Hi, I'm Eliza Reisfeld, a multi-talented creative with over 10 years of experience in illustration and 5+ years in art direction for animation and illustration. I co-founded RogueMark Studios, where I collaborated with diverse clients ranging from tech companies to universities and Fortune 500 corporations. I love working in deadline-driven environments and thrive on building strong client relationships and team dynamics. My passion lies in character design, brand illustration, and animation. I enjoy leading projects with clear communication and a strong creative vision while constantly finding innovative solutions to creative challenges. I look forward to creating engaging and delightful visual experiences that connect with audiences across various platforms.

Eliza Reisfeld

Hi, I'm Eliza Reisfeld, a multi-talented creative with over 10 years of experience in illustration and 5+ years in art direction for animation and illustration. I co-founded RogueMark Studios, where I collaborated with diverse clients ranging from tech companies to universities and Fortune 500 corporations. I love working in deadline-driven environments and thrive on building strong client relationships and team dynamics. My passion lies in character design, brand illustration, and animation. I enjoy leading projects with clear communication and a strong creative vision while constantly finding innovative solutions to creative challenges. I look forward to creating engaging and delightful visual experiences that connect with audiences across various platforms.

Available to hire

Hi, I’m Eliza Reisfeld, a multi-talented creative with over 10 years of experience in illustration and 5+ years in art direction for animation and illustration. I co-founded RogueMark Studios, where I collaborated with diverse clients ranging from tech companies to universities and Fortune 500 corporations. I love working in deadline-driven environments and thrive on building strong client relationships and team dynamics.

My passion lies in character design, brand illustration, and animation. I enjoy leading projects with clear communication and a strong creative vision while constantly finding innovative solutions to creative challenges. I look forward to creating engaging and delightful visual experiences that connect with audiences across various platforms.

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Work Experience

Character Designer/Product Illustrator at Instacart - Connected Stores Team
October 1, 2024 - Present
Designed characters for Caper Cart, an interactive, smart shopping cart. Collaborated with a talented team of product designers, integrating a new brand illustration system with the primary objective of sparking delight.
Lead Brand Illustrator/Animator at Two Chairs
June 1, 2023 - Present
Lead Illustrator developing internal/external branding for marketing and product teams, creating and designing content for social, web, and product. Conceptualized and defined the illustration system across branding.
Lead Brand Illustrator/Animator at NoRedInk
February 29, 2024 - July 31, 2025
Designed and animated Brand Characters for Elementary School platform. Developed the new brand look for Elementary School product launch. Animated and designed educational lessons for elementary curriculum.
Brand Illustrator/Art Director at Meta - Messenger Kids
June 30, 2022 - July 31, 2025
Lead Illustrator and Art Director for the Messenger Kids Sticker Program. Designed and developed brand identity inside and outside the app. Worked seamlessly in a variety of styles within the Messenger Kids brand.
Art Director & Co-Founder at RogueMark Studios
February 29, 2020 - July 31, 2025
Built a creative agency from the ground up for over 5 years. Art directed for a wide variety of clients including eBay, Raley’s Supermarket, MIT, UCSF, Sapadilla Soap Co, and Meta. Led multiple projects with clear communication and strong creative vision.

Education

BFA at Rhode Island School of Design
January 1, 2007 - December 31, 2011

Qualifications

Animation Collaborative Mentorship
January 1, 2012 - July 31, 2025
Visual Design
January 1, 2015 - December 31, 2015

Industry Experience

Software & Internet, Retail, Education, Media & Entertainment, Professional Services