Marketing and Communications Consultant at British Council

Led marketing strategies and campaigns across 16 countries in 3 languages, achieving a 45% increase in audience awareness and surpassing visibility targets. Managed stakeholder relationships, supervised vendors and negotiated contracts and budgets, achieving cost savings of over 30%. Executed digital advertising campaigns that increased initiative awareness and drove email signup conversion rates from the landing page to 67%. Produced campaign reports highlighting results and delivered actionable recommendations to guide future initiatives. Developed social media tools and creative assets to strengthen integrated marketing campaigns. Streamlined the collection of media files from diverse stakeholders by implementing a uniform submission system.