I am a Product and Brand Designer with 4 years of experience building for complex technical platforms across AI infrastructure, fintech, and the decentralized finance space. I specialise in scalable UI/UX & brand systems, design thinking, motion, product strategy, and growth-oriented product experiences that simplify complex workflows and drive user adoption.
I lead end-to-end design initiatives across product, brand, and go-to-market, with a strong focus on accessibility (WCAG), scalable design systems, and data-informed experimentation. I’ve designed and shipped product and campaign experiences for AI/DeFi platforms, scaling user engagement through clear visual incentives and production-ready component systems.
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