I am a senior graphic, UI, and print designer with over a decade of experience creating branding, packaging, and design space experiences. I co-own The Pink Pot, an online design store, and currently work as a senior UI-UX designer for Sabroso, a daily food marketplace for the LATAM region. I am passionate about satisfying clients, providers, and companies through creative design solutions. Having completed a Master's in Textile & Surface Design and various certifications in branding, customer experience, and UX design, I continuously update my skills to deliver innovative and effective design projects. I enjoy working on diverse creative projects, from editorial design to digital marketplaces, leveraging my knowledge of multiple design programs and language skills in English and Spanish.…

Eliana Castillo Higgins

I am a senior graphic, UI, and print designer with over a decade of experience creating branding, packaging, and design space experiences. I co-own The Pink Pot, an online design store, and currently work as a senior UI-UX designer for Sabroso, a daily food marketplace for the LATAM region. I am passionate about satisfying clients, providers, and companies through creative design solutions. Having completed a Master's in Textile & Surface Design and various certifications in branding, customer experience, and UX design, I continuously update my skills to deliver innovative and effective design projects. I enjoy working on diverse creative projects, from editorial design to digital marketplaces, leveraging my knowledge of multiple design programs and language skills in English and Spanish.…

Available to hire

I am a senior graphic, UI, and print designer with over a decade of experience creating branding, packaging, and design space experiences. I co-own The Pink Pot, an online design store, and currently work as a senior UI-UX designer for Sabroso, a daily food marketplace for the LATAM region. I am passionate about satisfying clients, providers, and companies through creative design solutions.

Having completed a Master’s in Textile & Surface Design and various certifications in branding, customer experience, and UX design, I continuously update my skills to deliver innovative and effective design projects. I enjoy working on diverse creative projects, from editorial design to digital marketplaces, leveraging my knowledge of multiple design programs and language skills in English and Spanish.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

