I am a Product and Brand Designer with 4 years of experience building for complex technical platforms across AI infrastructure, fintech, and the decentralized finance space. I specialise in scalable UI/UX & brand systems, design thinking, motion, product strategy, and growth-oriented product experiences that simplify complex workflows and drive user adoption. I lead end-to-end design initiatives across product, brand, and go-to-market, with a strong focus on accessibility (WCAG), scalable design systems, and data-informed experimentation. I’ve designed and shipped product and campaign experiences for AI/DeFi platforms, scaling user engagement through clear visual incentives and production-ready component systems.

Sreyan Das

I am a Product and Brand Designer with 4 years of experience building for complex technical platforms across AI infrastructure, fintech, and the decentralized finance space. I specialise in scalable UI/UX & brand systems, design thinking, motion, product strategy, and growth-oriented product experiences that simplify complex workflows and drive user adoption. I lead end-to-end design initiatives across product, brand, and go-to-market, with a strong focus on accessibility (WCAG), scalable design systems, and data-informed experimentation. I’ve designed and shipped product and campaign experiences for AI/DeFi platforms, scaling user engagement through clear visual incentives and production-ready component systems.

Available to hire

I am a Product and Brand Designer with 4 years of experience building for complex technical platforms across AI infrastructure, fintech, and the decentralized finance space. I specialise in scalable UI/UX & brand systems, design thinking, motion, product strategy, and growth-oriented product experiences that simplify complex workflows and drive user adoption.

I lead end-to-end design initiatives across product, brand, and go-to-market, with a strong focus on accessibility (WCAG), scalable design systems, and data-informed experimentation. I’ve designed and shipped product and campaign experiences for AI/DeFi platforms, scaling user engagement through clear visual incentives and production-ready component systems.

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Work Experience

Lead Designer at Spheron Network
November 1, 2024 - Present
Spearheading all design initiatives for Spheron Network, enhancing brand identity and user interface across various platforms. Developed unique interfaces and user experiences for the website and platform along with engaging visual content and social media (mostly X and discord) and in-person events to drive brand awareness. 
 Collaborated on innovative projects such as Skynet, Myra.Fun, and Supernoderz all of which are powered by Spheron, thus diversifying the company's growth and outreach.
 Key Contributions & Impact [Fizzer Network (Individual GPU Provider)]
 Designed the user experience and visual system for the Fizzer Network, a decentralized compute participation platform where users contributed GPU resources through node infrastructure.
 Developed gamified UI components including badge systems, NFT reward frameworks, and dashboards that made complex infrastructure easy & engaging for users. Iterated on engagement flows, community incentives, & onboarding experiences that encouraged sustained network participation. Impact - Scaled the Fizzer Network from 0 → 44,000+ active users Achieved $100M+ in decentralized compute within Spheron's network, to be locked across 44,000+ Fizz Nodes Significantly increased user engagement through rewards from tier systems. Spheron Token Generation Event (TGE) Led the design of the TGE product UX & campaign platform, focusing on building a clear onboarding journey for users interacting with token launch mechanics. Designed + shipped a high-conversion landing experience featuring responsive layouts, interaction states & micro-interactions that simplified complex participation workflows. Developed a full visual system for the launch including UI components, participation badges & motion assets that reinforced credibility and product clarity. Impact - Grew the campaign 0 → 400,000+ user sign-ups $16M ARR generated as of September 2025 Motion & campaigns achieved 50K–500K+ organic views across socials.
Creative Lead at Rooba.Finan ce
August 15, 2022 - November 4, 2024
Been responsible for creating, shipping & managing a completely new and improved series of design systems along with user flows and interface designs for Rooba.Finance. Established a multitude of ready-to-implement digital design systems for RWA (Real World Asset) Tokenization platforms and DAO-based apps. All of which are 0-1 products. Worked on Product Development Roadmaps for creation of a asset-backed utility and governance token. Created user flows and designed interactions by improving on industry leaders such as MakerDAO and Aave protocol. Designed a product MVP for the tokenization of hedge funds and private equity that got accepted into the IFSCA sandbox environment in Gift City, Gujrat, India.
Lead Product Designer at Rooba.Finance
August 1, 2022 - October 1, 2024
Architected design systems from 0 to 1 for Rooba’s Real World Asset Tokenization products in Figma, including component libraries, token structures (color schemes, states, typography, spacing grids), interaction patterns, prototyping, and stakeholder-ready frames for production handoff. Led product design for a gold-backed stablecoin project (Defi Alchemy), defining user journeys, UI/UX, and brand identity from concept through investor-ready prototype; the project was acquired for $100,000 in a private sale. Owned brand identity and end-to-end product design for Club Elysium (members-only DAO), conducting UX research to capture institutional stakeholder requirements including due diligence workflows and on-chain governance mechanics. Produced interactive demos, product roadmaps, and user flow presentations supporting Rooba’s acceptance as a Founding Member of the ERC-3643 Association.
Lead Designer at Spheron Network (FIZZER NETWORK, TGE CAMPAIGN, Product ecosystem)
August 1, 2022 - October 1, 2024
Designed UX/UI design systems for Fizzer Network (Spheron’s decentralised GPU compute platform), including component architecture, design tokens, tiered badge designs, NFT reward frameworks, and a gamified participation dashboard to make complex node infrastructure accessible. Scaled Fizzer Network from 0 to 44,000+ active GPU providers in 2 months and helped lock in $100Mn in decentralized compute; improved user engagement via visualized incentives. Led token generation event (TGE) campaign design from landing page through participation flow with responsive, high-conversion UI, micro-interactions, participation badges, and motion assets to simplify token mechanics. Grew sign-ups from 0 to 400,000+ and supported 50K–500K+ organic views across community channels. Penned product design and brand identity across Skynet, Myra.fun, Klippy AI, and Supernoderz, delivering end-to-end systems and production-ready components in close collaboration with engineering.
Product Designer (Intern) at Dinero
May 1, 2021 - December 31, 2021
Created a striking visual language and 3D illustration series with 2D animations for a fintech app. Oversaw creative direction for illustrations and provided advisory support for UI and brand guideline development.
Interface Designer at Dinero
May 1, 2021 - December 1, 2021
Created a striking visual language and a series of 3D illustrations along with 2D animations for the Dinero app; oversaw the creative direction for all illustrations and had an advisory role for the User Interface of the app as well as their brand guidelines deck.
Graphic Designer (Intern) at Tecnomic Systems
April 1, 2020 - December 31, 2020
Contributed to rebranding the company with a refreshed look for an established customer base (including large enterprise clients). Participated in redesigning the overall website and creating decks for partnerships and technical documentation.
Graphic Designer at Tecnomic Systems
April 1, 2020 - December 1, 2020
Visual designs and creative direction; contributed to branding and visual materials for projects during internship.

Education

Bachelor of Design at Srishti Institute of Art Design & Technology
January 1, 2018 - January 1, 2022
CBSE at Global Indian International School
January 1, 2005 - January 1, 2014
CBSE at Gems Our Own Indian School
January 1, 2014 - January 1, 2018
Bachelor of Design at Srishti Institute of Art Design & Technology (Manipal University Gems Our Own Indian School under Manipal University)
January 1, 2018 - January 1, 2022
CBSE at Global Indian International School
January 1, 2005 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Financial Services, Media & Entertainment, Professional Services, Gaming, Other