Emilia
Hi, I’m Emilia Ksycka, a multidisciplinary marketing and brand strategy professional based in Poznań, Poland. I specialize in design thinking, go-to-market strategies, and building brands from concept to execution.
About
Hi, I’m Emilia Ksycka, a multidisciplinary marketing and brand strategy professional based in Poznań, Poland. I specialize in design thinking, go-to-market strategies, and building brands from concept to execution. Over the years I have led hundreds of projects, from early-stage startups to growing brands, with a focus on ROI, clarity of message, and creative communication.
In my work I focus on optimizing processes and delivering innovations in health, mental health, skincare, cosmetics, food, and supplements. I enjoy defining and commercializing innovations, leading teams, and creating budgets and schedules that drive results. I’m passionate about turning insights into practical, scalable solutions and I love crafting engaging content and brand experiences.
- 8 years' experience
- Joined January 2026
Skills· 1
Languages
- PolishFluent
- EnglishAdvanced
- RussianIntermediate
Industry experience
- Media & Entertainment
- Professional Services
- Retail
- Software & Internet
Work experience· 5 roles
Led marketing, branding, and digital campaigns for multiple brands; developed GTM strategies, managed budgets and teams, and drove brand growth across a portfolio including Volkswagen Group Polska and Škoda.
Design Thinking, Google Analytics PRO, and project management. Prepared strategic and business analyses (needs, market, competition), developed go-to-market strategies, budgets and project schedules; led team management; defined and commercialized innovations. Managed over 600 projects with budgets ranging from hundreds of thousands to several millions. Focused on optimizing implementation processes with emphasis on project profitability. Built a comprehensive portfolio including health, mental health, skincare, cosmetics, food, and supplements; created product materials and visual identities; led BTL campaigns and content production; drove brand marketing, PR activities, and cross-channel campaigns.
Led end-to-end product and brand development for a startup; managed cross-functional teams; oversaw budgets, strategy, and go-to-market initiatives; collaborated with Volkswagen Group Polska, Škoda, VW Passenger Cars, and other brands; applied Design Thinking and Google Analytics to inform decisions.
Education
Certifications and awards
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