Elisa Rodgers

Strategic B2B marketing leader with 12+ years of experience driving integrated, multi-channel campaigns that increase visibility, accelerate engagement, and generate measurable pipeline across complex service and technology offerings. Proven ability to own end-to-end marketing plans, align closely with sales, and translate data into actionable insights that optimize performance. Known for combining strategic vision with hands-on execution in fast-growing environments.

PROFILE
Growth-oriented marketing leader with deep experience driving customer acquisition, building go-to-market strategies, and optimizing conversion funnels in B2B and healthcare technology environments. Proven ability to translate complex solutions into high-performing, multi-channel campaigns that generate pipeline and accelerate revenue.
Hands-on experience executing digital campaigns across email, paid media, content, and social channels, with a strong focus on analytics, experimentation, and continuous optimization.

Proven ability to translate market insight into differentiated product narratives that accelerate adoption, strengthen sales execution, and drive measurable revenue growth. Experienced partner to Product, Sales, and executive leadership, aligning product strategy with customer needs and commercial outcomes.
Deep expertise in market segmentation, buyer insight development, competitive positioning, and cross-functional GTM execution across regulated healthcare and scientific markets.

Core Competencies:
Growth Marketing Strategy
Demand Generation & Lead Acquisition
Funnel Design & Conversion Optimization
Multi-Channel Campaign Execution (Email, Paid, Content, Social)
Marketing Analytics (Google Analytics, HubSpot, CRM platforms)
A/B Testing & Performance Optimization
SaaS & B2B Go-to-Market Strategy
Sales & Product Alignment
Marketing Automation & Lead Nurturing
Data-Driven Decision Making
Product Marketing Leadership
Go-to-Market Strategy & Product Launches
Market Segmentation & Buyer
Persona Development
Clinical & Life Sciences Markets
Sales Enablement & Commercial Strategy
Cross-functional collaboration

Accreditations:
HubSpot
LinkedIn
Pragmatic Institute

Tools:
HubSpot
CRM Platforms
Google Analytics
LinkedIn Ads
Microsoft Dynamics 365