I’m an experienced video editor and creative producer with 5+ years of hands-on work creating short-form videos, UGC-style content, and branded digital campaigns tailored for social media and online audiences. I enjoy taking ideas from concept to final edit—story development, scripting, filming or adapting existing footage, image/video generation with AI, editing, captions, and platform-specific publishing—so each piece is built to stop the scroll and drive action. From my background in social content strategy and performance marketing, I focus on hooks, pacing, retention, clear messaging, and strong CTAs. I also use AI-powered tools to speed up production, test creative variations, and optimize outputs for engagement, including A/B concepts, caption/text animation, and performance-informed refinements across platforms like Instagram Reels, TikTok, and YouTube Shorts.…

Ellie F.

Verified

I’m an experienced video editor and creative producer with 5+ years of hands-on work creating short-form videos, UGC-style content, and branded digital campaigns tailored for social media and online audiences. I enjoy taking ideas from concept to final edit—story development, scripting, filming or adapting existing footage, image/video generation with AI, editing, captions, and platform-specific publishing—so each piece is built to stop the scroll and drive action. From my background in social content strategy and performance marketing, I focus on hooks, pacing, retention, clear messaging, and strong CTAs. I also use AI-powered tools to speed up production, test creative variations, and optimize outputs for engagement, including A/B concepts, caption/text animation, and performance-informed refinements across platforms like Instagram Reels, TikTok, and YouTube Shorts.…

Available to hire

I’m an experienced video editor and creative producer with 5+ years of hands-on work creating short-form videos, UGC-style content, and branded digital campaigns tailored for social media and online audiences. I enjoy taking ideas from concept to final edit—story development, scripting, filming or adapting existing footage, image/video generation with AI, editing, captions, and platform-specific publishing—so each piece is built to stop the scroll and drive action.

From my background in social content strategy and performance marketing, I focus on hooks, pacing, retention, clear messaging, and strong CTAs. I also use AI-powered tools to speed up production, test creative variations, and optimize outputs for engagement, including A/B concepts, caption/text animation, and performance-informed refinements across platforms like Instagram Reels, TikTok, and YouTube Shorts.

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Work Experience

Social Media Manager & Video Producer (UGC campaigns; video editing) at Led UGC and influencer/content initiatives (client work, including skincare/beauty products)
January 1, 2021 - Present
Generated 100K+ social posts and contributed to ~30% increase in conversions and notable client growth. Produced promotional videos, tutorials, and UGC-style storytelling content for skincare and beauty products, creating video concepts, scripts, and creative directions based on campaign goals and audience needs. Improved Instagram engagement by ~45% through video content and creative optimization. Edited short-form videos for Instagram, TikTok, and YouTube Shorts with platform-native pacing, hooks, captions, and story structure; developed creative ideas grounded in audience behavior and brand objectives. Managed the full creative workflow from concept and scripting through filming, editing, and performance review. Used AI tools (e.g., Seedance, Kling, Veo, ElevenLabs) to develop visual concepts and generate assets, building AI-assisted workflows that reduced content production time by ~50%. Coordinated production across multiple accounts while maintaining visual consistency, deadlines
Social Media Manager & Content Creator at Digital Marketing Assistant & AI-Video Production (channel launch and UGC editing)
January 1, 2021 - Present
Launched Instagram and TikTok content channels using AI-assisted video production for faster ideation, scripting, and production. Edited UGC-style creatives for e-commerce and social advertising with concise messaging, strong visual hooks, and engagement-focused pacing. Adapted creator footage into polished, brand-aligned ad content while maintaining consistent visual identity across outputs.
Social Media Manager & Video Producer (UGC and Influencer Campaigns) at Led UGC and influencer campaigns (client work)
January 1, 2021 - Present
Generated 100K+ social posts and helped drive approximately a 30% increase in conversions, contributing to significant client growth. Produced promotional videos, tutorials, and UGC-style storytelling content for skincare and beauty products. Developed video concepts, scripts, and creative directions aligned to campaign objectives and audience needs. Improved Instagram engagement by about 45% through creative video optimization and platform-native editing, including pacing, hooks, captions, and storytelling tailored per platform.
Video Producer & Content Creator at Freelance (digital marketing and social media campaigns)
January 1, 2020 - January 1, 2022
Created short-form video and visual assets for digital marketing and social media campaigns. Produced interview-style and educational videos for LinkedIn, newsletters, and podcast-related campaigns. Repurposed long-form marketing content into platform-native short-form assets, collaborating with marketing and product teams to keep social content aligned with business priorities.

Education

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Industry Experience

Media & Entertainment, Professional Services, Retail, Consumer Goods, Travel & Hospitality, Software & Internet, Healthcare, Life Sciences, Telecommunications, Education