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Hi, I'm Elizabeth Maciver, a Visual Brand & Digital Marketing Specialist based in Eltham, Taranaki, New Zealand. With over two decades of experience in graphic design, I have evolved my career into digital marketing since 2020, blending creativity with strategy to help clients build strong brand identities and enhance their digital presence. I thrive on providing effective marketing solutions through traditional and digital platforms including website design, SEO, and email marketing. My background includes middle management, production planning, and mentoring junior staff within the design industry. I am skilled in managing projects from concept to completion while maintaining attention to detail and client relationships. I am passionate about creative problem-solving and helping businesses communicate clearly and effectively in today's competitive market.…Hi, I'm Elizabeth Maciver, a Visual Brand & Digital Marketing Specialist based in Eltham, Taranaki, New Zealand. With over two decades of experience in graphic design, I have evolved my career into digital marketing since 2020, blending creativity with strategy to help clients build strong brand identities and enhance their digital presence. I thrive on providing effective marketing solutions through traditional and digital platforms including website design, SEO, and email marketing. My background includes middle management, production planning, and mentoring junior staff within the design industry. I am skilled in managing projects from concept to completion while maintaining attention to detail and client relationships. I am passionate about creative problem-solving and helping businesses communicate clearly and effectively in today's competitive market.

Elizabeth Maciver

Graphic Designer, Digital Marketer, Brand Designer, +3

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Hi, I'm Elizabeth Maciver, a Visual Brand & Digital Marketing Specialist based in Eltham, Taranaki, New Zealand. With over two decades of experience in graphic design, I have evolved my career into digital marketing since 2020, blending creativity with strategy to help clients build strong brand identities and enhance their digital presence. I thrive on providing effective marketing solutions through traditional and digital platforms including website design, SEO, and email marketing. My background includes middle management, production planning, and mentoring junior staff within the design industry. I am skilled in managing projects from concept to completion while maintaining attention to detail and client relationships. I am passionate about creative problem-solving and helping businesses communicate clearly and effectively in today's competitive market.…Hi, I'm Elizabeth Maciver, a Visual Brand & Digital Marketing Specialist based in Eltham, Taranaki, New Zealand. With over two decades of experience in graphic design, I have evolved my career into digital marketing since 2020, blending creativity with strategy to help clients build strong brand identities and enhance their digital presence. I thrive on providing effective marketing solutions through traditional and digital platforms including website design, SEO, and email marketing. My background includes middle management, production planning, and mentoring junior staff within the design industry. I am skilled in managing projects from concept to completion while maintaining attention to detail and client relationships. I am passionate about creative problem-solving and helping businesses communicate clearly and effectively in today's competitive market.

Available to hire

Hi, I’m Elizabeth Maciver, a Visual Brand & Digital Marketing Specialist based in Eltham, Taranaki, New Zealand. With over two decades of experience in graphic design, I have evolved my career into digital marketing since 2020, blending creativity with strategy to help clients build strong brand identities and enhance their digital presence. I thrive on providing effective marketing solutions through traditional and digital platforms including website design, SEO, and email marketing.

My background includes middle management, production planning, and mentoring junior staff within the design industry. I am skilled in managing projects from concept to completion while maintaining attention to detail and client relationships. I am passionate about creative problem-solving and helping businesses communicate clearly and effectively in today’s competitive market.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Advertising Illustration

Intermediate

Language

English

Fluent

Work Experience

Lead Creative at Colourworx

February 29, 2020 - August 6, 2025

Responsible for creation of artwork from concept to final approval across various formats including vehicles, signage, flags, business cards, and posters. Managed workflow prioritization and tracking to meet deadlines, developed process improvements, and conducted daily production meetings. Engaged in client communication and purchasing, oversaw quality control and print preparation, and operated multiple printing technologies including solvent and sublimation printing. Also created and maintained in-house marketing materials and conducted research for new print materials.

Visual Brand & Digital Marketing Specialist at Sole trader / contractor - Trading as Phoenix Design

February 1, 2020 - Present

Operating as a sole trader since February 2020, I provide brand creation, guidelines, and management services. My work includes designing digital and campaign assets across multiple platforms, traditional print marketing assets, print procurement, and managing email and digital marketing strategies. I develop content marketing strategies and design websites primarily on WordPress, alongside social media marketing management.

