Hi, I’m Emilia Ksycka, a multidisciplinary marketing and brand strategy professional based in Poznań, Poland. I specialize in design thinking, go-to-market strategies, and building brands from concept to execution. Over the years I have led hundreds of projects, from early-stage startups to growing brands, with a focus on ROI, clarity of message, and creative communication. In my work I focus on optimizing processes and delivering innovations in health, mental health, skincare, cosmetics, food, and supplements. I enjoy defining and commercializing innovations, leading teams, and creating budgets and schedules that drive results. I’m passionate about turning insights into practical, scalable solutions and I love crafting engaging content and brand experiences.

Hi, I’m Emilia Ksycka, a multidisciplinary marketing and brand strategy professional based in Poznań, Poland. I specialize in design thinking, go-to-market strategies, and building brands from concept to execution. Over the years I have led hundreds of projects, from early-stage startups to growing brands, with a focus on ROI, clarity of message, and creative communication. In my work I focus on optimizing processes and delivering innovations in health, mental health, skincare, cosmetics, food, and supplements. I enjoy defining and commercializing innovations, leading teams, and creating budgets and schedules that drive results. I’m passionate about turning insights into practical, scalable solutions and I love crafting engaging content and brand experiences.

Available to hire

Hi, I’m Emilia Ksycka, a multidisciplinary marketing and brand strategy professional based in Poznań, Poland. I specialize in design thinking, go-to-market strategies, and building brands from concept to execution. Over the years I have led hundreds of projects, from early-stage startups to growing brands, with a focus on ROI, clarity of message, and creative communication.
In my work I focus on optimizing processes and delivering innovations in health, mental health, skincare, cosmetics, food, and supplements. I enjoy defining and commercializing innovations, leading teams, and creating budgets and schedules that drive results. I’m passionate about turning insights into practical, scalable solutions and I love crafting engaging content and brand experiences.

See more

Experience Level

Expert

Language

Polish
Fluent
English
Advanced
Russian
Intermediate

Work Experience

Chief Marketing Officer at KAEM sp. z o.o.
July 1, 2020 - January 31, 2021
Led marketing, branding, and digital campaigns for multiple brands; developed GTM strategies, managed budgets and teams, and drove brand growth across a portfolio including Volkswagen Group Polska and Škoda.
Founder and CEO at PUREPURA - startup
December 1, 2018 - December 31, 2022
Design Thinking, Google Analytics PRO, and project management. Prepared strategic and business analyses (needs, market, competition), developed go-to-market strategies, budgets and project schedules; led team management; defined and commercialized innovations. Managed over 600 projects with budgets ranging from hundreds of thousands to several millions. Focused on optimizing implementation processes with emphasis on project profitability. Built a comprehensive portfolio including health, mental health, skincare, cosmetics, food, and supplements; created product materials and visual identities; led BTL campaigns and content production; drove brand marketing, PR activities, and cross-channel campaigns.
Founder and CEO at PurePura
March 1, 2018 - December 1, 2022
Led end-to-end product and brand development for a startup; managed cross-functional teams; oversaw budgets, strategy, and go-to-market initiatives; collaborated with Volkswagen Group Polska, Škoda, VW Passenger Cars, and other brands; applied Design Thinking and Google Analytics to inform decisions.
Account Manager / Group Account Manager at Perm Mint
April 1, 2007 - December 31, 2009
Managed client relationships, coordinated cross-functional teams, and supported campaign planning and execution for B2B clients.
Junior Consultant / Consultant at Q&A Consulting
September 1, 2006 - March 31, 2007
Provided market analyses, strategic recommendations and support in client projects; contributed to client communications and deliverables.

Education

Postgraduate studies in Marketing Management on the B2B Market at Poznań University of Economics and Business
October 1, 2010 - June 1, 2011
Master's degree at Adam Mickiewicz University in Poznań
October 1, 2001 - June 1, 2006
Postgraduate studies in Marketing Management on the B2B market at University of Economics in Poznań
October 1, 2010 - June 30, 2011

Qualifications

General Data Protection Regulation (GDPR) compliance training
January 11, 2030 - January 12, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet