Elina Lebedeva

As a Junior Program Architect (Aug 2023 – Apr 2025) continuously enhancing expertise in tools and segmentation; mentoring new colleagues; supporting new customers; creating documentation, training, and hands-on contributions to nurture campaigns and campaign design; involved in strategic guidance and consultation to ensure global BTP corporate promo emails are effectively targeted and aligned with goals; collaborating with program planners and stakeholders to shape digital marketing strategies.

Actively contributed as a mentor and supporter for new colleagues, providing guidance, knowledge sharing, consultation, and training. Systematically recorded and documented training sessions for future reference to improve learning accessibility. Provided strategic guidance and consultation to ensure global BTP campaign emails are targeted and aligned with campaign goals. Collaborated with Program Planners, Leads & Program Architects and stakeholders to shape digital marketing strategies and campaign designs. Worked hands-on in Marketing to Engage, managing nurture email campaigns to drive engagement.

Lead end-to-end email campaign execution for Tier-1 Global Events including Sapphire, TechEd, and SAP Connect, as part of the Omnichannel Activation team. Own audience strategy, campaign prep, quality assurance, and performance analysis to ensure each communication is brand-compliant and targeted to the most relevant audience. Drive cross-solution promotional, educational, and adoption campaigns across all regions and SAP solutions to enable impactful, scalable communications at a global level. Took ownership of SAP Signature and LeanIX campaigns supervision, driving consistency, visibility, and best practices across teams. Collaborated with Program Planners, Leads, Program Architects, and stakeholders to shape digital marketing strategies and campaign designs. Worked hands-on with Marketing to Engage and nurture emails to drive engagement. Maintained alignment with global SAP/ BTP promotions, ensuring effective targeting and measurement.