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I am a results-driven Content Producer and Social Media Strategist with over 7 years of experience crafting high-impact digital narratives for global powerhouses in the automotive and sports sectors. My expertise lies at the intersection of technical production and data-driven growth, having successfully scaled accounts to millions of followers and managed digital identities for elite Tier-1 talent. Most recently, I've led the social strategy and content creation for SBX Cars, where I single-handedly grew their Instagram presence by over 100,000 followers in less than a year. Previously, I served as the Executive Social Producer for McLaren Racing’s Formula 1 team, where I collaborated directly with drivers and partners to produce engaging year-round content.…I am a results-driven Content Producer and Social Media Strategist with over 7 years of experience crafting high-impact digital narratives for global powerhouses in the automotive and sports sectors. My expertise lies at the intersection of technical production and data-driven growth, having successfully scaled accounts to millions of followers and managed digital identities for elite Tier-1 talent. Most recently, I've led the social strategy and content creation for SBX Cars, where I single-handedly grew their Instagram presence by over 100,000 followers in less than a year. Previously, I served as the Executive Social Producer for McLaren Racing’s Formula 1 team, where I collaborated directly with drivers and partners to produce engaging year-round content.

Ella Couse

PRO

Video Editor, Content Producer, Social Media Manager, +4

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I am a results-driven Content Producer and Social Media Strategist with over 7 years of experience crafting high-impact digital narratives for global powerhouses in the automotive and sports sectors. My expertise lies at the intersection of technical production and data-driven growth, having successfully scaled accounts to millions of followers and managed digital identities for elite Tier-1 talent. Most recently, I've led the social strategy and content creation for SBX Cars, where I single-handedly grew their Instagram presence by over 100,000 followers in less than a year. Previously, I served as the Executive Social Producer for McLaren Racing’s Formula 1 team, where I collaborated directly with drivers and partners to produce engaging year-round content.…I am a results-driven Content Producer and Social Media Strategist with over 7 years of experience crafting high-impact digital narratives for global powerhouses in the automotive and sports sectors. My expertise lies at the intersection of technical production and data-driven growth, having successfully scaled accounts to millions of followers and managed digital identities for elite Tier-1 talent. Most recently, I've led the social strategy and content creation for SBX Cars, where I single-handedly grew their Instagram presence by over 100,000 followers in less than a year. Previously, I served as the Executive Social Producer for McLaren Racing’s Formula 1 team, where I collaborated directly with drivers and partners to produce engaging year-round content.

Next availability:

June 1, 2026

London, United Kingdom

I am a results-driven Content Producer and Social Media Strategist with over 7 years of experience crafting high-impact digital narratives for global powerhouses in the automotive and sports sectors. My expertise lies at the intersection of technical production and data-driven growth, having successfully scaled accounts to millions of followers and managed digital identities for elite Tier-1 talent. Most recently, I’ve led the social strategy and content creation for SBX Cars, where I single-handedly grew their Instagram presence by over 100,000 followers in less than a year. Previously, I served as the Executive Social Producer for McLaren Racing’s Formula 1 team, where I collaborated directly with drivers and partners to produce engaging year-round content.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Content & Social Manager at SBX Cars (SB Media Group)

May 1, 2025 - Present

Single-handedly running all SBX Cars social accounts, creating assets, campaigns and strategies; data-driven analysis to track progress; grew Instagram by 100K followers in under a year; collaborated with Supercar Blondie to boost brand awareness and drive bidders to auctions.

Social Producer at McLaren Racing – Formula 1 Team

November 1, 2023 - May 1, 2025

Producing content and running all social channels for McLaren's Formula 1 team; working with partners, content team and drivers to craft engaging content year-round.

Content Producer / Video Editor / Channel Manager / Videographer & Strategist at Team Whistle (DAZN) - Amazon Prime, BBC Sports, Premier League, World Rugby, DAZN Boxing, Charles Leclerc, Qatar World Cup, LG UK

March 1, 2019 - October 1, 2023

AMAZON PRIME VIDEO - Did a week's filming with the F2 Freestylers for a series called ‘F2 Tekk Check’ BBC SPORTS - Filmed Sophia Floersch (German racing driver) in Amsterdam for a series called ‘Rebel Girls’ about women in sport and helped edit the final video. PREMIER LEAGUE - Helped launch their YouTube channel in August 2019 and managed to get it to 1 million subscribers in just over a year. I had one of the main editing roles on the channel, with a lot of my videos still being the most viewed to this day. PREMIER LEAGUE SHORTS - Produced and edited all Shorts for the Premier League’s YouTube channel. WORLD RUGBY - Took on World Rugby’s YouTube channel and Snapchat in January 2021 alongside the Premier League. I was the main editor for their Snapchat content and helped with long form edits for their YouTube channel. DAZN BOXING - Video editing long and short form boxing content for their YouTube, TikTok & Instagram. CHARLES LECLERC (Ferrari F1 driver) - Managing all of Charles’ social media (Instagram, TikTok, YouTube & Facebook) as well as editing long and short form content for him. The most successful video being his 24hrs in Monaco vlog. QATAR WORLD CUP - I flew to the World Cup in Doha with YouTube Shorts, to be a talent manager for the influencers invited out there to create football content. LG ELECTRONICS - Producing, planning and posting all content for LG UK’s social channels (Instagram, TikTok, Twitter, YouTube, LinkedIn & Facebook)

Head of Social Media (Videographer/Editor) at Inside Digital

April 1, 2018 - December 1, 2018

Producing and managing college social media content for Facebook, Instagram, YouTube; video editing and asset creation.

Video Production Intern at Feedback Films

September 1, 2017 - April 1, 2018

Filming and editing videos for clients including OfCom, Lakeside Karting, Medusa Stone, Pisan i, Runwell Football Club and Havering College; in charge of videography, editing and social media.

Merchandise Stand Manager at Wembley Stadium Merchandising Stand

May 1, 2016 - January 1, 2018

Responsible for selling merchandise at events including football games and concerts; promoted after 3 months to in charge of counting stock and money at the end of events.

Smirnoff Runner at Smirnoff

May 1, 2017 - May 31, 2017

Recorded and assisted on a LGBTQ Snap campaign; involved in production tasks on site.

Runner at Sky Arts

June 1, 2016 - June 30, 2016

Location runner for Wagner's Ring Cycle project and related production tasks.

Animal Care Keeper at Elk Meadows

March 1, 2019 - December 1, 2019

Animal care and weekend livestock management on private estate (dogs, deer, sheep, cows, alpacas, goats, chickens, donkeys, rabbits, ducks).

Editor at The Brave Few - Marketing Agency

March 1, 2018 - March 31, 2018

Edited and subtitled marketing campaign videos (additional listing for completeness).