Available to hire
Highly creative graphic designer with advanced skills in layout, typography, and design across print, digital, and brand work. Adept at interpreting briefs and delivering compelling campaigns and visual communications aligned with brand personality and seasonal direction.
Experienced in managing creative workflows, collaborating with marketing teams, and handling multiple client projects end-to-end—from concept through final delivery. Skilled in building brand systems, redesigning websites with improved UX/UI, and driving measurable traffic and engagement outcomes.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Work Experience
Brand Identity & Website Redesign (Lead Designer) at Matrix Solar Energy
May 1, 2025 - June 30, 2025Refreshed the brand identity by leading a new visual system to differentiate the solar energy brand. Created a new logotype, updated color palettes and typography, and redesigned the website for clarity, trust, and visual impact. Developed wireframes and responsive layouts for desktop and mobile to ensure consistent UX/UI. Improved brand professionalism and increased user engagement and navigation.
Brand Identity & Website Redesign (Project Lead/Designer) at Matrix Solar Energy (Matrix Solar Energy project)
May 1, 2025 - June 30, 2025Refreshed the brand identity by leading a new visual system to differentiate the company in the solar energy market. Created a new logotype, updated color palettes and typography, and redesigned the website with emphasis on clarity, trust, and visual impact. Developed wireframes and responsive layouts for desktop and mobile, ensuring consistent UX/UI. Improved engagement and navigation while modernizing brand presence.
Brand Identity & Website Redesign Lead (Project) at Matrix Solar Energy
May 1, 2025 - June 1, 2025Refreshed brand identity by leading a new visual system for differentiation; designed logotype, updated color palettes/typography, and rebuilt the website for clarity, trust, and visual impact; created wireframes and responsive layouts for desktop and mobile UX/UI; improved perceived professionalism and user engagement, supporting better navigation and engagement.
Brand Identity & Website Redesign Lead at Matrix Solar Energy
May 1, 2025 - June 1, 2025Refreshed brand identity and led a new visual system to distinguish the company from competitors. Designed new logotype, updated color palettes/typography, and executed a full website redesign focused on clarity, trust, and visual impact. Built wireframes and responsive layouts for desktop and mobile UX/UI. Improved professionalism and public trust; redesign increased engagement and navigation quality.
Brand Identity & Website Redesign (Project: Matrix Solar Energy) at Matrix Solar Energy
May 1, 2025 - June 30, 2025Refreshed brand identity to stand out in the solar energy sector. Led creation of a new visual system including logotype, updated color palettes/typography, and a website redesign focused on clarity, trust, and visual impact. Developed wireframes and responsive layouts for desktop and mobile to ensure cohesive UX/UI. Improved brand professionalism and increased engagement and navigation through the redesigned website.
Junior Graphic Designer at United Design Lab
May 1, 2025 - March 31, 2026Managed design tasks from concept to final output under senior designers’ guidance. Created layout, typography, and image compositions based on project requirements. Handled multiple projects with supervision.
Brand Identity (Designer) at Nanna Studio
December 1, 2024 - January 31, 2025Planned and created a complete brand package for a local nail studio, including a custom logo and unified brand guidelines. Produced marketing collateral such as social media templates, appointment cards, and promotional graphics. Aligned the brand image to the studio’s vision and contributed to increased client enquiries and revenue in two months.
Brand Identity Designer at Nanna Studio (Brand Identity project)
December 1, 2024 - January 31, 2025Planned and created a complete brand package for a local nail studio, including a custom logo, unified brand guidelines, and marketing collateral such as social media templates, appointment cards, and promotional graphics. Aligned brand image with the studio’s vision, resulting in a 30% increase in client enquiries and positive revenue within two months.
Brand Identity Designer (Project) at Nanna Studio
December 1, 2024 - January 1, 2025Planned and created a full brand package including custom logo, unified brand guidelines, and marketing collateral (social media templates, appointment cards, promotional graphics); aligned brand image with studio vision, contributing to a 30% increase in client enquiries and positive revenue within 2 months.
Brand Identity Designer at Nanna Studio
December 1, 2024 - January 1, 2025Planned and created a complete brand package for a local nail studio, including a custom logo and unified brand guidelines. Produced marketing collateral such as social media templates, appointment cards, and promotional graphics. Aligned brand image with the studio vision, resulting in ~30% increase in client enquiries within two months.
Brand Identity (Project: Nanna Studio) at Nanna Studio
December 1, 2024 - January 31, 2025Planned and created a complete brand package for a local nail studio, including a custom logo, unified brand guidelines, and marketing collateral such as social media templates, appointment cards, and promotional graphics. Aligned brand image to the studio’s vision, contributing to a ~30% increase in client enquiries and positive revenue within 2 months.
Brand Identity & Packaging Designer at Sip Soda Corp.
November 1, 2024 - December 31, 2025Designed brand identity and packaging for the “Sip” premium soda brand with natural flavors. Developed a vibrant, approachable identity emphasizing fun, convenience, and quality ingredients. Created a logo and bright color scheme to convey energy and freshness, supporting summer/outdoor occasions. Delivered a cohesive brand presence through packaging and visual system.
