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Digital Commerce and Performance Marketing professional with 9 years of experience in paid media, e-commerce, and digital operations. Hands-on with Google Ads, Meta, LinkedIn, TikTok, Amazon Ads, and analytics to drive growth through optimized online shopping experiences. Works across retail and performance media teams, coordinating promotion calendars, identifying growth opportunities, and monitoring key KPIs such as ROAS, CAC, and revenue. Experienced leading agency transition and delivering executive-level analysis and recommendations aligned with business objectives.…Digital Commerce and Performance Marketing professional with 9 years of experience in paid media, e-commerce, and digital operations. Hands-on with Google Ads, Meta, LinkedIn, TikTok, Amazon Ads, and analytics to drive growth through optimized online shopping experiences. Works across retail and performance media teams, coordinating promotion calendars, identifying growth opportunities, and monitoring key KPIs such as ROAS, CAC, and revenue. Experienced leading agency transition and delivering executive-level analysis and recommendations aligned with business objectives.

Eloan Fernandes

Performance Marketer, Marketing Analyst, Digital Marketer, +2

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Digital Commerce and Performance Marketing professional with 9 years of experience in paid media, e-commerce, and digital operations. Hands-on with Google Ads, Meta, LinkedIn, TikTok, Amazon Ads, and analytics to drive growth through optimized online shopping experiences. Works across retail and performance media teams, coordinating promotion calendars, identifying growth opportunities, and monitoring key KPIs such as ROAS, CAC, and revenue. Experienced leading agency transition and delivering executive-level analysis and recommendations aligned with business objectives.…Digital Commerce and Performance Marketing professional with 9 years of experience in paid media, e-commerce, and digital operations. Hands-on with Google Ads, Meta, LinkedIn, TikTok, Amazon Ads, and analytics to drive growth through optimized online shopping experiences. Works across retail and performance media teams, coordinating promotion calendars, identifying growth opportunities, and monitoring key KPIs such as ROAS, CAC, and revenue. Experienced leading agency transition and delivering executive-level analysis and recommendations aligned with business objectives.

Available to hire

Digital Commerce and Performance Marketing professional with 9 years of experience in paid media, e-commerce, and digital operations. Hands-on with Google Ads, Meta, LinkedIn, TikTok, Amazon Ads, and analytics to drive growth through optimized online shopping experiences.

Works across retail and performance media teams, coordinating promotion calendars, identifying growth opportunities, and monitoring key KPIs such as ROAS, CAC, and revenue. Experienced leading agency transition and delivering executive-level analysis and recommendations aligned with business objectives.

Skills

Google Ads

GA4

SEO

Experience Level

Google Ads

Expert

GA4

Expert

SEO

Beginner

Work Experience

E-commerce and Performance Coordinator at Publicis Groupe Le/ed (as written: "Publicis Group e Le d")

April 1, 2026 - Present

Led the agency transition for Kenvue (Johnson & Johnson), ensuring smooth handoff and maintaining business continuity across key initiatives. Partnered with media, e-commerce, and cross-functional teams to drive performance, optimize results, and support revenue growth. Developed executive-level analyses and recommendations to guide decision-making and align stakeholders around business objectives.

E-commerce Supervisor at Omnicom Group

July 1, 2025 - March 1, 2026

Coordinated retail media and digital commerce execution for Kenvue (Johnson & Johnson), ensuring a consistent and optimized online shopping experience across key retail partners. Partnered with Trade, Media, and platform teams to align promotional calendars, identify growth opportunities, and support integrated digital strategies. Monitored performance, availability, content quality, pricing, and competitive activity, providing insights and recommendations to drive execution excellence and business growth.

Senior Paid Media Analyst at Schutz US

July 1, 2023 - December 1, 2024

Led performance marketing strategy for international e-commerce operations focused on revenue growth, scalability, and marketing efficiency across multiple markets. Managed media budgets exceeding $300K, overseeing campaign planning, optimization, and performance across Google, Meta, affiliate, and programmatic channels. Collaborated with agencies, cross-functional teams, and global stakeholders to drive growth initiatives and optimize KPIs including ROAS, CAC, and revenue; aligned media strategies with business objectives.