I’m Elitsa Kostadinova, a marketing and project management professional based in Vienna, Austria, with hands-on experience coordinating cross-functional teams, shaping content strategy, and delivering full-funnel campaigns that drive measurable results. My background combines structured project delivery with data-driven decision-making, supporting everything from campaign planning and reporting to curriculum and process management. Across my roles at nexxar GmbH and the University of Economics and Business Vienna, I’ve led initiatives spanning content creation, social media management, lead generation, and event coordination such as webinars, trade fair appearances, and more. I’m especially motivated by work where clear communication, stakeholder alignment, and strong execution turn marketing plans into growth, evidenced by increased conversion rates, rising inbound leads, and consistent campaign performance.…

Elitsa Kostadinova

I’m Elitsa Kostadinova, a marketing and project management professional based in Vienna, Austria, with hands-on experience coordinating cross-functional teams, shaping content strategy, and delivering full-funnel campaigns that drive measurable results. My background combines structured project delivery with data-driven decision-making, supporting everything from campaign planning and reporting to curriculum and process management. Across my roles at nexxar GmbH and the University of Economics and Business Vienna, I’ve led initiatives spanning content creation, social media management, lead generation, and event coordination such as webinars, trade fair appearances, and more. I’m especially motivated by work where clear communication, stakeholder alignment, and strong execution turn marketing plans into growth, evidenced by increased conversion rates, rising inbound leads, and consistent campaign performance.…

Available to hire

I’m Elitsa Kostadinova, a marketing and project management professional based in Vienna, Austria, with hands-on experience coordinating cross-functional teams, shaping content strategy, and delivering full-funnel campaigns that drive measurable results. My background combines structured project delivery with data-driven decision-making, supporting everything from campaign planning and reporting to curriculum and process management.

Across my roles at nexxar GmbH and the University of Economics and Business Vienna, I’ve led initiatives spanning content creation, social media management, lead generation, and event coordination such as webinars, trade fair appearances, and more. I’m especially motivated by work where clear communication, stakeholder alignment, and strong execution turn marketing plans into growth, evidenced by increased conversion rates, rising inbound leads, and consistent campaign performance.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Bulgarian
Fluent
English
Fluent
German
Fluent
Spanish; Castilian
Advanced
Russian
Advanced
French
Beginner

Work Experience

Program Manager at MSc Marketing, WU Vienna University of Economics and Business
November 2, 2024 - November 2, 2024
Led the operations for a globally top-10 Marketing Master’s program; managed the budget, reporting, data collection and analysis, curriculum and semester planning; served as key liaison; strengthened collaboration; led full-funnel marketing campaigns from customer journey analysis through strategy and creative concept to execution and performance analysis; boosted offer acceptance by 50% in one year; launched and managed Instagram and LinkedIn accounts; social media calendars, content creation, scheduling and publishing; community engagement; performance analysis; organized webinars, info sessions, networking events, fairs, etc.; handled the application process for the program and for student mobility, including interviews; taught the course “Relevance of Marketing for Business.”
Program Manager (parental leave cover) at elits a.g.kostadinova@
March 1, 2023 - November 1, 2024
Managed budgeting, data management, reporting, and curriculum planning, and supervised the application process including interviews. Delivered content-driven, full-funnel marketing campaigns using a clear strategy and communication approach that increased conversion rates by up to 50%. Oversaw social media channels (Instagram, LinkedIn) and developed a content strategy that generated over 200% growth within six months and increased inbound leads by 20%. Organized marketing events such as webinars and trade fair appearances, contributing to a 30% increase in inbound leads.
Project Manager at nexxar GmbH
October 1, 2022 - February 1, 2023
Coordinated project workflows for the development of digital products for clients including Energie AG, Wacker AG, voestalpine, ABB Ltd., Volkswagen AG, Shell, and others. Provided strategic consultation and ensured timely, high-quality delivery across project tasks and stakeholders.
Project Manager at Nexxar
October 1, 2022 - February 10, 2023
Management Assistant at Competence Center for Experimental Research, WU Vienna
July 1, 2022 - July 1, 2022
Supported operational workflows for marketing studies conducted online and in the lab; managed participant communication and assisted researchers with study setup in Qualtrics and RP; planned and implemented marketing campaigns (digital and print); increased study participation; coordinated workflows between design, IT, and client teams; utilized Excel for data handling, Jira and Confluence for project tracking; reviewed visual assets in Adobe Creative Cloud.
Master Student Guide at WU Vienna University of Economics and Business
February 1, 2022 - February 1, 2022
Assisted program management in daily operations and kickoff preparations; curated website content and researched new opportunities for student mobility; supported students and faculty with administrative needs.
Marketing Assistant / Event and Marketing Support at Competence Center for Experimental Research, WU Vienna
October 1, 2020 - July 1, 2022
Organized online and in-person marketing studies. Assisted researchers in setting up studies in Qualtrics and managed communication with study participants. Planned and executed marketing campaigns for WU LABS Master Student Guide, supporting daily operations, event planning, student and faculty admin needs, and website content curation in TYPO3.
Senior Process Executive at Cognizant
September 1, 2019 - December 25, 2019
Analyzed multimedia and text-based data from a video-sharing platform; supported user community in the DACH region.
Receptionist at Hotel Grifid Golden Sands
August 1, 2018 - August 1, 2018
Welcomed and assisted guests at the hotel; processed bookings and payments; collaborated with travel agencies; organized guided tours, leisure and entertainment activities.
Front Desk at Hotel Grifid Foresta Golden Sands, Bulgaria
July 1, 2018 - August 1, 2018
Welcomed and assisted hotel guests, processed bookings and payments, organized guided tours with travel agencies, and supported entertainment activities and events.
Sales Assistant at BIPA GmbH
January 1, 2018 - January 1, 2018
Assisted customers through active sales and product advice; managed product presentation, shelving, price labeling, and checkout.
Sales Assistant at BIPAG mbH
June 1, 2016 - January 1, 2018
Supported sales and product advice, handled product presentations, shelving, and checkout activities.

Education

Master of Science (MSc), Marketing at WU Vienna University of Economics and Business
September 1, 2021 - February 1, 2023
Exchange Semester at University of New South Wales
September 1, 2021 - December 1, 2022
Master of Science (MSc), Marketing at WU Vienna University of Economics and Business
March 1, 2023 - November 1, 2024
Bachelor of Science (BSc), International Business Administration at WU Vienna University of Economics and Business
January 1, 2015 - January 1, 2020
Exchange Semester at NSW Business School
September 1, 2021 - December 1, 2022
MSc Marketing at WU Vienna University of Economics and Business
October 1, 2020 - February 1, 2023
BSc International Business Administration at WU Vienna University of Economics and Business
October 1, 2015 - January 1, 2020

Qualifications

Google: Fundamentals of Digital Marketing
January 11, 2030 - November 4, 2025
Adobe Creative Cloud
January 11, 2030 - November 4, 2025
Jira & Confluence Certification
January 11, 2030 - November 4, 2025
Google: Fundamentals of Digital Marketing
January 11, 2030 - November 4, 2025

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet, Travel & Hospitality, Energy & Utilities