Shahid

Marketing Associate at Pakistan i Students’ Association, University of Toronto Mississauga

Planned, created, and published short-form social content across Instagram and TikTok using CapCut and Canva, handling the full workflow from content planning and scripting to editing, copywriting, publishing, and performance analysis. Produced PSAs, including a highest-performing TikTok that generated 451K+ views, 25K+ likes, 2,257 saves, and 1,002 shares; supported Instagram Reels reaching 113K+ views. Created 10+ promotional videos designed for student audiences, with Instagram Reels consistently exceeding 10K views. Used audience insights and content performance data to optimize future posts and strengthen engagement across social platforms.

Market Research Coordinator (Remote) at Urban Premier Industrial Company

Conducted in-depth market analysis to identify consumer trends, competitor strategies, and growth opportunities; compiled data-driven reports to support marketing and business development initiatives; collaborated with cross-functional teams to implement findings into actionable strategies.

Supply Chain Intern at ONE Clothing

Tracked flow of materials from suppliers to production; assisted with inventory management at the Lahore facility; liaised with logistics partners.

Grew a TikTok account to 1,218+ followers and 84K+ total likes through consistent short-form content creation. Produced videos reaching 513K+ views and 42K+ likes, with multiple videos surpassing 100K views. Planned, filmed, edited, and published short-form content while analyzing audience engagement and platform trends to improve performance.

Textile Design Intern at Pakistan Institute of Fashion Design (PIFD)

Cataloged traditional Pakistani motifs and explored modern applications; conducted trend analysis for Saleem Fabrics; curated mood boards for editorials.

Marketing Assistant at Urban Premier Limited

Designed branded marketing graphics and promotional content in Canva to support the company’s social media presence. Maintained website content to ensure a consistent brand experience across digital platforms. Supported digital marketing initiatives by creating digital assets and collaborating remotely on promotional materials.