I run my own freelance branding practice, building brand identities from the ground up, logos, packaging, editorial layouts, campaign content, and I’m rounding that out with part time graphic design training to sharpen the visual side of the work.
That practice is backed by years on the agency and in house side of luxury marketing. I started in the creative departments of digital marketing agencies in Paris, running social media and creative strategy for brands like L’Oréal, LVMH, and Bacardi, then moved to Geneva and joined Digital Luxury Group as Social Media Manager, working across watchmaking, beauty, art, and hospitality for clients including Patek Philippe, Art Basel, Watches and Wonders, Homo Faber, Akris, and Van Cleef & Arpels.
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