Senior content and editorial leadership professional with 13+ years of experience driving digital publishing, content strategy, editorial operations, and high-performing teams across international higher education, media, and communications. Experienced in building and scaling content functions, managing writers and cross-functional creative teams, developing multi-market editorial strategies, and producing high-impact content that informs, engages, and converts audiences. In recent roles, led content strategy and marketing communications for leading education providers across multiple Asia-Pacific markets, and previously spent nearly a decade in journalism with editorial operations and copy desk leadership. Most recently, as Associate Director at FOY Communications, led government-linked and publicly listed client accounts, advised C-suite leadership on reputation positioning and stakeholder engagement, and delivered executive communications including speechwriting and crisis-ready communications frameworks.

Eliza Dzulkafli

Senior content and editorial leadership professional with 13+ years of experience driving digital publishing, content strategy, editorial operations, and high-performing teams across international higher education, media, and communications. Experienced in building and scaling content functions, managing writers and cross-functional creative teams, developing multi-market editorial strategies, and producing high-impact content that informs, engages, and converts audiences. In recent roles, led content strategy and marketing communications for leading education providers across multiple Asia-Pacific markets, and previously spent nearly a decade in journalism with editorial operations and copy desk leadership. Most recently, as Associate Director at FOY Communications, led government-linked and publicly listed client accounts, advised C-suite leadership on reputation positioning and stakeholder engagement, and delivered executive communications including speechwriting and crisis-ready communications frameworks.

Available to hire

Senior content and editorial leadership professional with 13+ years of experience driving digital publishing, content strategy, editorial operations, and high-performing teams across international higher education, media, and communications. Experienced in building and scaling content functions, managing writers and cross-functional creative teams, developing multi-market editorial strategies, and producing high-impact content that informs, engages, and converts audiences.

In recent roles, led content strategy and marketing communications for leading education providers across multiple Asia-Pacific markets, and previously spent nearly a decade in journalism with editorial operations and copy desk leadership. Most recently, as Associate Director at FOY Communications, led government-linked and publicly listed client accounts, advised C-suite leadership on reputation positioning and stakeholder engagement, and delivered executive communications including speechwriting and crisis-ready communications frameworks.

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Language

English
Fluent
English
Fluent
Malay
Fluent

Work Experience

Associate Director at FOY Communications
August 1, 2025 - June 1, 2026
Led government-linked and publicly listed client accounts including Malaysian Resources Corporation Bhd (MRCB), Tenaga Nasional Bhd (TNB), Bank Negara Malaysia (BNM), and Malaysia Investment Development Authority (MIDA). Advised C-suite leadership on reputation positioning, executive messaging, and stakeholder engagement for nationally significant initiatives including LRT Shah Alam Line (LRT 3) and Maharani Freeport. Directed departmental restructuring, SOP development, and workflow overhaul to improve delivery efficiency and capacity for a GLC’s corporate communications department. Wrote speeches for the Prime Minister and Maharani Energy Gateway Way chairman, coordinated with Istana Negara royal protocol for Maharani Freeport launch liaison, and designed communications and PR pitches for prospects across multiple industries (e.g., Trip.com, Coca-Cola, OSK Holdings, Straits-XICT) including cabinet minister work. Headed and trained a cross-functional, multidisciplinary team of 5 acr
Content Manager at Keypath Education
April 1, 2022 - October 1, 2024
Led content strategy and marketing communications for higher education providers including UNSW Sydney, Singapore Institute of Management (SIM), Sunway University Online (SUO), and HELP University across five Asia-Pacific countries to boost student acquisition, brand growth, and online postgraduate program and specialized pathway revenue. Built and scaled the content vertical for the first and sole content hire for the pioneer Malaysian team, establishing workflows, quality standards, and cross-team collaboration models with copywriters, designers, and creative agency partners. Led content strategy and production for the launch of Keypath’s first wholly owned business and management course comparison portal, StudyNexT. Managed production and quality assurance for launch and education partner deliverables including SUO video ads, convocations, and expert panel sessions; SIM open days; and UNSW Sydney’s UniFastTrack website. Created brand identities and product marketing guidelines f
Chief Copy Editor & Editorial Leadership Roles at The Vibes
September 1, 2020 - November 1, 2021
As a pioneer hire, built the copy desk at The Vibes and managed a team of 10 editors in a high-volume newsroom. Led daily publishing output across digital and print platforms with national readership. Upheld editorial standards in politically and socially sensitive reporting environments, ensuring accuracy, compliance, and reputational responsibility. Coordinated editors, contributors, journalists, and designers to deliver under tight production deadlines.
Editor (The Malaysian Insight) at The Malaysian Insight
July 1, 2017 - September 1, 2020
Editor (New Straits Times) at New Straits Times
October 1, 2012 - March 1, 2017

Education

Bachelor of Arts (Honors) in English Literature (minor in Philosophy & Religion) at San Francisco State University
January 1, 2008 - January 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Government