Elise Cara

Built foundational marketing infrastructure for an early-stage agency, including pitch deck, pricing and budgeting frameworks, client guides, internal workflows, calendars, templates, and reporting. Led marketing strategy and execution across sister filming/photoshoot operations, developing recommendations across brand positioning, content, SEO/GEO, and digital growth. Planned, created, and scheduled multi-channel content across Instagram, LinkedIn, and TikTok; produced and edited video/photo content with on-site filming leadership; designed promotional and brand assets in Canva; managed LinkedIn pages and newsletters; planned and scheduled email campaigns in MailerLite. Conducted SEO audits and performance analysis using Google Analytics and Metricool, produced SEO/performance reports with recommendations, maintained a bespoke WordPress website back end, and supported lead generation/outreach.

Developed high-impact multi-channel marketing campaigns for medical and health-related clients, including plastic and reconstructive surgeons, cosmetic surgeons, dermatologists, aestheticians, dentists, and psychologists. Wrote, designed, and published SEO-optimised website pages (including landing pages), blog articles, social media content (Facebook, Instagram, LinkedIn, YouTube, TikTok), meta and product descriptions, eBooks, and print materials, alongside Meta and Google Ads. Translated complex medical information into engaging, compliant messaging tailored to B2B and B2C audiences and specific geographic marketing regulations. Managed CMS platforms and visual assets, optimised content for SEO, monitored performance using Google Analytics to refine strategy, and created educational content for conferences and events. Reviewed and edited client work for quality and consistency, and trained/mentored copywriters.

Authored articles spotlighting local culture, businesses, and personalities through in-person and remote interviews. Collaborated with editorial teams to shape narrative direction and thematic focus, delivering accurate content under tight deadlines. Promoted local businesses and individuals using refined journalism practices, and assisted the editor by reviewing articles for quality and clarity.