Elida Rotaru

Enhanced player experience and supported monetization by creating and implementing visual assets for mobile and HTML5 games (items, icons, backgrounds, characters, roadmap, etc.), UI designs, and new game features. Designed high-impact social media posts, banners, successful in-game sales campaigns, video ads, and promotional materials that drove engagement. Adapted quickly to different styles, tasks, and shifting priorities within agile sprints. Managed multiple projects simultaneously, under tight deadlines while maintaining high quality. Worked efficiently within multiple international and cross-functional teams.

Created a visual brand identity, along with streamlining content creation. Applied design thinking and A/B testing to develop data-driven visual solutions that increased online engagement. Designed digital assets including websites, illustrations, social ads, eBooks, infographics, videos, and park maps, etc. Created printed promotional materials (banners, flyers, posters, magazines, etc.). Collaborated closely with marketing and product teams to develop creative and outstanding strategies.

Delivered branding, visual identities, and design solutions for international clients across industries. Produced a wide range of deliverables including logos, packaging, magazines, illustrations, websites, storyboards, and animations. Adapted to a variety of styles based on client briefs and maintained strong client communication to meet deadlines and objectives.