ER

Emily Rutherford

Available to hire

Hi, I’m Emily Rutherford—a strategic social and brand marketer helping wellness and lifestyle brands grow through social media strategy, influencer partnerships, and thoughtful retail activations.

About

Hi, I’m Emily Rutherford—a strategic social and brand marketer helping wellness and lifestyle brands grow through social media strategy, influencer partnerships, and thoughtful retail activations. I collaborate with founders to shape authentic brand storytelling and community-driven marketing across wellness and CPG, delivering measurable growth across platforms including Instagram, TikTok, Pinterest, and YouTube.

I partner with teams to craft engaging content, build influencer programs, and execute campaigns from ideation to analytics. My work balances creative storytelling with data-driven optimization to maximize reach, engagement, and conversion across retail and digital touchpoints.

  • 9 years' experience
  • Joined May 2026

Languages

  • EnglishFluent

Industry experience

  • Media & Entertainment
  • Retail
  • Consumer Goods
  • Professional Services

More experts in Minneapolis, United States

Work experience· 4 roles

Lead Social and Brand Strategist · Luna Social LLCJan 2023 – Present · 3 yrs 11 mos

Led social and brand strategy for wellness and lifestyle brands; managed and executed content calendars across Instagram, TikTok, Pinterest, and YouTube; oversaw influencer partnerships, affiliate programs, and creator campaigns; tracked analytics to optimize engagement and growth; collaborated with founders on brand storytelling and positioning.

Brand & Social Strategist / Social Media & Marketing Manager · FreelanceMay 2022 – Dec 2022 · 8 mos

Managed social strategy for emerging wellness and CPG brands; created content plans focused on engagement and growth; coordinated influencer outreach and creator communication; supported launches, publishing, and campaign execution.

Influencer Marketing Coordinator · Gallery Media GroupNov 2021 – May 2022 · 7 mos

Sourced and managed influencer partnerships for consumer-facing brand campaigns; assisted in executing multi-platform influencer marketing campaigns from briefing to reporting; coordinated creator communication, timelines, approvals, and deliverables; supported campaign execution, analytics, reporting, and client-facing updates.

Retail & Community Marketing · Alo Yoga, Aritzia, Free People | NYCNov 2016 – May 2022 · 5 yrs 7 mos

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