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Hi, I’m Elisa Donativo, a marketing analytics consultant based in Milan with a passion for turning data into actionable business insights. I specialize in econometric marketing mix modeling, data harmonization, and budget optimization for national and international clients. I love translating complex data into clear, data-driven recommendations that boost performance and brand equity. With a MSc in Marketing Management from Bocconi and hands-on experience across startups and corporate environments, I enjoy collaborating with cross-functional teams to drive performance, brand strategy, and customer engagement through evidence-based marketing initiatives.…Hi, I’m Elisa Donativo, a marketing analytics consultant based in Milan with a passion for turning data into actionable business insights. I specialize in econometric marketing mix modeling, data harmonization, and budget optimization for national and international clients. I love translating complex data into clear, data-driven recommendations that boost performance and brand equity. With a MSc in Marketing Management from Bocconi and hands-on experience across startups and corporate environments, I enjoy collaborating with cross-functional teams to drive performance, brand strategy, and customer engagement through evidence-based marketing initiatives.

Elisa Donativo

Marketing Analyst, Marketing Consultant, Data Analyst, +2

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Hi, I’m Elisa Donativo, a marketing analytics consultant based in Milan with a passion for turning data into actionable business insights. I specialize in econometric marketing mix modeling, data harmonization, and budget optimization for national and international clients. I love translating complex data into clear, data-driven recommendations that boost performance and brand equity. With a MSc in Marketing Management from Bocconi and hands-on experience across startups and corporate environments, I enjoy collaborating with cross-functional teams to drive performance, brand strategy, and customer engagement through evidence-based marketing initiatives.…Hi, I’m Elisa Donativo, a marketing analytics consultant based in Milan with a passion for turning data into actionable business insights. I specialize in econometric marketing mix modeling, data harmonization, and budget optimization for national and international clients. I love translating complex data into clear, data-driven recommendations that boost performance and brand equity. With a MSc in Marketing Management from Bocconi and hands-on experience across startups and corporate environments, I enjoy collaborating with cross-functional teams to drive performance, brand strategy, and customer engagement through evidence-based marketing initiatives.

Available to hire

Hi, I’m Elisa Donativo, a marketing analytics consultant based in Milan with a passion for turning data into actionable business insights. I specialize in econometric marketing mix modeling, data harmonization, and budget optimization for national and international clients. I love translating complex data into clear, data-driven recommendations that boost performance and brand equity.

With a MSc in Marketing Management from Bocconi and hands-on experience across startups and corporate environments, I enjoy collaborating with cross-functional teams to drive performance, brand strategy, and customer engagement through evidence-based marketing initiatives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Fluent

French

Intermediate

Spanish; Castilian

Intermediate

Work Experience

Marketing Analytics Consultant at Golden Moments

January 1, 2022 - Present

Conduct econometric Marketing Mix Modeling analyses to support data-driven budget allocation decisions; collect, harmonize and validate sales and marketing investment data; support offshore modeling team in developing Marketing Mix Models; deliver key insights and actionable recommendations for marketing and business decision-making; designed and delivered quantitative research projects for FM CG clients across national and international markets; contributed to brand equity and post-test analyses; supported brand positioning and performance tracking.

Quantitative Researcher at Kantar

January 1, 2024 - Present

Specialized in marketing analytics and quantitative research, supporting data-driven budget decisions and delivering insights for client projects across multiple markets.

Administration Intern at Impact Hub

January 1, 2021 - December 31, 2021

Handled administrative tasks and supported program delivery; assisted with operations and event coordination in a collaborative coworking environment.

Administration Intern at Sky Services Group FBO

January 1, 2017 - December 31, 2017

Handled private flight management, coordinated communication with facilities and suppliers, and provided assistance to passengers and crew.