Eloan Fernandes

Led the agency transition for Kenvue (Johnson & Johnson), ensuring smooth handoff and maintaining business continuity across key initiatives. Partnered with media, e-commerce, and cross-functional teams to drive performance, optimize results, and support revenue growth. Developed executive-level analyses and recommendations to guide decision-making and align stakeholders around business objectives.

Coordinated retail media and digital commerce execution for Kenvue (Johnson & Johnson), ensuring a consistent and optimized online shopping experience across key retail partners. Partnered with Trade, Media, and platform teams to align promotional calendars, identify growth opportunities, and support integrated digital strategies. Monitored performance, availability, content quality, pricing, and competitive activity, providing insights and recommendations to drive execution excellence and business growth.

Led performance marketing strategy for international e-commerce operations focused on revenue growth, scalability, and marketing efficiency across multiple markets. Managed media budgets exceeding $300K, overseeing campaign planning, optimization, and performance across Google, Meta, affiliate, and programmatic channels. Collaborated with agencies, cross-functional teams, and global stakeholders to drive growth initiatives and optimize KPIs including ROAS, CAC, and revenue; aligned media strategies with business objectives.