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My name is Eliza Biernat and I have been working in the social media industry for over 8 years now. What started as a passion of mine turned into a career after I graduated from the University of Guelph with a degree in Marketing Management, and I've been loving the ride. I've had the opportunity to manage social media for a portfolio of brands, which has included developing content strategies, analyzing performance, and completing monthly reporting. In addition to working for a marketing agency, I have built my personal brand on Instagram and TikTok. What originally started as a fitness account has evolved into more lifestyle-focused content as I've grown personally and professionally over the years.…My name is Eliza Biernat and I have been working in the social media industry for over 8 years now. What started as a passion of mine turned into a career after I graduated from the University of Guelph with a degree in Marketing Management, and I've been loving the ride. I've had the opportunity to manage social media for a portfolio of brands, which has included developing content strategies, analyzing performance, and completing monthly reporting. In addition to working for a marketing agency, I have built my personal brand on Instagram and TikTok. What originally started as a fitness account has evolved into more lifestyle-focused content as I've grown personally and professionally over the years.

Elizabeth Biernat

Digital Marketer, Marketing Analyst, Marketing Automation Specialist, +2

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My name is Eliza Biernat and I have been working in the social media industry for over 8 years now. What started as a passion of mine turned into a career after I graduated from the University of Guelph with a degree in Marketing Management, and I've been loving the ride. I've had the opportunity to manage social media for a portfolio of brands, which has included developing content strategies, analyzing performance, and completing monthly reporting. In addition to working for a marketing agency, I have built my personal brand on Instagram and TikTok. What originally started as a fitness account has evolved into more lifestyle-focused content as I've grown personally and professionally over the years.…My name is Eliza Biernat and I have been working in the social media industry for over 8 years now. What started as a passion of mine turned into a career after I graduated from the University of Guelph with a degree in Marketing Management, and I've been loving the ride. I've had the opportunity to manage social media for a portfolio of brands, which has included developing content strategies, analyzing performance, and completing monthly reporting. In addition to working for a marketing agency, I have built my personal brand on Instagram and TikTok. What originally started as a fitness account has evolved into more lifestyle-focused content as I've grown personally and professionally over the years.

Available to hire

My name is Eliza Biernat and I have been working in the social media industry for over 8 years now. What started as a passion of mine turned into a career after I graduated from the University of Guelph with a degree in Marketing Management, and I’ve been loving the ride.

I’ve had the opportunity to manage social media for a portfolio of brands, which has included developing content strategies, analyzing performance, and completing monthly reporting. In addition to working for a marketing agency, I have built my personal brand on Instagram and TikTok. What originally started as a fitness account has evolved into more lifestyle-focused content as I’ve grown personally and professionally over the years.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Email Marketing

Intermediate

SEO Copywriting

Intermediate

Work Experience

Remote Social Media Coordinator at Full Scoop Marketing Agency

March 1, 2024 - Present

Managed social media marketing for a portfolio of food and retail brands. Created and maintained monthly content calendars for Meta, TikTok, and LinkedIn; coordinated influencer marketing campaigns (creator sourcing/vetting, content briefs, deliverables, partner communication); repurposed user-generated content for client accounts and Meta ads. Produced monthly performance reports with key metrics, trend identification, and strategic recommendations. Managed paid advertising campaigns on Meta and TikTok. Conducted competitor research to identify emerging trends and content opportunities, supporting clients in staying competitive.

Marketing and Design Team Member at Cotton Candy Promotions

September 1, 2022 - April 30, 2023

Researched and identified industry and consumer behavior trends; created a report with recommendations for new strategies and initiatives. Maintained consistent brand image across social media platforms and developed/maintained LinkedIn content. Collaborated with internal teams to develop a corporate website aligned with company branding, and supported promotional content for product launch.

Marketing Specialist (Co-op) at Cotton Candy Promotions

May 1, 2022 - August 31, 2022

Analyzed strategic marketing position and created a social media strategy resulting in organic growth across social platforms. Built a 2022/2023 marketing calendar with key dates, industry events, and scheduled social content. Collaborated with team members to launch and upload content related to a promotional product industry.

Digital Marketer (Co-op) at Kubota Canada

May 1, 2021 - December 31, 2021

Worked with the marketing team to develop, monitor, and optimize content across social media platforms. Optimized TikTok through mass content generation, contributing to account growth. Conducted strategic competitor analysis and supported development of the #GrowStronger social media campaign. Developed knowledge of email marketing and marketing automation.

Social Media Content Creator

April 1, 2018 - Present

Built a social media following through organic content creation on Instagram and TikTok. Created a TikTok series totaling 35M+ organic views. Worked with affiliate marketing programs with brands such as Lululemon and Gymshark.