Available to hire
I’m a results-driven digital marketing leader with a passion for data-driven growth and cross-market programs. I specialize in building scalable campaigns, optimizing ROI, and turning complex briefs into clear, actionable playbooks that deliver measurable outcomes.
Currently steering global campaigns and optimization initiatives, I enjoy turning insights into tested strategies and collaborating with diverse teams to drive impactful results across EU markets.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Italian
Fluent
English
Fluent
German
Fluent
Spanish; Castilian
Advanced
Work Experience
Global Campaign Optimisation Manager at Essity GmbH
September 1, 2022 - March 1, 2025Led EU-wide campaign optimization for the TEN brand; generated 2,000+ qualified leads (€5M+ pipeline) by restructuring offers and messaging; achieved 3x monthly lead volume for heat pump installers through Google Ads; implemented a structured approach to offer messaging and lead-gen improvements.
Global Digital Marketing Manager at Essity GmbH
April 1, 2025 - September 1, 2025Directed global paid and organic marketing across 4 European markets; managed €1M+ annual budget; hit CPA and ROAS targets; created playbooks, KPI frameworks, and SOPs; led knowledge transfer from centralized to local markets.
Freelance Digital Marketing Consultant at Self-Employed
October 1, 2025 - PresentProvided strategic and hands-on digital marketing support for B2B/B2C brands; managed €1M+ annual budgets across Meta, Google, and more; produced multiple weekly video ads and optimized full funnel performance to improve AVg time spent and conversions.
Education
Master of Science in Management Engineering at Politecnico di Milano
January 1, 2018 - January 1, 2021Bachelor of Science in Aerospace Engineering at Politecnico di Milano
January 1, 2015 - January 1, 2018Qualifications
Introductory Certificate to Project Management
January 11, 2030 - June 16, 2026Industry Experience
Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Hire a Digital Marketer
We have the best digital marketer experts on Twine. Hire a digital marketer in Munich today.