Public Engagement Officer at Women in the Future

Represented the organization in on-camera content, produced/edited monthly video content, and facilitated audience engagement and brand alignment.

Social Media Strategist at Global Education

Spearheaded social media trend analysis, competitor & audience research to define direction across Instagram and TikTok. Developed content frameworks, pillars, and monthly copywriting to ensure consistency and campaign relevance. Executed organic growth strategies contributing to 8% Instagram follower growth with +3% engagement rate/views; supported TikTok growth strategy, contributing to 6050% organic follower growth within one month. Led cross-functional collaboration with copywriters and designers to align efforts.

Social Media & Tiktok Specialist at Global Education

Researched content trends, maintained brand tone, produced 16+ copy pieces monthly, led the content writer team, and improved design consistency and follower growth.

Social Media Strategist & Ads Performance at Venus Apparel (B2B) | PT Nusantara Tekstil Pamungkas

Developed Instagram-focused organic social media strategies by building content pillars, copywriting, and messaging frameworks. Translated brand positioning and campaign objectives into client-ready strategy frameworks for internal delivery. Collaborated with graphic designers and digital marketing teams to align organic and paid efforts, achieving 5.09% CTR, Rp125 CPC, and CPM as low as Rp1,103 with efficient budget utilization. Optimized content strategy using analytics, resulting in 56.7% follower growth and an 11% increase in organic engagement rate within 2 months.

Social Media & Ads Manager at Venus Apparel | PT Nusantara Tekstil Pamungkas

Developed content frameworks, managed social media & ads with notable CTR; drove follower growth and engagement; collaborated with design team.

Copywriter at Schoters by Ruangguru | PT Ruang Raya Indonesia

Conducted audience analysis, produced 8 copy formats, maintained brand voice, and leveraged trends to boost campaign performance.

Education Content Creator at Labirin Perubahan - Personal Brand

Spearheaded and distributed educational content on Instagram across multiple formats (carousels, reels, interactive videos). Produced high-quality visuals using CapCut and Canva, developing a structured content pillar schedule to optimize reach and distribution. Achieved 1M+ monthly reach organically with +5% engagement rate/views and 2.8% conversion rate. Built an Instagram account to 60K followers in under one year through strong concepting, audience-focused storytelling, and organic growth strategies. Collaborated with 7+ brands and UMKM as an education content creator and KOL to deliver value-driven content aligned with campaign objectives.