Emma Curry Darlington
I’m a creative and commercially focused digital marketing professional with 7+ years’ experience growing brands through social media, content creation, and customer engagement.
About
I’m a creative and commercially focused digital marketing professional with 7+ years’ experience growing brands through social media, content creation, and customer engagement. I manage marketing activity across multiple industries—property, hospitality, lifestyle, and creative—planning campaigns and producing on-brand content such as graphics, reels, stories, and promotional campaign assets to drive awareness, enquiries, and engagement.
I work independently with strong stakeholder communication, aligning digital activity with seasonal promotions, launches, and commercial goals. I’m confident using tools like Canva, Meta Business Suite, and Hootsuite to schedule and optimize content, and I also enjoy competitor and industry trend research to keep campaigns performing. I’m passionate about helping established businesses grow both online and in-store through consistent, visually strong brand storytelling.
- 15 years' experience
- Joined October 2026
Industry experience
- Media & Entertainment
- Retail
- Travel & Hospitality
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Work experience
Manage digital marketing activity for multiple clients across property, hospitality, lifestyle and creative sectors. Plan and execute social media campaigns on Facebook, Instagram, and LinkedIn to increase visibility, enquiries, and brand awareness. Create engaging branded content including graphics, captions, promotions, stories, and campaign assets. Work with business owners to align campaigns with seasonal promotions, launches, and commercial goals. Use Canva for visual content creation and schedule campaigns using Hootsuite and Meta Business Suite. Conduct competitor and industry trend research to improve campaign performance and maintain strong working relationships through regular planning and communication.
Produce weekly business performance reports and support reporting, budgeting, and administration. Maintain strong commercial awareness and analytical accuracy while assisting with administrative functions.
Support hospitality venues with social media promotion for events and offers, creating campaigns designed to increase footfall and bookings. Produce promotional materials and branded content and assist with online customer communication and enquiries. Coordinate business operations, demonstrating organisation and attention to detail.
Certifications and awards
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