Brand Identity & Packaging Designer at Sip Soda Corp. (Sip Soda project)
November 1, 2024 - December 31, 2025Designed brand identity and packaging for Sip, a premium natural-flavor soda brand. Developed a vibrant, approachable identity emphasizing fun, convenience, and quality ingredients. Created a logo and bright color scheme to evoke energy and freshness aligned with summer/outdoor use. Established a cohesive brand image that improved appeal for summer occasions.
Brand Identity & Packaging Designer (Project) at Sip Soda Corp.
November 1, 2024 - December 1, 2025Designed brand identity and packaging for 'Sip', a premium soda brand; created a vibrant, approachable identity emphasizing fun, convenience, and quality ingredients; developed logo and bright color scheme for energy/freshness aligned to summer/outdoor use; delivered a cohesive brand system improving appeal for summer occasions.
Graphic Designer (Part-time) at Hyper Extension
November 1, 2024 - January 31, 2025Created product designs from concept through production for action sports products including bicycle, scooters, skate, aquatic gear, and protective items. Produced social media and website content for in-house brands. Created licensed product artwork based on provided style guides.
Summer Brand Identity & Packaging Design (Project: Sip Soda Corp.) at Sip Soda Corp.
November 1, 2024 - December 31, 2025Designed brand identity and packaging for 'Sip', a premium soda brand with natural flavors. Created a vibrant, approachable identity emphasizing fun, convenience, and high-quality ingredients. Developed a logo and bright color scheme to evoke energy and freshness, supporting summer/outdoor positioning and strengthening cohesive brand appeal.
Designer & Creative Director at Ezreal Design
November 1, 2024 - PresentDesigned and directed client projects including branding, logo design, website design, and related collateral. Implemented targeted outreach to attract design clients and increase inquiries. Managed projects and handled client relationships.
Marketing & Graphic Designer Intern at Midsumma Festival
October 1, 2024 - February 28, 2025Collaborated with the marketing team to create a visual brand guideline improving consistency across materials. Created social and website content/layout for graphic assets. Supported the delivery of creative digital and print assets for Midsumma Festival and Victoria’s Pride.
Visual Designer at incase.pty.ltd
June 1, 2024 - August 31, 2025Led branding for 'incase' including logo, color schemes, and visual elements aligned with brand values. Designed and developed packaging reflecting brand identity and set up a website to support online selling with an engaging interface.
Visual Designer at incase.pty.ltd
June 1, 2024 - August 31, 2024Led branding design for 'incase', a handcraft iPhone case company, including logo, color schemes, and brand-aligned visual elements. Designed and developed packaging reflecting brand identity and set up a selling website with an engaging interface.
Graphic Designer & Web Designer at Alleyway Group
January 1, 2024 - April 30, 2024Independently designed the Alleyway Group website and official restaurant websites, including refinements to another restaurant site. Increased 'Waku Waku' traffic by an average of 60% via design/UX optimization. Delivered campaign posters and graphic assets for 'Fortune Alley' and 'Waku Waku' (menus, price labels, flyers, TV menus, limited coupons, and Instagram images). Collaborated on news-section content by building external links and designing embed layouts across social platforms, contributing to an average ~15% increase in online exposure via SEO across 4 sites. Provided weekly website maintenance, fixing mobile display bugs by ~20%, improving performance and lifting Google search rankings for four websites.
Graphic Designer & Web Designer at Alleyway Group
January 1, 2024 - June 30, 2024Independently designed the Alleyway Group website and official sites for two restaurants, plus refinements to another restaurant website. Increased 'Waku Waku' website traffic by ~60% via design and UX optimization. Produced campaign posters and restaurant assets (menus, price labels, flyers, TV menus, limited coupons, and Instagram images) for 'Fortune Alley' and 'Waku Waku'. Supported news-section content across sites via external links and embedded social platform layouts, contributing to an average ~15% increase in online exposure. Performed weekly maintenance, fixing mobile display bugs by ~20%, improving performance and lifting four sites’ Google rankings.
Education
Master of Multimedia Design at Monash University
February 1, 2022 - November 30, 2023Bachelor of Advertising at Northeast Normal University
August 1, 2016 - June 30, 2020Master of Multimedia Design at Monash University
February 1, 2022 - November 1, 2023Bachelor of Advertising at Northeast Normal University
August 1, 2016 - June 1, 2020Master of Multimedia Design at Monash University
February 1, 2022 - November 1, 2023Bachelor of Advertising at Northeast Normal University
August 1, 2016 - June 1, 2020Master of Multimedia Design at Monash University
February 1, 2022 - November 30, 2023Bachelor of Advertising at Northeast Normal University
August 1, 2016 - June 30, 2020Master of Multimedia Design at Monash University
February 1, 2022 - November 30, 2023Bachelor of Advertising at Northeast Normal University
August 1, 2016 - June 30, 2020Qualifications
Industry Experience
Education, Media & Entertainment, Consumer Goods, Professional Services, Energy & Utilities, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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