Shahid

Planned, created, and published short-form social content across Instagram and TikTok using CapCut and Canva, handling the full workflow from content planning and scripting to editing, copywriting, publishing, and performance analysis. Produced PSAs, including a highest-performing TikTok that generated 451K+ views, 25K+ likes, 2,257 saves, and 1,002 shares; supported Instagram Reels reaching 113K+ views. Created 10+ promotional videos designed for student audiences, with Instagram Reels consistently exceeding 10K views. Used audience insights and content performance data to optimize future posts and strengthen engagement across social platforms.

Conducted in-depth market analysis to identify consumer trends, competitor strategies, and growth opportunities; compiled data-driven reports to support marketing and business development initiatives; collaborated with cross-functional teams to implement findings into actionable strategies.

Tracked flow of materials from suppliers to production; assisted with inventory management at the Lahore facility; liaised with logistics partners.