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Digital marketing specialist and creative strategist with 6+ years of experience helping brands tell their story across digital, print, and in-person experiences. Passionate about thoughtful branding, compelling content, and customer-first marketing that builds lasting connections and drives measurable results.…

Emma Morgan Gipson

Digital Marketer, Brand Strategist, Marketing Automation Specialist, +1

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Digital marketing specialist and creative strategist with 6+ years of experience helping brands tell their story across digital, print, and in-person experiences. Passionate about thoughtful branding, compelling content, and customer-first marketing that builds lasting connections and drives measurable results.…

Available to hire

Digital marketing specialist and creative strategist with 6+ years of experience helping brands tell their story across digital, print, and in-person experiences. Passionate about thoughtful branding, compelling content, and customer-first marketing that builds lasting connections and drives measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Electronic Power Design - Digital Marketing Specialist at Electronic Power Design

January 1, 2025 - Present

Led the company’s complete website redesign, improving user experience and aligning messaging with business goals. Developed and executed LinkedIn content strategy resulting in significant engagement increases. Managed all digital marketing channels including website, email marketing, SEO, social media, and CRM initiatives. Planned and executed tradeshow marketing for national industry events. Created marketing collateral such as brochures, sales materials, advertisements, and product campaign assets. Built executive dashboards using GA4 and marketing analytics to support reporting and decision-making.

Marketing Coordinator at Phoenix Strategic Planning

January 1, 2020 - January 1, 2023

Managed the company’s website, marketing materials, client presentations, networking events, and day-to-day marketing initiatives supporting business development. Developed the firm’s digital presence through website redesign, LinkedIn content strategy, and branded marketing collateral. Collaborated directly with the company owner to execute marketing strategies aligned with business growth and client engagement goals. Created presentations, website content, event invitations, and digital assets that strengthened brand consistency across print and digital platforms.

Owner & Digital Marketing Specialist at EMG Marketing, LLC

January 1, 2020 - Present

Managed marketing strategy and client relationships for 15+ brands across beauty, hospitality, food & beverage, retail, fitness, and lifestyle industries. Developed and executed integrated marketing campaigns across social media, email marketing, branding, website strategy, events, and creative content. Increased social media engagement by up to 300% and grew brand audiences by thousands of followers through strategic content. Collaborated with business owners and creative teams (photographers, designers, videographers, printers, and freelancers) to deliver cohesive, on-brand campaigns across digital and print channels. Analyzed campaign performance and marketing analytics to deliver actionable insights, optimize future strategies, and strengthen long-term client growth.