I’m Elise Cara, a digital marketing and communications specialist who enjoys turning complex ideas into clear, audience-focused content. I’ve built and managed multi-channel campaigns across social, email, SEO, and paid advertising—creating copy, landing pages, and brand assets that help organisations grow. I work with a strong editorial mindset and a detail-oriented approach, whether I’m writing SEO-optimised website content, running Meta and Google Ads, or analysing performance data to improve results. From early-stage marketing setup to healthcare and medical marketing compliance, I’m driven by building relationships with clients and delivering high-quality content that supports business goals.…

Elise Cara

I’m Elise Cara, a digital marketing and communications specialist who enjoys turning complex ideas into clear, audience-focused content. I’ve built and managed multi-channel campaigns across social, email, SEO, and paid advertising—creating copy, landing pages, and brand assets that help organisations grow. I work with a strong editorial mindset and a detail-oriented approach, whether I’m writing SEO-optimised website content, running Meta and Google Ads, or analysing performance data to improve results. From early-stage marketing setup to healthcare and medical marketing compliance, I’m driven by building relationships with clients and delivering high-quality content that supports business goals.…

Available to hire

I’m Elise Cara, a digital marketing and communications specialist who enjoys turning complex ideas into clear, audience-focused content. I’ve built and managed multi-channel campaigns across social, email, SEO, and paid advertising—creating copy, landing pages, and brand assets that help organisations grow.

I work with a strong editorial mindset and a detail-oriented approach, whether I’m writing SEO-optimised website content, running Meta and Google Ads, or analysing performance data to improve results. From early-stage marketing setup to healthcare and medical marketing compliance, I’m driven by building relationships with clients and delivering high-quality content that supports business goals.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Beginner
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Work Experience

Digital Marketing Manager at 1st Option
October 1, 2025 - December 31, 2025
Built foundational marketing infrastructure for an early-stage agency, including pitch deck, pricing and budgeting frameworks, client guides, internal workflows, calendars, templates, and reporting. Led marketing strategy and execution across sister filming/photoshoot operations, developing recommendations across brand positioning, content, SEO/GEO, and digital growth. Planned, created, and scheduled multi-channel content across Instagram, LinkedIn, and TikTok; produced and edited video/photo content with on-site filming leadership; designed promotional and brand assets in Canva; managed LinkedIn pages and newsletters; planned and scheduled email campaigns in MailerLite. Conducted SEO audits and performance analysis using Google Analytics and Metricool, produced SEO/performance reports with recommendations, maintained a bespoke WordPress website back end, and supported lead generation/outreach.
SEO Copywriter at Azuri Group: Medical Marketing Agency
August 1, 2021 - October 31, 2025
Developed high-impact multi-channel marketing campaigns for medical and health-related clients, including plastic and reconstructive surgeons, cosmetic surgeons, dermatologists, aestheticians, dentists, and psychologists. Wrote, designed, and published SEO-optimised website pages (including landing pages), blog articles, social media content (Facebook, Instagram, LinkedIn, YouTube, TikTok), meta and product descriptions, eBooks, and print materials, alongside Meta and Google Ads. Translated complex medical information into engaging, compliant messaging tailored to B2B and B2C audiences and specific geographic marketing regulations. Managed CMS platforms and visual assets, optimised content for SEO, monitored performance using Google Analytics to refine strategy, and created educational content for conferences and events. Reviewed and edited client work for quality and consistency, and trained/mentored copywriters.
Journalist at North and West Melbourne News
July 1, 2020 - August 31, 2021
Authored articles spotlighting local culture, businesses, and personalities through in-person and remote interviews. Collaborated with editorial teams to shape narrative direction and thematic focus, delivering accurate content under tight deadlines. Promoted local businesses and individuals using refined journalism practices, and assisted the editor by reviewing articles for quality and clarity.
Pharmacy & Retail Assistant at Various
January 1, 2014 - March 31, 2020
Supported pharmacists with prescription and customer service processes, managed company orders for medications and related products, and assisted customers with product selection and purchase decisions. Consistently met individual and team KPIs and completed opening/closing procedures with attention to detail.

Education

Bachelor of Media and Communication (Professional Writing and Editing) at Swinburne University of Technology
January 1, 2021 - January 1, 2021
Diploma of Film and Television Production at JMC Academy
January 1, 2018 - January 1, 2018
Year 12 VCE at Buckley Park College
January 1, 2014 - January 1, 2014

Qualifications

Human Resources Certificate Level 2
January 1, 2026 - September 23, 2026

Industry Experience

Healthcare, Media & Entertainment, Retail, Professional Services