Visual Brand & Digital Marketing Specialist at Phoenix Design

February 1, 2020 - June 1, 2024

Responsible for brand creation, guidelines and management, designing digital and traditional marketing assets, print procurement, and managing email marketing and digital marketing strategies. Conducts content marketing strategies, website design using WordPress, and social media marketing. Provides comprehensive solutions enhancing brand identity and digital presence.

Lead Creative at Colourworx

July 1, 2017 - February 1, 2020

Created artwork from concept to final approval for a wide range of applications including vehicles, signage, flags, banners, canvas, glass, business cards, and posters. Managed workflow prioritization and tracking, process development, daily production meetings, direct client communication, purchasing, proofreading, quality control, and print-ready file preparation. Operated multiple types of printers and maintained marketing materials and print records. Researched and developed new print materials.

Graphic Designer at Not specified

June 30, 2017 - August 6, 2025

Handled graphic design from initial concept to final art for diverse applications such as point of sale displays, packaging, multi-part print campaigns, 2D advertising materials, expo and trade show displays, signage, and promotional in-store displays. Created 3D renders for models and presentations, re-created logos and artworks, and maintained company website and photo library.

Graphic Designer at APC Innovate

July 1, 2015 - June 30, 2017

Handled graphic design from concept through final art for point of sale displays, packaging, multi-part print campaigns, advertising materials, expo and trade show displays, signage, and window displays. Created 3D renders for display models and presentations. Maintained company website content and photo library, re-created logos, manipulated photos, edited photos and videos, and produced instructional materials.

Graphics Supervisor at APC Innovate

July 31, 2014 - August 6, 2025

Supervised graphics workflow, prioritizing and tracking to meet deadlines. Reported daily on workflow status, estimated timeframes for quotes, interpreted design briefs, created artwork, and prepared print-ready files. Managed liaison between account managers, design teams, suppliers, clients, and management. Produced mockups for three-dimensional displays and maintained print records and archiving. Attended production and operations meetings while managing resources and ordering consumables.

Pre-Press Team Leader at Permark Industries Ltd

March 31, 2011 - August 6, 2025

Led delegation and prioritisation of pre-press work, liaised with sales reps, suppliers, and clients. Trained new staff and managed a departmental software changeover including retraining. Created artwork per design briefs and technical files for tooling and film. Attended production meetings and acted as first aid officer.

Graphics Supervisor at APC Innovate

March 1, 2011 - July 1, 2014

Controlled and tracked workflow, reported daily to production planner and sales team, estimated timeframes for sales quotes, interpreted design briefs, created artwork from concept to final approval, proofread and controlled quality of artwork and print parameters, created mock-ups of 3D displays, prepared print ready files, liaised with various teams and clients, maintained promotional materials and print records, ordered outwork and consumables, and handled quality control of outsourced printing. Managed resources efficiently including HR.

Pre-Press Team Leader at Permark Industries Ltd

June 1, 2006 - March 1, 2011

Delegated and prioritized work, liaised with sales representatives, suppliers, and clients, trained new staff, managed software changeover and retraining, created artwork fitting design briefs, produced technical files for tooling and film, attended production meetings, and was First Aid Officer.

Production Supervisor at Speedy Signs

April 30, 2006 - August 6, 2025

Managed design projects from concept to final product including preparation of graphics for production, signage manufacture, stock ordering, customer relations, and led production meetings. Coordinated contractors, installations, vehicle applications, and consumable ordering.

Production Supervisor at Speedy Signs

October 1, 2002 - April 1, 2006

Designed from concept to final product, prepared graphics for production, managed signage manufacture and application, handled stock orders and supplier liaison, maintained customer relations, led production meetings, booked contractors and installation times, and ordered consumables.

Assistant Designer / Signwriter at Raymond Artist Studio

August 31, 2001 - August 6, 2025

Reproduced hand-drawn concepts and logos into production-ready digital files, prepared graphics for production, participated in signage manufacture, ordered supplies, and managed customer service.

Assistant Designer / Signwriter at Raymond Artist Studio

October 1, 1999 - August 1, 2001

Reproduced hand-drawn concepts and logos into production-ready computer files, performed basic design and layout, prepared graphics for production, managed signage manufacture, ordered supplies, and handled customer service.