Ellen Delune

Developed and art-directed an AI-assisted key visual launch for an OOH campaign for Yandex Eats (about 20M monthly users across 400+ cities), defining character, visual mood, photographic direction, and composition for both horizontal and vertical formats. Created visual concepts, key visuals, and brand communication assets for Yandex Urban Ads, Kaspersky (global cybersecurity company serving 200K corporate clients), and Gold Apple (major international beauty retailer).

Initiated and conducted brand research, synthesizing insights from marketing and business-unit leads to define the visual direction for Flant’s master brand and 3 business units, including key visuals, color palette, and graphic system. Art-directed design work across a 15-person team and 4 design streams, running reviews and mentoring designers to improve visual consistency across brand communications, web, presentations, and print. Helped double design production speed after the first phase of the rebrand by co-developing the first brand guidelines and introducing regular 1:1 check-ins with design leads.

Built a visual system for Flant’s educational platform from scratch, covering identity, typography, presentation templates, a basic UI kit, web site concept, and technical diagrams. Tripled weekly output of complex technical presentations (from 1 to 3) by introducing reusable templates and onboarding two designers. Defined the visual direction for a 300+ slide conference keynote, coordinating a designer and illustrator and collaborating directly with C-level stakeholders.