CEO at Eliu.design
February 1, 2013 - June 8, 2024
Leading the design company Eliu.design since 2013, focusing on graphic and UI/UX design projects including branding, strategy development, and communications management for various clients.
UI / UX at SABROSO
September 1, 2023 - June 8, 2024
Contributing to the corporate lunch platform LATAM, focusing on UI and UX design to enhance user engagement and improve the platform experience.
Co-owner at The Pink Pot
February 1, 2015 - June 8, 2024
Managing a personalized and designed gifts store, overseeing product design and customer experience since 2015.
Director de Arte at Editorial Vistazo
February 1, 2013 - July 31, 2014
Led editorial development and photography for magazines, contributing to creative direction and visual storytelling for Editorial Vistazo.
Pattern & Print Designer Intern at Vista Alegre Portugal
October 1, 2012 - December 31, 2012
Gained practical experience in pattern and print design during internship at Vista Alegre focusing on textile and surface design.
Senior Graphic, UI and Print Designer at Eliu.design
February 1, 2013 - June 14, 2024
Lead graphic design studio focusing on branding, packaging, and designing spatial experiences. Responsible for delivering comprehensive design solutions tailored to client needs.
UI-UX Senior Designer at Sabroso
September 1, 2023 - June 14, 2024
Delivered UI and UX design solutions for Sabroso, a daily food marketplace targeting public and corporate clients in LATAM. Managed multiple brand products to satisfy clients, providers, and companies.
Co-owner at The Pink Pot
February 1, 2015 - December 31, 2021
Co-owned and managed an online design store specializing in creative design products and services.
Art Director / Junior Designer at Editorial Vistazo
February 1, 2013 - July 31, 2014
Worked on editorial design for magazines including Estadio, Hola Ecuador, and America Economia, overseeing layout, visuals, and print-ready assets.
Pattern & Print Designer Intern at Vista Alegre Portugal
October 1, 2012 - December 31, 2012
Internship focused on textile pattern and print design for Vista Alegre, contributing to product development and design innovation.
CEO at Eliu.design
February 1, 2013 - June 12, 2024
Lead and manage the graphic design studio, overseeing brand management, strategy development, and communication efforts to deliver effective creative solutions.
UX/UI Designer at Sabroso
September 1, 2023 - June 12, 2024
Design and develop user experience and interface for Sabroso, a marketplace of daily menus catering to the general public and companies looking to provide meal benefits to their employees.
Co-owner at The Pink Pot
February 1, 2015 - June 12, 2024
Co-own and operate a personalized and designed details store, handling product design and business management.
Director de Arte at Editorial Vistazo
February 1, 2013 - July 31, 2014
Develop editorial designs and photography content for magazines within Editorial Vistazo.
Pattern & Print Designer (Internship) at Vista Alegre Portugal
October 1, 2012 - October 31, 2012
Performed pattern and print design tasks during internship, contributing to textile and surface design projects.
UI- UX Senior designer at Sabroso
September 1, 2023 - June 8, 2024
Senior designer focused on UI and UX for Sabroso, a daily food marketplace serving the general public and companies in Latin America. Responsibilities include managing different products around the brand to satisfy clients, providers, and companies.
Senior graphic, UI and print designer at Eliu.design
February 1, 2013 - January 31, 2024
Led graphic design studio activities creating branding and packaging from initial design to print-perfect final products.
Co-owner at The Pink Pot
February 1, 2015 - December 31, 2021
Co-owned and managed a gift shop specializing in hand-drawn, illustrated, and printed stationary, home goods, and mugs, with an option for personalized couple and family illustrations.
Junior designer, Art Director at Editorial Vistazo
February 1, 2013 - July 31, 2014
Created editorial designs for various magazines including Estadio, Hola Ecuador, and America Economia.
Senior Graphic, UI and Print Designer at Eliu.design
February 1, 2013 - Present
Leading graphic design studio work involving branding, packaging, and designing space experiences. Deliver creative and comprehensive design solutions since February 2013.
UI-UX Senior Designer at Sabroso
September 1, 2023 - Present
Designing and managing different products and digital experiences for Sabroso, a daily food marketplace focused on LATAM's general public and companies, aimed at satisfying clients, providers, and companies.
Co-owner at The Pink Pot
December 31, 2021 - August 13, 2025
Co-owned and managed an online design store specializing in creative design products and experiences.
Art Director, Junior Designer at Editorial Vistazo
July 31, 2014 - August 13, 2025
Worked on editorial design for several magazines including Estadio, Hola Ecuador, and America Economia, handling layout and visual content creation.
Pattern & Print Designer Intern at Vista Alegre Portugal
October 31, 2012 - August 13, 2025
Completed an internship focused on pattern and print design in a reputable Portuguese design environment.

Education

Master at IED Madrid
September 1, 2011 - December 31, 2012
Bachelor at Universidad Casa Grande
September 1, 2006 - December 31, 2010
High School Diploma at Unidad Educativa Delta
May 1, 2000 - December 31, 2006
Master's degree at IED Madrid
September 1, 2011 - December 31, 2012
Bachelor's degree at Universidad Casa Grande
January 1, 2006 - September 30, 2010
High School Diploma at Unidad Educativa Delta
May 1, 2000 - December 31, 2006
Master at IED Madrid
September 1, 2011 - December 31, 2012
Bachelor at Universidad Casa Grande
September 1, 2006 - December 31, 2010
High School Diploma at Unidad Educativa Delta
May 1, 2000 - December 31, 2006
Master at IED Madrid
September 1, 2011 - December 31, 2012
Bachelor at Universidad Casa Grande
January 1, 2006 - September 30, 2010
Master at IED Madrid
September 1, 2011 - December 31, 2012
Course: Brands Love Packaging at Shifta (Elisava)
June 1, 2021 - July 31, 2021
Google UX Design Certificate at Online
August 1, 2022 - October 31, 2022
Graphic Design & Communications at Universidad Casa Grande
January 1, 2006 - September 30, 2010
High School with Minor in Design at Unidad Educativa Delta
May 1, 2000 - December 31, 2006

