Elitsa Kostadinova

Program Manager at MSc Marketing, WU Vienna University of Economics and Business

Led the operations for a globally top-10 Marketing Master’s program; managed the budget, reporting, data collection and analysis, curriculum and semester planning; served as key liaison; strengthened collaboration; led full-funnel marketing campaigns from customer journey analysis through strategy and creative concept to execution and performance analysis; boosted offer acceptance by 50% in one year; launched and managed Instagram and LinkedIn accounts; social media calendars, content creation, scheduling and publishing; community engagement; performance analysis; organized webinars, info sessions, networking events, fairs, etc.; handled the application process for the program and for student mobility, including interviews; taught the course “Relevance of Marketing for Business.”

Master Student Guide at WU Vienna University of Economics and Business

Assisted program management in daily operations and kickoff preparations; curated website content and researched new opportunities for student mobility; supported students and faculty with administrative needs.

Management Assistant at Competence Center for Experimental Research, WU Vienna

Supported operational workflows for marketing studies conducted online and in the lab; managed participant communication and assisted researchers with study setup in Qualtrics and RP; planned and implemented marketing campaigns (digital and print); increased study participation; coordinated workflows between design, IT, and client teams; utilized Excel for data handling, Jira and Confluence for project tracking; reviewed visual assets in Adobe Creative Cloud.

Senior Process Executive at Cognizant

Analyzed multimedia and text-based data from a video-sharing platform; supported user community in the DACH region.

Receptionist at Hotel Grifid Golden Sands

Welcomed and assisted guests at the hotel; processed bookings and payments; collaborated with travel agencies; organized guided tours, leisure and entertainment activities.

Sales Assistant at BIPA GmbH

Assisted customers through active sales and product advice; managed product presentation, shelving, price labeling, and checkout.