I’m an experiential and brand activation producer based in Los Angeles, known for shaping culture-forward concepts into buildable, on-site realities. I own the process end-to-end—permitting, budgeting, vendor management, fabrication oversight, and show direction—so the atmosphere we design survives contact with the real world. Recently, I produced Fiverr’s Billy Boman during Oscars Week (a massive 40-foot-high, 250-foot-long freeway installation with approvals across FilmLA, LA Building & Safety, LAPD, LAFD, and the City). I also supported David Rockwell’s Casa Cork for Milan Design Week with run-of-show, logistics, and daily VIP programming—always balancing craft, crowd flow, and tight execution from concept through load-out.

ELI PEER

I’m an experiential and brand activation producer based in Los Angeles, known for shaping culture-forward concepts into buildable, on-site realities. I own the process end-to-end—permitting, budgeting, vendor management, fabrication oversight, and show direction—so the atmosphere we design survives contact with the real world. Recently, I produced Fiverr’s Billy Boman during Oscars Week (a massive 40-foot-high, 250-foot-long freeway installation with approvals across FilmLA, LA Building & Safety, LAPD, LAFD, and the City). I also supported David Rockwell’s Casa Cork for Milan Design Week with run-of-show, logistics, and daily VIP programming—always balancing craft, crowd flow, and tight execution from concept through load-out.

Available to hire

I’m an experiential and brand activation producer based in Los Angeles, known for shaping culture-forward concepts into buildable, on-site realities. I own the process end-to-end—permitting, budgeting, vendor management, fabrication oversight, and show direction—so the atmosphere we design survives contact with the real world.

Recently, I produced Fiverr’s Billy Boman during Oscars Week (a massive 40-foot-high, 250-foot-long freeway installation with approvals across FilmLA, LA Building & Safety, LAPD, LAFD, and the City). I also supported David Rockwell’s Casa Cork for Milan Design Week with run-of-show, logistics, and daily VIP programming—always balancing craft, crowd flow, and tight execution from concept through load-out.

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Work Experience

Producer (selected project) at Fiverr
January 1, 2026 - December 31, 2026
Produced permitting strategy and on-site execution for Fiverr’s Billy Boman during Oscars Week 2026. Oversaw approvals across FilmLA, LA Building & Safety, LAPD, LAFD, and the City of Los Angeles for a 40-foot-high, 250-foot-long freeway installation. Contributed to 1.7B+ PR impressions and 2M+ drivers reached; project was shortlisted for Cannes Lions 2026.
Production partner (selected project) at David Rockwell / Rockwell Group
January 1, 2025 - December 31, 2025
Production partner for Casa Cork at Milan Design Week 2025. Managed run-of-show, logistics, and daily VIP programming for an installation that drew 15,000+ attendees across six days and generated 295M+ media reach.
Producer
January 1, 2020 - Present
Produced independent experiential and brand activation campaigns and installations, including Fiverr’s Billy Boman and Rockwell Group’s Casa Cork. Owned permitting strategy and execution, budgeting, vendor sourcing, fabrication/budget oversight (up to $10M), location scouting, and cross-agency approvals. Led run-of-show and on-site show direction, managing logistics, crowd flow, and VIP/live programming from concept through load-out.
Executive-producer (selected project) at David Rockwell / Surface
January 1, 2018 - December 31, 2018
Executive-produced The Diner, a David Rockwell / Surface Salone del Mobile pop-up restaurant in 2018. Booked and ran VIP dinners, late-night cocktail parties, and live programming for 40,000+ guests. Won the Milan Design Award and the FRAME Award.
Co-Founder / Head Creative Producer at Allenby Concept House
January 1, 2006 - January 1, 2020
Co-founded a 70-person full-service advertising agency across NYC, Tel Aviv, and Amsterdam. Produced large-scale experiential campaigns and installations for brands including SodaStream, Pepsi, Puma, Heineken, Absolut Vodka, Caesarstone, Audi, and Humanscale. Collaborated with major design/creative partners such as David Rockwell, Tom Dixon, Yves Béhar, Snarkitecture, and Jaime Hayon. Owned end-to-end production: budgeting, fabrication, logistics, vendor/partner relationships, VIP dinners, live programming, and on-site execution. Delivered festival and museum-scale work across major design and cultural events.

Education

B.A., Communication & Media Studies at The College of Management Academic Studies
January 11, 2030 - September 3, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality