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I’m a content and digital performance expert with 7+ years of experience turning editorial craft into measurable growth. I lead content strategy and production across SEO and digital marketing, with a strong focus on helping brands tell clear stories while improving discoverability, engagement, and conversion. In my most recent role at 99 Group, I’ve scaled organic search to record highs, supported ranking recovery after Google algorithm penalties, and significantly expanded Google Discover traffic through tighter audience alignment and consistent editorial quality. I also manage and mentor editorial teams, set shared quality standards, and collaborate closely with creative, marketing, and sales stakeholders to keep messaging and USPs consistent across campaigns and product launches.…I’m a content and digital performance expert with 7+ years of experience turning editorial craft into measurable growth. I lead content strategy and production across SEO and digital marketing, with a strong focus on helping brands tell clear stories while improving discoverability, engagement, and conversion. In my most recent role at 99 Group, I’ve scaled organic search to record highs, supported ranking recovery after Google algorithm penalties, and significantly expanded Google Discover traffic through tighter audience alignment and consistent editorial quality. I also manage and mentor editorial teams, set shared quality standards, and collaborate closely with creative, marketing, and sales stakeholders to keep messaging and USPs consistent across campaigns and product launches.

Elmirahmatika

Content Strategist, SEO Expert, Copywriter, +2

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I’m a content and digital performance expert with 7+ years of experience turning editorial craft into measurable growth. I lead content strategy and production across SEO and digital marketing, with a strong focus on helping brands tell clear stories while improving discoverability, engagement, and conversion. In my most recent role at 99 Group, I’ve scaled organic search to record highs, supported ranking recovery after Google algorithm penalties, and significantly expanded Google Discover traffic through tighter audience alignment and consistent editorial quality. I also manage and mentor editorial teams, set shared quality standards, and collaborate closely with creative, marketing, and sales stakeholders to keep messaging and USPs consistent across campaigns and product launches.…I’m a content and digital performance expert with 7+ years of experience turning editorial craft into measurable growth. I lead content strategy and production across SEO and digital marketing, with a strong focus on helping brands tell clear stories while improving discoverability, engagement, and conversion. In my most recent role at 99 Group, I’ve scaled organic search to record highs, supported ranking recovery after Google algorithm penalties, and significantly expanded Google Discover traffic through tighter audience alignment and consistent editorial quality. I also manage and mentor editorial teams, set shared quality standards, and collaborate closely with creative, marketing, and sales stakeholders to keep messaging and USPs consistent across campaigns and product launches.

Available to hire

I’m a content and digital performance expert with 7+ years of experience turning editorial craft into measurable growth. I lead content strategy and production across SEO and digital marketing, with a strong focus on helping brands tell clear stories while improving discoverability, engagement, and conversion.

In my most recent role at 99 Group, I’ve scaled organic search to record highs, supported ranking recovery after Google algorithm penalties, and significantly expanded Google Discover traffic through tighter audience alignment and consistent editorial quality. I also manage and mentor editorial teams, set shared quality standards, and collaborate closely with creative, marketing, and sales stakeholders to keep messaging and USPs consistent across campaigns and product launches.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Indonesian

Fluent

English

Advanced

Work Experience

Content Jr. Manager at 99 Group

September 1, 2021 - January 31, 2026

Led content strategy for 99 Group’s flagship search properties, driving major organic growth and editorial consistency. Notable outcomes include Berita 99 reaching 91M annual clicks and its first 500,000-click day, and Artikel Rumah123 reaching its first 100,000-click day after recovering from two Google algorithm penalties. Grew Google Discover traffic on Panduan Rumah123 by ~600% YoY (221K to 1.54M quarterly clicks, Q4 2023 to Q4 2024) through improved content quality and stronger audience alignment. Managed and mentored four content/editorial teams, establishing shared SEO and editorial quality standards, and owned product/campaign storytelling to support launches and lead generation. Partnered with creative, marketing, and sales teams to maintain brand voice and refine messaging using engagement, conversion, and traffic insights.

Content Editor at 99 Group

June 1, 2020 - August 31, 2021

Managed and mentored content writers while ensuring Indonesian language standards and SEO best practices through editing and proofreading. Conducted keyword research and analyzed traffic patterns from internal and competitor sources. Built content strategies and performance reports, recommending data-driven improvements to support growth. Supported campaigns, social media, and quarterly magazine content planning and execution.

Content Writer at 99 Group

March 1, 2019 - May 31, 2020

Produced search-optimized articles to rank on top SERPs and grow organic reach and audience engagement. Identified high-impact keywords using Google Trends, Ahrefs, and SEMrush. Monitored and analyzed traffic to continuously refine content strategy, and used competitor insights to find content gaps and opportunities.

Content Editor at Semesta Publishing

July 1, 2018 - November 30, 2018

Edited, proofread, and published travel listings daily with attention to brand standards and clarity. Researched and created content, and supported daily content output with consistent quality. Migrated and optimized data across source and target websites accurately.