Available to hire
Hi, I’m Ellie Song, a content marketing strategist and award-winning film producer based in Melbourne. I love leading projects from the ground up and building operational systems that scale. I’ve driven end-to-end production and marketing pipelines—from concept to delivery—delivering high-impact results for diverse brands and creative initiatives.
I’m a multidisciplinary creator who blends creative execution with structured project management. I enjoy crafting compelling brand stories, designing strategic visuals, and coordinating cross-functional teams to bring ambitious ideas to life while keeping projects on time and on budget.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Chinese
Advanced
Work Experience
Content Creation and Marketing – Freelancer & Full Time at Androca Marketing
January 1, 2022 - December 1, 2025Produced high-conversion digital ads, including videos, motion graphics and static visuals for food, lifestyle, and retail brands, driving 1,000+ purchases. Directed on-site shoots, art direction, lighting, and talent coordination.
Marketing Intern at GovTech Digital Academy
January 1, 2024 - August 1, 2024Executed data-driven campaigns targeting public service officers, utilizing performance metrics to drive enrollment for digital upskilling programs. Coordinated joint upskilling events with Google and Microsoft, managing stakeholder communications.
Marketing Intern at Ana Hana Flower
June 1, 2022 - August 1, 2022Launched TikTok channel from scratch, generating 100,000+ views and 6,000+ likes through strategic short-form videos to drive brand visibility and sales.
Content Creation Intern at Ground-up Initiative
January 1, 2021 - August 1, 2021Produced multi-channel digital assets, managing video, photography, and UX/UI development for educational programs, increasing sign-ups by 75% by executing targeted marketing strategies and high-engagement social media content.
Creative Intern to Junior Art Director at Ultra SuperNew – Tokyo & Singapore
December 1, 2019 - December 1, 2020Executed creative strategies for global clients (Uber Eats, Mitsubishi Fuso, Beats), managing stakeholder communication and delivery in a fast-paced environment. Optimized Jose Cuervo’s social content, driving a 15% increase in engagement through creative brainstorming and platform-specific solutions.
Award – Impact Through Film Award Winner at Lumina Film Festival (ODYSSEE 2023)
January 1, 2023 - April 1, 2023Winner of an overseas documentary program; produced and edited a documentary exploring resilience, love, and life after hardship.
Education
Bachelor of Communications Studies with Honours (Distinction) at Nanyang Technological University
August 1, 2021 - July 1, 2025Diploma in Mass Communications with Merit at Ngee Ann Polytechnic
February 1, 2017 - February 1, 2020Final Year Project – In Full Bloom at Nanyang Technological University
August 1, 2024 - April 1, 2025Student Exchange Program at Umea University
August 1, 2023 - January 1, 2024Qualifications
Overseas Documentary Award – Impact Through Film (Lumina Film Festival, ODYSSEE 2023)
January 1, 2023 - April 1, 2023Industry Experience
Media & Entertainment, Professional Services, Education, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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