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I'm Eliza Salinieka, a Head of Brand, Influencer, Social Media and Digital Marketing leader with 8+ years of experience. I currently lead digital and social media content marketing for high-profile clients, crafting and executing winning strategies for organic and paid campaigns, creating engaging content, and driving brand awareness globally. I'm creative, energetic, and results-oriented, with an entrepreneurial spirit and a strong work ethic that makes me a valuable addition to any team. I excel at translating business goals into actionable marketing roadmaps, building cross-functional teams and partnerships with influencers, and staying ahead of platform trends to deliver measurable outcomes. I am passionate about mentoring teams, delivering ROI-driven campaigns, and continuously refining strategies to elevate brands on a global scale.…I'm Eliza Salinieka, a Head of Brand, Influencer, Social Media and Digital Marketing leader with 8+ years of experience. I currently lead digital and social media content marketing for high-profile clients, crafting and executing winning strategies for organic and paid campaigns, creating engaging content, and driving brand awareness globally. I'm creative, energetic, and results-oriented, with an entrepreneurial spirit and a strong work ethic that makes me a valuable addition to any team. I excel at translating business goals into actionable marketing roadmaps, building cross-functional teams and partnerships with influencers, and staying ahead of platform trends to deliver measurable outcomes. I am passionate about mentoring teams, delivering ROI-driven campaigns, and continuously refining strategies to elevate brands on a global scale.

Eliza Salinieka

Brand Strategist, Marketing Strategist, Social Media Manager, +2

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I'm Eliza Salinieka, a Head of Brand, Influencer, Social Media and Digital Marketing leader with 8+ years of experience. I currently lead digital and social media content marketing for high-profile clients, crafting and executing winning strategies for organic and paid campaigns, creating engaging content, and driving brand awareness globally. I'm creative, energetic, and results-oriented, with an entrepreneurial spirit and a strong work ethic that makes me a valuable addition to any team. I excel at translating business goals into actionable marketing roadmaps, building cross-functional teams and partnerships with influencers, and staying ahead of platform trends to deliver measurable outcomes. I am passionate about mentoring teams, delivering ROI-driven campaigns, and continuously refining strategies to elevate brands on a global scale.…I'm Eliza Salinieka, a Head of Brand, Influencer, Social Media and Digital Marketing leader with 8+ years of experience. I currently lead digital and social media content marketing for high-profile clients, crafting and executing winning strategies for organic and paid campaigns, creating engaging content, and driving brand awareness globally. I'm creative, energetic, and results-oriented, with an entrepreneurial spirit and a strong work ethic that makes me a valuable addition to any team. I excel at translating business goals into actionable marketing roadmaps, building cross-functional teams and partnerships with influencers, and staying ahead of platform trends to deliver measurable outcomes. I am passionate about mentoring teams, delivering ROI-driven campaigns, and continuously refining strategies to elevate brands on a global scale.

Available to hire

I’m Eliza Salinieka, a Head of Brand, Influencer, Social Media and Digital Marketing leader with 8+ years of experience. I currently lead digital and social media content marketing for high-profile clients, crafting and executing winning strategies for organic and paid campaigns, creating engaging content, and driving brand awareness globally. I’m creative, energetic, and results-oriented, with an entrepreneurial spirit and a strong work ethic that makes me a valuable addition to any team.

I excel at translating business goals into actionable marketing roadmaps, building cross-functional teams and partnerships with influencers, and staying ahead of platform trends to deliver measurable outcomes. I am passionate about mentoring teams, delivering ROI-driven campaigns, and continuously refining strategies to elevate brands on a global scale.

Skills

Experience Level

Expert

Expert

Expert

Expert

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Expert

Expert

Expert

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Expert

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Expert

Expert

Expert

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Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Head of Social Media (Contract - Freelance) at TABOOST Agency

June 1, 2024 - October 1, 2024

Developed and executed TikTok live streaming strategies to increase engagement and follower growth. Created brand guidelines aligned with goals and target audience. Built innovative content calendars leveraging viral trends, challenges, and influencer collaborations. Monitored live-stream performance and provided data-driven insights to optimize future content and creator growth. Collaborated with clients and team members to implement TikTok growth strategies. Kept up-to-date with TikTok trends and algorithm updates to maintain a competitive edge. Managed client communications and delivered regular performance reports. Scout and identify emerging talent suitable for TikTok campaigns. Built and maintained relationships with creators to expand the agency network.

