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Creative and commercially-minded social media and digital strategist with 10+ years' experience growing luxury, beauty and lifestyle brands across Australia, the UK and internationally. Extensive skills in managing content, campaigns and brand strategy across leading ecommerce stores, bridal brands and cosmetic clinics. Highly experienced in organic social, content creation, paid advertising, influencer partnerships and community growth, with a strong eye for aesthetics and storytelling.…Creative and commercially-minded social media and digital strategist with 10+ years' experience growing luxury, beauty and lifestyle brands across Australia, the UK and internationally. Extensive skills in managing content, campaigns and brand strategy across leading ecommerce stores, bridal brands and cosmetic clinics. Highly experienced in organic social, content creation, paid advertising, influencer partnerships and community growth, with a strong eye for aesthetics and storytelling.

Elle Shia Edwards

Creative Director, Brand Strategist, Marketing Strategist, +2

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Creative and commercially-minded social media and digital strategist with 10+ years' experience growing luxury, beauty and lifestyle brands across Australia, the UK and internationally. Extensive skills in managing content, campaigns and brand strategy across leading ecommerce stores, bridal brands and cosmetic clinics. Highly experienced in organic social, content creation, paid advertising, influencer partnerships and community growth, with a strong eye for aesthetics and storytelling.…Creative and commercially-minded social media and digital strategist with 10+ years' experience growing luxury, beauty and lifestyle brands across Australia, the UK and internationally. Extensive skills in managing content, campaigns and brand strategy across leading ecommerce stores, bridal brands and cosmetic clinics. Highly experienced in organic social, content creation, paid advertising, influencer partnerships and community growth, with a strong eye for aesthetics and storytelling.

Available to hire

Creative and commercially-minded social media and digital strategist with 10+ years’ experience growing luxury, beauty and lifestyle brands across Australia, the UK and internationally.
Extensive skills in managing content, campaigns and brand strategy across leading ecommerce stores, bridal brands and cosmetic clinics. Highly experienced in organic social, content creation, paid advertising, influencer partnerships and community growth, with a strong eye for aesthetics and storytelling.

Skills

Copywriting

Email Marketing

Branding

Experience Level

Copywriting

Expert

Email Marketing

Expert

Branding

Expert

Language

English

Fluent

Work Experience

Freelance Digital Strategist & Social Media Manager at The Ethical Agency

January 1, 2019 - Present

Freelance digital strategist and social media manager at a boutique marketing agency serving beauty, wellness, bridal and lifestyle brands across Australia, the UK, Europe and the US.

Marketing Manager at Blankskin & Dr Clara Hurst

January 1, 2021 - December 31, 2022

Marketing lead for luxury cosmetic clinics specializing in injectables and advanced skin treatments. Oversaw content, social media and paid advertising with a focus on ROAS.

Social & Content Manager at The Cutt Creative

January 1, 2018 - December 31, 2019

Shopify Plus agency specializing in e-commerce and premium brands. Managed paid campaigns across Facebook, Instagram and LinkedIn; led content creation, social media and email marketing.

Social Media Manager at Love My Earth

January 1, 2019 - January 1, 2026

National organic food brand stocked in over 200 stores across Australia. Grew online sales by over 500%; managed Meta advertising, content and email marketing; oversaw branding, photography and e-commerce.