I am a Senior Digital Media Executive with a strong background in planning, activation and optimisation of multi-channel campaigns across paid social, programmatic display, video and search. I’ve partnered with global brands to deliver end-to-end campaigns, translate business objectives into measurable media strategies and optimise performance through data-driven insights. In my roles, I mentor junior team members, collaborate with cross-functional teams and stay ahead of industry trends to drive growth. I’m passionate about turning analytics into actionable growth, building strong client relationships and delivering creative, integrated media solutions that align with commercial goals.…I am a Senior Digital Media Executive with a strong background in planning, activation and optimisation of multi-channel campaigns across paid social, programmatic display, video and search. I’ve partnered with global brands to deliver end-to-end campaigns, translate business objectives into measurable media strategies and optimise performance through data-driven insights. In my roles, I mentor junior team members, collaborate with cross-functional teams and stay ahead of industry trends to drive growth. I’m passionate about turning analytics into actionable growth, building strong client relationships and delivering creative, integrated media solutions that align with commercial goals.WWWW…