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Digital & content marketing leader with 10+ years driving multi-channel content, brand, and performance outcomes across financial services, FMCG, and healthcare. Deep expertise in content management, audience engagement, and cross-functional leadership—turning complex products into accessible messaging that improves conversion and lead-to-contact speed. View my portfolio here: _Website not available. Sign in: https://www.twine.net/signup_…Digital & content marketing leader with 10+ years driving multi-channel content, brand, and performance outcomes across financial services, FMCG, and healthcare. Deep expertise in content management, audience engagement, and cross-functional leadership—turning complex products into accessible messaging that improves conversion and lead-to-contact speed. View my portfolio here: _Website not available. Sign in: https://www.twine.net/signup_

Elly Elinna

Digital Marketer, Content Strategist, Social Media Manager, +3

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Digital & content marketing leader with 10+ years driving multi-channel content, brand, and performance outcomes across financial services, FMCG, and healthcare. Deep expertise in content management, audience engagement, and cross-functional leadership—turning complex products into accessible messaging that improves conversion and lead-to-contact speed. View my portfolio here: _Website not available. Sign in: https://www.twine.net/signup_…Digital & content marketing leader with 10+ years driving multi-channel content, brand, and performance outcomes across financial services, FMCG, and healthcare. Deep expertise in content management, audience engagement, and cross-functional leadership—turning complex products into accessible messaging that improves conversion and lead-to-contact speed. View my portfolio here: _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

Digital & content marketing leader with 10+ years driving multi-channel content, brand, and performance outcomes across financial services, FMCG, and healthcare. Deep expertise in content management, audience engagement, and cross-functional leadership—turning complex products into accessible messaging that improves conversion and lead-to-contact speed.

View my portfolio here: Website not available. Sign in: https://www.twine.net/signup

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Malay

Fluent

Japanese

Intermediate

Work Experience

Manager, Digital Marketing Lead & Leads Management at Hong Leong Assurance

July 1, 2024 - Present

Led digital marketing strategy and lead management. Orchestrated end-to-end corporate website revamp for HLA and HLMT, migrating 100% of legacy content to Adobe Experience Manager with zero content integrity issues, improving UX and load performance. Co-led sponsorship and PR initiatives including the Malaysia Football League 2024, managed cross-functional teams and oversaw email, social, and content workflows. Delivered data-driven campaigns and aligned with brand guidelines.

Social Media Manager at Hong Leong M S I G Takaful

October 1, 2023 - June 30, 2024

Led brand management across four distinct social media accounts on Facebook and Instagram, growing audience engagement through data-informed content strategy and consistent brand storytelling. Managed and mentored a team of marketing and social media executives, cultivating high-output collaboration and consistent editorial quality. Designed and executed ATL & BTL marketing campaigns with full budget oversight to maximize ROI for health-and-beauty product launches and seasonal promotions. Conducted post-mortem performance reviews after major campaigns, translating insights into iterative strategy improvements that reduced wasted spend. Coordinated and executed marketing deliverables aligned across stakeholders, applying audience segmentation best practices in SEO and email/communication campaigns to improve open rates and click-through performance.

Manager, Marketing, Brand & Communications at Emax Beauté International Sdn. Bhd.

December 1, 2021 - June 30, 2023

Managed marketing, brand and communications responsibilities with focus on end-to-end social media and brand governance. Drove performance via planning, editorial direction, and campaign optimization while ensuring brand consistency across assets and messaging. Supported promotional execution and performance reviews, refining content and campaign decisions using results and insights.

Self-Employed Social Media Manager

August 1, 2021 - December 31, 2021

Social Media Executive at Reprise Digital (IPG Media Brands Sdn Bhd)

August 1, 2021 - December 31, 2021

Managed social media campaigns, content calendars, and paid/social campaigns; collaborated with creative and media teams; measured KPIs and optimized performance.

Social Media Marketing (support role) at Reprise Digital (IPG Media Brands Sdn Bhd)

January 1, 2020 - July 31, 2021

Social Media Account / Digital Marketing (IPG Media Brands) at Reprise Digital (IPG Media Brands Sdn Bhd)

January 1, 2020 - July 31, 2021

Delivered account support and digital marketing execution across social media channels with focus on maintaining brand voice, content governance, and performance reporting.

Freelance: Social Media & Digital Marketing Specialist

June 1, 2015 - July 31, 2021

Social Media Manager at Self-Employed / Freelance

June 1, 2015 - July 31, 2021

Directed end-to-end digital marketing services for brands, developing data-informed content strategies, editorial calendars, and social media assets; maintained brand consistency and delivered engaging content across platforms.

Social Media Executive at MindShare

May 1, 2013 - May 31, 2015

Delivered end-to-end social media management and digital marketing services for clients; led brand initiatives across multiple accounts; contributed to campaign design and execution.

Social Media Executive / Online Marketing Specialist & Account Management at ZALORA Group

June 1, 2012 - April 30, 2013

Joined as a founding team member during hypergrowth, contributing to the build-out of performance marketing operations. Analyzed and optimized SEM campaigns daily to meet and exceed KPI targets; conducted weekly keyword and competitor research to sharpen bidding strategy. Crafted ad copy aligned with brand voice to drive customer acquisition via targeted search engine marketing.