Elizabeth Croteau
Hi, I'm Elizabeth Croteau, a social media and marketing professional focused on helping independent artists grow their audiences and maximize their release impact.
About
Hi, I’m Elizabeth Croteau, a social media and marketing professional focused on helping independent artists grow their audiences and maximize their release impact. I partner with artists to craft clear marketing and growth strategies, manage cross-channel campaigns, and turn business goals into actionable plans.
With 8+ years in the field, I build strong relationships with artists, creators, and industry professionals, and I excel at translating creative ideas into data-driven campaigns across social, creator partnerships, paid ads, and email marketing. I love turning performance data into new growth opportunities and scalable systems for partnerships.
I love helping artists translate what makes them unique into content that feels authentic rather than overly polished or promotional. My approach is equal parts creative and strategic - I enjoy building systems, planning content calendars, and diving into analytics just as much as I love brainstorming ideas that capture an artist’s voice.
- 12 years' experience
- Joined June 2026
Industry experience
- Media & Entertainment
- Professional Services
- Software & Internet
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Work experience
Partner with independent artists to develop and execute marketing, audience growth, and release strategies. Coordinate campaigns across social media, creator partnerships, paid advertising, and email marketing. Serve as a primary point of contact for artists, helping translate business goals into actionable promotional plans while analyzing performance data to identify growth opportunities.
Lead creator recruitment and partnership development for a national beverage launch, sourcing and managing relationships with 300+ influencers and content creators. Coordinate campaign communication, track performance, and develop scalable systems for partnership management and reporting.
Managed social media strategy and artist-focused content initiatives including live interviews, artist features, and influencer campaigns. Built relationships with artists, music creators, and industry professionals to support audience growth and promotion. Executed Meta and TikTok advertising campaigns and provided performance reporting to optimize results.
Education
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