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I’m Elly, a creative and hardworking professional with experience across social media, production, and major sporting events. Skilled in creating, editing, and publishing engaging content, managing media and stakeholder relationships, and working in fast-paced environments across sport and agency settings. Passionate about storytelling and using content and communications to connect audiences with athletes, brands, communities and the moments that matter.…I’m Elly, a creative and hardworking professional with experience across social media, production, and major sporting events. Skilled in creating, editing, and publishing engaging content, managing media and stakeholder relationships, and working in fast-paced environments across sport and agency settings. Passionate about storytelling and using content and communications to connect audiences with athletes, brands, communities and the moments that matter.

Elly McInerney

Social Media Manager, Content Producer, Media Coordinator, +2

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I’m Elly, a creative and hardworking professional with experience across social media, production, and major sporting events. Skilled in creating, editing, and publishing engaging content, managing media and stakeholder relationships, and working in fast-paced environments across sport and agency settings. Passionate about storytelling and using content and communications to connect audiences with athletes, brands, communities and the moments that matter.…I’m Elly, a creative and hardworking professional with experience across social media, production, and major sporting events. Skilled in creating, editing, and publishing engaging content, managing media and stakeholder relationships, and working in fast-paced environments across sport and agency settings. Passionate about storytelling and using content and communications to connect audiences with athletes, brands, communities and the moments that matter.

Available to hire

I’m Elly, a creative and hardworking professional with experience across social media, production, and major sporting events. Skilled in creating, editing, and publishing engaging content, managing media and stakeholder relationships, and working in fast-paced environments across sport and agency settings. Passionate about storytelling and using content and communications to connect audiences with athletes, brands, communities and the moments that matter.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Work Experience

Social Media Producer - USTA (United States Tennis Association) at USTA

August 1, 2025 - September 1, 2026

Managed talent and influencers and produced all social media content during the US Open tennis tournament, averaging 3 posts per day and 60+ pieces over three weeks. Shot, edited, and published content across Instagram, TikTok, and Snapchat, reaching a global audience of 4M+ followers. Coordinated communications with partnership teams, sponsors, vendors, and athlete management to develop content and storylines for diverse audiences. Identified relevant social trends and cultural moments to develop engaging, platform- and audience-tailored content.

Social Media Producer at USTA (United States Tennis Association)

August 1, 2025 - September 1, 2026

Managed talent and influencers and produced all social media content during the US Open tennis tournament, averaging 3 pieces of content per day and 60+ pieces in 3 weeks. Shot, edited, and published content across Instagram, TikTok, and Snapchat, reaching a global audience of 4M+ followers. Managed communications with partnership teams, sponsors, vendors, and athlete management to create content and storylines that appealed to diverse audiences. Identified relevant social trends and cultural moments to develop engaging, platform-tailored content.

Public Relations Coordinator at The Zimmermann Agency (Omnicom Group)

December 2, 2024 - January 1, 2025

Supported PR and digital communications for tourism, hospitality, and lifestyle clients across North America. Secured high-profile coverage in major global and national outlets including The New York Times, Travel + Leisure, Food & Wine, OK Magazine, and Southern Living. Coordinated 15+ media and influencer trips from pitching through execution by managing client, media, influencer relationships, logistics, and deliverables. Managed agency social media content and created platform-specific posts to support brand visibility and engagement, while tracking media performance and compiling monthly reports measuring coverage, reach, and campaign impact.

Social Media Producer - Tennis Australia at Tennis Australia

December 1, 2024 - February 1, 2025

Produced real-time, platform-specific social content across Instagram, Facebook, Threads, and X, reaching a global audience of 4.5M+ followers. Filmed, edited, and published short-form video featuring athletes, matches, fan experiences, behind-the-scenes moments, and tournament activations. Created social-first content in a fast-paced live environment, responding quickly to developing moments and platform trends. Collaborated with social, content, and production teams to identify storylines and moments likely to resonate with audiences; managed live match coverage including mobile video capture, editing, clipping key moments, and timely publishing.

Social Media Producer - Tennis at Tennis Australia

December 1, 2024 - February 1, 2025

Produced real-time, platform-specific social content across Instagram, Facebook, Threads, and X, reaching a global audience of 4.5M+ followers. Filmed, edited, and published short-form video featuring athletes, matches, fan experiences, behind-the-scenes moments, and tournament activations. Created social-first content in a fast-paced live environment by responding quickly to developing moments and trends. Worked closely with social, content, and production teams to identify stories likely to resonate, managed live match coverage including mobile video capture, editing, clipping key moments, and publishing timely content.

Social Media Intern - Academy of Art University Athletic Department at Academy of Art University (Athletics Department)

August 1, 2022 - December 1, 2024

Managed social media accounts for university athletic teams, achieving 40% audience growth over two years. Created and implemented social media strategies focused on promoting teams, athletes, game schedules, and key program moments. Produced game-day content including photography, video, graphics, score updates, and behind-the-scenes coverage across social channels.

Social Media Intern at Academy of Art University Athletics Department

August 1, 2022 - December 1, 2024

Managed social media accounts for the university’s athletic teams, achieving 40% audience growth over two years. Created and implemented social media strategies focused on promoting teams, athletes, scheduled games, and key program moments. Produced game-day content including photography, video, graphics, score updates, and behind-the-scenes coverage across social channels.

Runner (Netflix Australia comedy special support) at Netflix Australia (via Big Yellow Taxi Productions)

May 1, 2022 - August 1, 2022

Supported production as a runner on a Netflix Australia comedy special. Helped producers, crew, and talent with daily production requirements, including set logistics, scheduling, and general coordination in a high-speed production environment.

Production Assistant at Big Yellow Taxi Productions

May 1, 2022 - August 1, 2022

Worked as a runner on a Netflix Australia comedy special, supporting the production team during filming and live production. Assisted producers, crew, and talent with day-to-day needs including set logistics, scheduling, and general coordination. Operated in a fast-paced environment by managing multiple tasks and shifting priorities to support smooth delivery of filming.

Public Relations Coordinator at The Zimmerman Agency (Omnicom Group)

May 1, 2022 - August 1, 2022

Supported PR and digital communications for tourism, hospitality, and lifestyle clients across North America. Secured high-profile coverage in leading national and global outlets (e.g., The New York Times, Travel + Leisure, Food & Wine, OK Magazine, Southern Living). Coordinated 15+ media and influencer trips end-to-end, managing client, media, and influencer relationships, logistics, and deliverables. Managed agency social media content to support brand visibility and engagement, tracked coverage and campaign performance, and compiled monthly reporting measuring reach and impact.

Production Assistant (Runner) at Big Yellow Taxi Productions

May 1, 2022 - August 1, 2022

Worked as a runner on a Netflix Australia comedy special, supporting the production team across filming and live production. Assisted producers, crew, and talent with day-to-day production needs including set logistics, scheduling, and general coordination. Supported smooth delivery of filming in a fast-paced production environment while multitasking and adjusting to changing priorities.