Eliud Torres

Owned the SMB segment across four Latin American markets. Managed and deployed 5M+ across 360° media campaigns reaching 50M+ consumers, increasing orders 2.4x year-over-year. Led a team of 2 and managed external creative and social agencies, including approvals, budgets, creative rosters, campaign KPIs, and A/B testing for seamless execution across multiple parallel projects. Directed end-to-end photo shoots and video campaigns with creative briefs, crew/influencer logistics, approvals, and asset delivery. Served as brand manager for local accounts across communication, email marketing, and push notifications, leveraging consumer insights and market research for targeted messaging. Formulated in-app growth and launch strategies for 40+ enterprise brands, driving daily orders by 174%.

Led a women’s safety initiative (“Punto Seguro”) by creating designated safe pick-up zones, coordinating vendors and sourcing materials, and running site walk-throughs with Samsung, Waze, and state government partners. Produced an end-to-end passenger campaign (“The Good Ride”), creating paid social assets that lifted ratings by 4.3 stars and reduced driver complaints by 48%. Ran in-app targeted consumer communications to 2M+ active users, using A/B testing to raise perception metrics by 2pp month-over-month.