Hi, I’m Emilia Ksycka, a multidisciplinary marketing and brand strategy professional based in Poznań, Poland. I specialize in design thinking, go-to-market strategies, and building brands from concept to execution. Over the years I have led hundreds of projects, from early-stage startups to growing brands, with a focus on ROI, clarity of message, and creative communication. In my work I focus on optimizing processes and delivering innovations in health, mental health, skincare, cosmetics, food, and supplements. I enjoy defining and commercializing innovations, leading teams, and creating budgets and schedules that drive results. I’m passionate about turning insights into practical, scalable solutions and I love crafting engaging content and brand experiences.

Hi, I’m Emilia Ksycka, a multidisciplinary marketing and brand strategy professional based in Poznań, Poland. I specialize in design thinking, go-to-market strategies, and building brands from concept to execution. Over the years I have led hundreds of projects, from early-stage startups to growing brands, with a focus on ROI, clarity of message, and creative communication. In my work I focus on optimizing processes and delivering innovations in health, mental health, skincare, cosmetics, food, and supplements. I enjoy defining and commercializing innovations, leading teams, and creating budgets and schedules that drive results. I’m passionate about turning insights into practical, scalable solutions and I love crafting engaging content and brand experiences.

Available to hire

Hi, I’m Emilia Ksycka, a multidisciplinary marketing and brand strategy professional based in Poznań, Poland. I specialize in design thinking, go-to-market strategies, and building brands from concept to execution. Over the years I have led hundreds of projects, from early-stage startups to growing brands, with a focus on ROI, clarity of message, and creative communication.
In my work I focus on optimizing processes and delivering innovations in health, mental health, skincare, cosmetics, food, and supplements. I enjoy defining and commercializing innovations, leading teams, and creating budgets and schedules that drive results. I’m passionate about turning insights into practical, scalable solutions and I love crafting engaging content and brand experiences.

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Experience Level

Expert

Language

Polish
Fluent
English
Advanced
Russian
Intermediate

Work Experience

Founder and CEO at PurePura
March 1, 2018 - December 1, 2022
Led end-to-end product and brand development for a startup; managed cross-functional teams; oversaw budgets, strategy, and go-to-market initiatives; collaborated with Volkswagen Group Polska, Škoda, VW Passenger Cars, and other brands; applied Design Thinking and Google Analytics to inform decisions.
Chief Marketing Officer at KAEM sp. z o.o.
July 1, 2020 - January 31, 2021
Led marketing, branding, and digital campaigns for multiple brands; developed GTM strategies, managed budgets and teams, and drove brand growth across a portfolio including Volkswagen Group Polska and Škoda.
Founder and CEO at PUREPURA - startup
December 1, 2018 - December 31, 2022
Design Thinking, Google Analytics PRO, and project management. Prepared strategic and business analyses (needs, market, competition), developed go-to-market strategies, budgets and project schedules; led team management; defined and commercialized innovations. Managed over 600 projects with budgets ranging from hundreds of thousands to several millions. Focused on optimizing implementation processes with emphasis on project profitability. Built a comprehensive portfolio including health, mental health, skincare, cosmetics, food, and supplements; created product materials and visual identities; led BTL campaigns and content production; drove brand marketing, PR activities, and cross-channel campaigns.
Junior Consultant / Consultant at Q&A Consulting
September 1, 2006 - March 31, 2007
Provided market analyses, strategic recommendations and support in client projects; contributed to client communications and deliverables.
Account Manager / Group Account Manager at Perm Mint
April 1, 2007 - December 31, 2009
Managed client relationships, coordinated cross-functional teams, and supported campaign planning and execution for B2B clients.

Education

Postgraduate studies in Marketing Management on the B2B Market at Poznań University of Economics and Business
October 1, 2010 - June 1, 2011
Master's degree at Adam Mickiewicz University in Poznań
October 1, 2001 - June 1, 2006
Postgraduate studies in Marketing Management on the B2B market at University of Economics in Poznań
October 1, 2010 - June 30, 2011

Qualifications

General Data Protection Regulation (GDPR) compliance training
January 11, 2030 - January 12, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet