Hi, I’m Maria Belduque, a UX/UI Designer focused on high-impact, autonomous interface functionalities. My approach is rooted in efficient, secure, and inclusive User Research, backed by a 13-year track record in operations management and project coordination. For a considerable time, I have specialized in Brand Strategy, blending a mature organizational mindset with UX methodologies. I design end-to-end experiences, build scalable design systems, and collaborate across disciplines to deliver accessible, business-aligned products. I’m passionate about translating insights into elegant interfaces that resonate with users and drive growth.

Maria Belduque

Hi, I’m Maria Belduque, a UX/UI Designer focused on high-impact, autonomous interface functionalities. My approach is rooted in efficient, secure, and inclusive User Research, backed by a 13-year track record in operations management and project coordination. For a considerable time, I have specialized in Brand Strategy, blending a mature organizational mindset with UX methodologies. I design end-to-end experiences, build scalable design systems, and collaborate across disciplines to deliver accessible, business-aligned products. I’m passionate about translating insights into elegant interfaces that resonate with users and drive growth.

Available to hire

Hi, I’m Maria Belduque, a UX/UI Designer focused on high-impact, autonomous interface functionalities. My approach is rooted in efficient, secure, and inclusive User Research, backed by a 13-year track record in operations management and project coordination. For a considerable time, I have specialized in Brand Strategy, blending a mature organizational mindset with UX methodologies.

I design end-to-end experiences, build scalable design systems, and collaborate across disciplines to deliver accessible, business-aligned products. I’m passionate about translating insights into elegant interfaces that resonate with users and drive growth.

See more

Language

Spanish; Castilian
Advanced
English
Advanced

Work Experience

Volunteer - End-to-End Product Design at GOER
January 1, 2026 - Present
Spearheaded user research, information architecture, user flows, and high-fidelity prototyping; developed visual identity and reusable components within a comprehensive design system.
Product Designer (UX/UI) at GOER
January 1, 2026 - Present
Led end-to-end product design lifecycle for GOER mobile app, including ideation, wireframing, high-fidelity prototyping, and design system creation.
Product Designer (Volunteer) at GOER
January 1, 2026 - Present
End-to-end product design for GOER mobile app: ideation to high-fidelity prototyping; user-centered research; design system; interactive prototypes; information architecture; user flows; usability testing.
Branding & Marketing Manager at GROOFFE E & MOCA YA
January 1, 2024 - December 31, 2025
Implemented digital marketing campaigns and CRM management, optimizing customer retention and loyalty by 15%.
Branding & Marketing Manager at GRO Coffee & Mocaya
January 1, 2024 - January 1, 2025
Led branding and marketing initiatives, redesign of visual identity and product strategy, ensuring a competitive market position.
Brand Manager at Grooffee & Mocaya
January 1, 2024 - January 1, 2025
Branding & Marketing Manager responsibilities including digital strategy and CRM management, improving customer retention and loyalty by 15%.
Freelance Designer & Brand Strategist at Maze Design
January 1, 2022 - Present
Identity Design: Developing visual systems and branding for various sectors, ensuring aesthetic and functional consistency across all touchpoints. UX/UI Prototyping: Creating components, user flows, and interactive prototypes using Figma and Adobe Creative Suite. Research: Applying UX Research methodologies (Empathise, Define, Ideate) to align visual proposals with business objectives.
Customer Service Advisor at GEF Colombia
January 1, 2020 - January 1, 2022
Managed over 50 incidents daily and provided personalised advice in high-volume environments, utilising CRM tools for case tracking.
Advisor / Project Manager at DAC A (Musical Project)
January 1, 2017 - December 31, 2019
Provided strategic guidance and project coordination to align objectives, improve workflows, and manage stakeholder communications.
Advisor / Project Manager at Dacapo (Musical Project)
January 1, 2017 - January 1, 2019
Advised on project management and coordination for a musical project, liaising with stakeholders to ensure on-time delivery.
User Research Assistant at DirecTV Colombia
January 1, 2016 - January 1, 2017
Assisted with user research activities, including interviews and data gathering to inform regional marketing campaigns.

Education

UX/UI Design at Coder House
January 11, 2030 - March 10, 2026
Business Analysis & Process Management at Coursera
January 1, 2025 - March 10, 2026
Professional Certificate in UX Design at Google Career Certificates
January 1, 2024 - March 10, 2026
Foundations of User Experience (UX) Design at Google Career Certificates
January 11, 2030 - March 10, 2026
Innovative Pedagogical Strategies at SENA Colombia
January 11, 2030 - March 10, 2026
Advanced UX/UI Design at Coder House
January 11, 2030 - March 30, 2026
Business Analysis & Process Management at Coursera
January 1, 2025 - March 30, 2026
Professional Certificate in UX Design at Google
January 1, 2024 - January 1, 2025
Innovative Pedagogical Strategies at SENA Colombia
January 11, 2030 - March 30, 2026
Foundations of User Experience (UX) Design at Google Career Certificates
January 11, 2030 - March 30, 2026
Professional Certificate in UX Design at Google
January 1, 2024 - January 1, 2025
Foundations of User Experience (UX) Design at Google Career Certificates
January 11, 2030 - April 6, 2026
Business Analysis & Process Management at Coursera
January 1, 2025 - December 31, 2025
UX/UI Design Advanced at Coder House
January 11, 2030 - April 6, 2026
Innovative Pedagogical Strategies at SENA Colombia
January 11, 2030 - April 6, 2026
UX/UI Design advanced (In progress) at Coder House
January 11, 2030 - April 14, 2026
Business Analysis & Process Management at Coursera
January 11, 2030 - January 1, 2025
Professional Certificate in UX Design at Google
January 1, 2024 - January 1, 2025
Foundations of User Experience (UX) Design at Google Career Certificates
January 11, 2030 - April 14, 2026
Innovative Pedagogical Strategies at SENA Colombia
January 11, 2030 - April 14, 2026

Qualifications

Professional Certificate in UX Design (Google Career Certificates)
January 1, 2024 - March 10, 2026
Business Analysis & Process Management
January 1, 2025 - March 10, 2026
Professional Certificate in UX Design
January 1, 2024 - January 1, 2025
Foundations of User Experience (UX) Design
January 11, 2030 - March 30, 2026
Business Analysis & Process Management
January 1, 2025 - March 30, 2026
Professional Certificate in UX Design (Google)
January 1, 2024 - January 1, 2025
Foundations of UX Design (Google Career Certificates)
January 11, 2030 - April 6, 2026
Business Analysis & Process Management (Coursera)
January 1, 2025 - December 31, 2025
UX/UI Design Advanced
January 11, 2030 - April 6, 2026
Innovative Pedagogical Strategies (SENA Colombia)
January 11, 2030 - April 6, 2026
Professional Certificate in UX Design
January 1, 2024 - January 1, 2025
Business Analysis & Process Management
January 11, 2030 - January 1, 2025
UX/UI Design advanced (In progress)
January 11, 2030 - April 14, 2026
Foundations of User Experience (UX) Design
January 11, 2030 - April 14, 2026

Industry Experience

Professional Services, Media & Entertainment, Software & Internet, Retail, Education, Other