marketing campaigns and digital visuals; Brand-aligned design across multiple platforms.
Graphic Designer / Web Designer at LACASABARATA SHOPING SARL
January 1, 2019 - January 1, 2020
Social media visuals, web design, banners; E-commerce website design (PrestaShop).
Designer at SweetChef
April 1, 2025 - Present
Remote designer for an international brand; designed branding and communications to increase engagement; managed 200+ listings and supported intercultural campaigns (e.g., Ramadan); collaborated with cross-functional teams to ensure brand consistency.
Designer at Cloud Marketing
January 1, 2024 - Present
Full-service marketing designer focusing on web and development; created marketing visuals and web pages; served 50+ clients with consistent branding and improved engagement.
Designer at LACASA BARATA S
January 1, 2020 - December 31, 2020
Web and e-commerce design for a Moroccan company; built PrestaShop storefront; produced marketing materials to improve visibility and product presentation.

Education

Master’s Degree in Communication & Digital Marketing at ENSI, Tangier
January 1, 2023 - January 1, 2025
Bachelor’s Degree in Software & Web Development at ENS, Tetouan
January 1, 2021 - January 1, 2022
Diploma in Multimedia Development at ISMONTIC, Tangier
January 1, 2017 - January 1, 2019
Master’s Degree in Communication & Digital Marketing at ENSI, Tangier
January 1, 2023 - January 1, 2025
Bachelor’s Degree in Software & Web Development at ENS, Tetouan
January 1, 2021 - January 1, 2022
Diploma in Multimedia Development at ISMONTIC, Tangier
January 1, 2017 - January 1, 2019
Master’s in Marketing & Advanced Digital Communication Methodologies at ENSI, Tangier
January 11, 2030 - January 1, 2025
Bachelor’s Foundation in Software Development at ENS, Tetouan
January 11, 2030 - January 1, 2022
Technical Diploma in Design Development at ISMONTIC, Tangier
January 11, 2030 - January 1, 2019
Master’s in Marketing and Advanced Digital Communication Methodologies at ENSI, Tangier
January 11, 2030 - February 20, 2026
Bachelor’s in Software Development at ENS, Tetouan
January 11, 2030 - February 20, 2026
Diploma Technical Development at ISMONTIC, Tangier
January 11, 2030 - February 20, 2026
Master's in Marketing at ENSI, Tangier
January 11, 2030 - April 2, 2026
Bachelor's in Software Development at Tetouan
January 11, 2030 - April 2, 2026
Diploma in Web Development at ISMONTIC, Tangier
January 11, 2030 - April 2, 2026

Qualifications

Master’s in Marketing and Advanced Digital Communication Methodologies
January 11, 2030 - February 20, 2026
Bachelor’s in Software Development
January 11, 2030 - February 20, 2026
Diploma Technical Development
January 11, 2030 - February 20, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Education
    paper ENSI – New Academic Programs Launch Visuals

    Creation of visual communication materials for the launch of new academic programs at Ensi. Focus on clarity, visual impact, and audience engagement to support institutional communication and student recruitment.

    paper Social Media Campaign Design – Flavored Breadcrumb Collection

    Creation of Instagram posts and stories to promote the launch of a new flavored breadcrumb range inspired by crispy fried chicken recipes. The objective was to highlight the product’s taste, texture, and ease of use through attractive visuals and appetizing compositions. The design focused on engaging food presentation, strong visual hierarchy, and social media optimization to increase audience interaction and product visibility.