Head of Brand and Marketing (Contract - Freelance) at G3

May 1, 2022 - May 1, 2024

Led B2B marketing and branding initiatives, crafting strategic plans to drive growth and elevate brand reputation globally. Analyzed industry trends, customer needs, and competitors to shape cutting-edge marketing strategies. Supervised end-to-end bespoke website design and launch processes to ensure a seamless online presence, effective lead generation, and optimized sales performance. Led the execution of integrated marketing campaigns that attract leads, nurture prospects, and support sales across digital, content, email, and other channels. Collaborated with cross-functional teams to align marketing strategies with business objectives. Established strategic roadmaps translating brand objectives into actionable plans, developed brand guidelines, and analyzed campaign performance to optimize ROI. Spearheaded lead generation and lead nurturing programs and managed marketing budgets for cost-effectiveness.

Head of Brand and Marketing, Social27

October 1, 2020 - May 1, 2022

Led advertising placements through expert media planning, market research and brand development to support business success and a digital path to purchase. Built brand credibility and heightened awareness, establishing the organization as a market thought leader. Developed and executed B2C content for social media and influencer campaigns; fostered partnerships and managed budgets; organized events and virtual experiences; collaborated across departments to ensure project execution; monitored content to ensure brand adherence.

Head of Brand and Marketing at Social 27

October 1, 2020 - May 1, 2022

Strategically drove advertising placements through media planning, market research, and brand development to support business success. Established brand credibility and heightened awareness, positioning the organization as a prominent thought leader. Developed and executed engaging B2C content for social media and influencer campaigns across platforms; fostered partnerships and managed influencer relations. Oversaw marketing budgets, coordinated events and virtual experiences, and collaborated with multiple departments to ensure seamless project execution. Diligently monitored influencer and partner content to ensure adherence to brand voice and guidelines.

Digital Marketing Manager at SOFY

October 1, 2019 - October 1, 2020

Oversee the development and implementation of an SEO & SEM strategy, conducting regular keyword research to drive targeted traffic. Launch and optimize PPC campaigns, support ABM initiatives, and ensure cohesive messaging in digital advertising plans. Align marketing campaigns with sales motions and maintain performance dashboards for decision-making. Implement efficient processes to enable structured content creation and streamline information sourcing, analysis, and production.

Marketing Manager at Asite

December 1, 2018 - September 1, 2019

Architected and executed the company’s marketing strategy, driving global expansion. Orchestrated end-to-end social media and digital campaigns, analyzing their impact and optimizing for ROI. Enabled sales and professional services with lead generation and nurturing support. Created and refined B2B & B2C content across channels, revitalized cross-channel marketing, and produced internal video and digital content. Planned and coordinated trade shows and hosted events, maximizing available resources and securing speaking opportunities for executives at industry events or podcasts.

PR Intern at Taylor Herring

February 1, 2017 - August 1, 2017

Curated media lists and outreached to press to secure coverage; crafted engaging blogs; conducted in-depth project research; produced press releases and media materials; assisted with shoots and daily team activities; documented daily notes for team meetings.

Social Media Manager (Remote - Freelance) at Social27

July 1, 2015 - December 1, 2018

Led successful digital campaigns for high-profile clients (e.g., Microsoft, Dell, ATD) across blogs, Instagram, Facebook, YouTube, and LinkedIn. Wrote technical blogs and guest posts, directed influencer programs, trained client teams, and produced internal video and digital content. Stayed ahead of digital trends to maintain a cutting-edge marketing approach.

Social Media Content Specialist & Marketing Consultant at SALINIEKA LTD (Freelance)

May 1, 2013 - Present

Crafted and edited diverse content including blogs, web copy, white papers, eBooks, email campaigns, press releases, and social media. Devised content marketing and social strategies, monitored news for opportunities, analyzed metrics to optimize strategies, and produced materials for music and media events.