Digital marketer focused on performance, growth, and content strategy. Experienced in Meta & Google Ads, lead generation, social media, and brand communication across international markets.

Elma Keserović

Digital marketer focused on performance, growth, and content strategy. Experienced in Meta & Google Ads, lead generation, social media, and brand communication across international markets.

Available to hire

Digital marketer focused on performance, growth, and content strategy. Experienced in Meta & Google Ads, lead generation, social media, and brand communication across international markets.

Work Experience

Digital Marketing Agency - Digital Marketing Specialist at Digimart
December 1, 2024 - October 1, 2025
Executed Meta and Google lead generation campaigns targeting e-commerce founders in Bosnia and Herzegovina. Generated 2000+ leads over a 9-month campaign cycle, contributing directly to sales pipeline growth. Developed gated inbound assets (eBooks, blogs, checklists) to drive acquisition and managed email marketing sequences via Mailchimp for lead nurturing.
Digital Marketing Agency - Digital Marketing Specialist (Digimart)
January 20, 2024 - December 2, 2025
Developed brand guidelines (visual identity, tone of voice, messaging frameworks) for small and mid-size brands. Led content strategy and cohesive social media planning across Instagram and Facebook. Managed Meta and Google Ads for local international clients (US, Sweden, Germany, Portugal, Croatia, Brazil, France), including both e-commerce and service brands. Pitched campaign concepts and coordinated selected client campaigns. Conducted performance analysis and optimization across paid channels; managed micro-influencer collaborations.
Digital Marketing Intern at B2BS aaS company
December 1, 2023 - May 1, 2024
Managed Google Ads and Meta Ads accounts across multiple industries. Developed performance strategies aligned with client acquisition goals. Contributed to a fully sell-out campaign for a residential real estate client within one month. Presented performance insights and optimization recommendations to clients.
Digital Media Planner at Adverto Media
December 1, 2022 - May 1, 2023
Assisted with email and Viber marketing communications strategy. Created social media content for Instagram and Facebook. Supported brand messaging development in a small cross-functional team.

Education

Master's degree (1st year shown) at School of Economics and Business, University of Ljubljana
January 1, 2020 - July 17, 2026
Bachelor of Business Economics at University of Bihac, Bosnia and Herzegovina
January 1, 2020 - July 17, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Real Estate & Construction, Media & Entertainment, Software & Internet, Retail, Financial Services, Professional Services