Qualifications

Google UX Certification
August 1, 2022 - October 31, 2022
Programa enfocado "Brands Love Packaging", SHIFTA (ELISAVA)
June 1, 2021 - July 31, 2021
Design Thinking: Herramientas y Técnicas, LinkedIn
April 1, 2021 - April 30, 2021
Brand & Content Marketing, Coursera IE BUSINESS SCHOOL
April 1, 2021 - April 30, 2021
Brand identity & Strategy, Coursera IE BUSINESS SCHOOL
April 1, 2020 - April 30, 2020
Branding & Customer Experience, Coursera IE BUSINESS SCHOOL
April 1, 2020 - April 30, 2020
From Brand to Image, Coursera IE BUSINESS SCHOOL
April 1, 2020 - April 30, 2020
Programa Especializado de Branding, Coursera IE BUSINESS SCHOOL
April 1, 2020 - April 30, 2020
Innovation through Design, Coursera The University of Sydney
May 1, 2020 - May 31, 2020
Google UX Design Certificate
August 1, 2022 - October 31, 2022
"Brands Love Packaging", SHIFTA (ELISAVA)
June 1, 2021 - July 31, 2021
Design Thinking: LinkedIn Online
April 1, 2021 - April 30, 2021
Brand & Content Marketing, Coursera IE BUSINESS SCHOOL
April 1, 2021 - April 30, 2021
Brand identity & Strategy, Coursera IE BUSINESS SCHOOL
May 1, 2020 - May 31, 2020
Branding & Customer Experience, Coursera IE BUSINESS SCHOOL
April 1, 2020 - April 30, 2020
From Brand to Image, Coursera IE BUSINESS SCHOOL
April 1, 2020 - April 30, 2020
Programa Especializado de Branding, Coursera IE BUSINESS SCHOOL
April 1, 2020 - April 30, 2020
Innovation through Design, Coursera The University of Sydney
May 1, 2020 - May 31, 2020
Certificado profesional google UI/UX
June 1, 2022 - June 30, 2022
Programa enfocado “Brands Love Packaging”, SHIFTA (ELISAVA)
June 1, 2021 - July 31, 2021
Design Thinking: Herramientas y Técnicas
April 1, 2021 - April 30, 2021
Brand & Content Marketing, Coursera IE BUSINESS SCHOOL
April 1, 2021 - April 30, 2021
Brand identity & Strategy, Coursera IE BUSINESS SCHOOL
April 1, 2020 - April 30, 2020
Branding & Costumer Experience, Coursera IE BUSINESS SCHOOL
April 1, 2020 - April 30, 2020
From Brand to Image, Coursera IE BUSINESS SCHOOL
April 1, 2020 - April 30, 2020
Programa Especializado de Branding, Coursera IE BUSINESS SCHOOL
April 1, 2020 - April 30, 2020
Innovation through Design, Coursera The University of Sydney
May 1, 2020 - May 31, 2020
Google UX Design Certificate
August 1, 2022 - October 31, 2022
"Brands Love Packaging", SHIFTA (ELISAVA)
June 1, 2021 - July 31, 2021
Brand identity & Strategy, Coursera IE BUSINESS SCHOOL
May 1, 2020 - May 31, 2020
Branding & Customer Experience, Coursera IE BUSINESS SCHOOL
April 1, 2020 - April 30, 2020
From Brand to Image, Coursera IE BUSINESS SCHOOL
April 1, 2020 - April 30, 2020
Programa Especializado de Branding, Coursera IE BUSINESS SCHOOL
April 1, 2020 - April 30, 2020
Innovation through Design, Coursera The University of Sydney
May 1, 2020 - May 31, 2020
Design Thinking: LinkedIn
April 1, 2021 - April 30, 2021
Brand & Content Marketing, Coursera IE BUSINESS SCHOOL
April 1, 2021 - April 30, 2021
Google UX Design Certificate
August 1, 2022 - October 31, 2022
Brand Identity & Strategy, Coursera IE BUSINESS SCHOOL
May 1, 2020 - August 13, 2025
Branding & Customer Experience, Coursera IE BUSINESS SCHOOL
April 1, 2020 - August 13, 2025
From Brand to Image, Coursera IE BUSINESS SCHOOL
April 1, 2020 - August 13, 2025
Programa Especializado de Branding, Coursera IE BUSINESS SCHOOL
April 1, 2020 - August 13, 2025
Innovation through Design, Coursera The University of Sydney
May 1, 2020 - August 13, 2025
Design Thinking: LinkedIn
April 1, 2021 - August 13, 2025
Brand & Content Marketing, Coursera IE BUSINESS SCHOOL
April 1, 2021 - August 13, 2025

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Professional Services, Software & Internet

Skills

Experience Level