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I am a creative and results-driven Game/Marketing Artist & Illustrator with over 5 years of experience in the gaming industry, blending a solid understanding of art principles with a marketing foundation. Flexible, motivated, and thriving in fast-paced environments, I enjoy delivering design solutions that speak to the heart of each project and drive meaningful impact. I love collaborating with cross-functional teams, adapting to different styles and priorities in agile sprints, and crafting art that enhances player experience and supports monetization. My focus includes 2D game art, UI design, branding, and promotional assets, always aiming to tell a compelling visual story.…I am a creative and results-driven Game/Marketing Artist & Illustrator with over 5 years of experience in the gaming industry, blending a solid understanding of art principles with a marketing foundation. Flexible, motivated, and thriving in fast-paced environments, I enjoy delivering design solutions that speak to the heart of each project and drive meaningful impact. I love collaborating with cross-functional teams, adapting to different styles and priorities in agile sprints, and crafting art that enhances player experience and supports monetization. My focus includes 2D game art, UI design, branding, and promotional assets, always aiming to tell a compelling visual story.

Elida Rotaru

Illustrator, Designer, Graphic Designer, +2

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I am a creative and results-driven Game/Marketing Artist & Illustrator with over 5 years of experience in the gaming industry, blending a solid understanding of art principles with a marketing foundation. Flexible, motivated, and thriving in fast-paced environments, I enjoy delivering design solutions that speak to the heart of each project and drive meaningful impact. I love collaborating with cross-functional teams, adapting to different styles and priorities in agile sprints, and crafting art that enhances player experience and supports monetization. My focus includes 2D game art, UI design, branding, and promotional assets, always aiming to tell a compelling visual story.…I am a creative and results-driven Game/Marketing Artist & Illustrator with over 5 years of experience in the gaming industry, blending a solid understanding of art principles with a marketing foundation. Flexible, motivated, and thriving in fast-paced environments, I enjoy delivering design solutions that speak to the heart of each project and drive meaningful impact. I love collaborating with cross-functional teams, adapting to different styles and priorities in agile sprints, and crafting art that enhances player experience and supports monetization. My focus includes 2D game art, UI design, branding, and promotional assets, always aiming to tell a compelling visual story.

Available to hire

I am a creative and results-driven Game/Marketing Artist & Illustrator with over 5 years of experience in the gaming industry, blending a solid understanding of art principles with a marketing foundation. Flexible, motivated, and thriving in fast-paced environments, I enjoy delivering design solutions that speak to the heart of each project and drive meaningful impact.

I love collaborating with cross-functional teams, adapting to different styles and priorities in agile sprints, and crafting art that enhances player experience and supports monetization. My focus includes 2D game art, UI design, branding, and promotional assets, always aiming to tell a compelling visual story.

Skills

Illustration

Character Design

Game Design

Experience Level

Illustration

Expert

Character Design

Expert

Game Design

Expert

Language

English

Fluent

Dutch

Intermediate

Romanian, Moldavian, Moldovan

Fluent

Italian

Beginner

French

Beginner

Work Experience

Game & Marketing Artist at GamePoint

February 1, 2022 - Present

Enhanced player experience and supported monetization by creating and implementing visual assets for mobile and HTML5 games (items, icons, backgrounds, characters, roadmap, etc.), UI designs, and new game features. Designed high-impact social media posts, banners, successful in-game sales campaigns, video ads, and promotional materials that drove engagement. Adapted quickly to different styles, tasks, and shifting priorities within agile sprints. Managed multiple projects simultaneously, under tight deadlines while maintaining high quality. Worked efficiently within multiple international and cross-functional teams.

Junior Graphic Designer & Illustrator (Internship) at Convious

February 1, 2020 - January 1, 2022

Created a visual brand identity, along with streamlining content creation. Applied design thinking and A/B testing to develop data-driven visual solutions that increased online engagement. Designed digital assets including websites, illustrations, social ads, eBooks, infographics, videos, and park maps, etc. Created printed promotional materials (banners, flyers, posters, magazines, etc.). Collaborated closely with marketing and product teams to develop creative and outstanding strategies.

Freelance Visual Artist at Freelance

September 1, 2017 - June 30, 2021

Delivered branding, visual identities, and design solutions for international clients across industries. Produced a wide range of deliverables including logos, packaging, magazines, illustrations, websites, storyboards, and animations. Adapted to a variety of styles based on client briefs and maintained strong client communication to meet deadlines and objectives.