Hi, I’m Emily Rutherford—a strategic social and brand marketer helping wellness and lifestyle brands grow through social media strategy, influencer partnerships, and thoughtful retail activations. I collaborate with founders to shape authentic brand storytelling and community-driven marketing across wellness and CPG, delivering measurable growth across platforms including Instagram, TikTok, Pinterest, and YouTube. I partner with teams to craft engaging content, build influencer programs, and execute campaigns from ideation to analytics. My work balances creative storytelling with data-driven optimization to maximize reach, engagement, and conversion across retail and digital touchpoints.…

Emily Rutherford

Hi, I’m Emily Rutherford—a strategic social and brand marketer helping wellness and lifestyle brands grow through social media strategy, influencer partnerships, and thoughtful retail activations. I collaborate with founders to shape authentic brand storytelling and community-driven marketing across wellness and CPG, delivering measurable growth across platforms including Instagram, TikTok, Pinterest, and YouTube. I partner with teams to craft engaging content, build influencer programs, and execute campaigns from ideation to analytics. My work balances creative storytelling with data-driven optimization to maximize reach, engagement, and conversion across retail and digital touchpoints.…

Available to hire

Hi, I’m Emily Rutherford—a strategic social and brand marketer helping wellness and lifestyle brands grow through social media strategy, influencer partnerships, and thoughtful retail activations. I collaborate with founders to shape authentic brand storytelling and community-driven marketing across wellness and CPG, delivering measurable growth across platforms including Instagram, TikTok, Pinterest, and YouTube.

I partner with teams to craft engaging content, build influencer programs, and execute campaigns from ideation to analytics. My work balances creative storytelling with data-driven optimization to maximize reach, engagement, and conversion across retail and digital touchpoints.

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Language

English
Fluent

Work Experience

Lead Social and Brand Strategist at Luna Social LLC
January 1, 2023 - Present
Led social and brand strategy for wellness and lifestyle brands; managed and executed content calendars across Instagram, TikTok, Pinterest, and YouTube; oversaw influencer partnerships, affiliate programs, and creator campaigns; tracked analytics to optimize engagement and growth; collaborated with founders on brand storytelling and positioning.
Brand & Social Strategist / Social Media & Marketing Manager at Freelance
May 1, 2022 - December 1, 2022
Managed social strategy for emerging wellness and CPG brands; created content plans focused on engagement and growth; coordinated influencer outreach and creator communication; supported launches, publishing, and campaign execution.
Influencer Marketing Coordinator at Gallery Media Group
November 1, 2021 - May 1, 2022
Sourced and managed influencer partnerships for consumer-facing brand campaigns; assisted in executing multi-platform influencer marketing campaigns from briefing to reporting; coordinated creator communication, timelines, approvals, and deliverables; supported campaign execution, analytics, reporting, and client-facing updates.
Retail & Community Marketing at Alo Yoga, Aritzia, Free People | NYC
November 1, 2016 - May 1, 2022
Supported retail activations, wellness events, and elevated in-store brand experiences; led and supported large retail teams in fast-paced, customer-facing environments; assisted with visual merchandising, customer experience, and daily retail operations.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Retail, Consumer Goods, Professional Services