I’ve built my career in leading media companies, developing strong expertise in paid social across all major platforms. I’ve managed large-scale campaigns, led teams, and worked closely with clients on strategy and performance. I also bring a solid background in creative strategy, helping brands craft impactful, platform-native content that drives results.

Emilie Dewaele

I’ve built my career in leading media companies, developing strong expertise in paid social across all major platforms. I’ve managed large-scale campaigns, led teams, and worked closely with clients on strategy and performance. I also bring a solid background in creative strategy, helping brands craft impactful, platform-native content that drives results.

Available to hire

I’ve built my career in leading media companies, developing strong expertise in paid social across all major platforms. I’ve managed large-scale campaigns, led teams, and worked closely with clients on strategy and performance. I also bring a solid background in creative strategy, helping brands craft impactful, platform-native content that drives results.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

French
Fluent
English
Fluent
Spanish; Castilian
Advanced

Work Experience

Marketing & Content Specialist at Disney Channels France (Walt Disney Company)
September 1, 2018 - September 1, 2019
Project management, design and implementation of cross-channel marketing strategy with monthly reporting to HQ in London. Content creation and production: TV spots, marketing assets (print & digital). Negotiation and coordination of partnerships (games contests & visibility exchanges with partners: Canal+, Free, Molotov, etc.).
Paid Acquisition Manager at Disney Channels France (The Walt Disney Company)
September 1, 2019 - September 1, 2020
Management of the paid media strategy (media growth, traffic acquisition, retaining subscribers and engagement). Strategic recommendations and management of paid Brand Content campaigns: KPIs definition, optimization and reporting to clients (€150K spent per month). Manager relations with partners (Meta, Snapchat, TikTok, Google) and test & learn new features proposed by platforms.
Marketing & Content Specialist at The Walt Disney Company / Disney Channels France
September 1, 2018 - September 1, 2019
Led cross-channel digital marketing and content production; organized monthly marketing brainstorms; created TV spots and digital assets; managed partnerships and reporting to HQ in London.
Paid Acquisition Manager at The Walt Disney Company / Disney Channels France
September 1, 2019 - September 1, 2020
Managed paid media strategy, growth, traffic acquisition, and subscriber retention; defined KPIs, optimized campaigns, and managed partnerships with Meta, Snapchat, TikTok, and Google; monthly reporting to clients with budget around €150K.

Education

Master 2 - Marketing Strategy & Data Analytics at Paris School of Business (ex ESG-MS)
September 1, 2015 - September 1, 2020
Master 2 - Marketing Strategy & Data Analytics at Richmond University, The American International University in London
January 11, 2030 - December 3, 2025
Master 2 - Marketing Strategy & Data Analytics at Paris School of Business (ex ESG-MS)
September 1, 2015 - September 1, 2020

Qualifications

Member of the Conférence des Grandes Écoles
January 11, 2030 - December 3, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education