I run my own freelance branding practice, building brand identities from the ground up, logos, packaging, editorial layouts, campaign content, and I'm rounding that out with part time graphic design training to sharpen the visual side of the work. That practice is backed by years on the agency and in house side of luxury marketing. I started in the creative departments of digital marketing agencies in Paris, running social media and creative strategy for brands like L'Oréal, LVMH, and Bacardi, then moved to Geneva and joined Digital Luxury Group as Social Media Manager, working across watchmaking, beauty, art, and hospitality for clients including Patek Philippe, Art Basel, Watches and Wonders, Homo Faber, Akris, and Van Cleef & Arpels.

Emilie McArdle

Pro

I run my own freelance branding practice, building brand identities from the ground up, logos, packaging, editorial layouts, campaign content, and I'm rounding that out with part time graphic design training to sharpen the visual side of the work. That practice is backed by years on the agency and in house side of luxury marketing. I started in the creative departments of digital marketing agencies in Paris, running social media and creative strategy for brands like L'Oréal, LVMH, and Bacardi, then moved to Geneva and joined Digital Luxury Group as Social Media Manager, working across watchmaking, beauty, art, and hospitality for clients including Patek Philippe, Art Basel, Watches and Wonders, Homo Faber, Akris, and Van Cleef & Arpels.

Available to hire

I run my own freelance branding practice, building brand identities from the ground up, logos, packaging, editorial layouts, campaign content, and I’m rounding that out with part time graphic design training to sharpen the visual side of the work.

That practice is backed by years on the agency and in house side of luxury marketing. I started in the creative departments of digital marketing agencies in Paris, running social media and creative strategy for brands like L’Oréal, LVMH, and Bacardi, then moved to Geneva and joined Digital Luxury Group as Social Media Manager, working across watchmaking, beauty, art, and hospitality for clients including Patek Philippe, Art Basel, Watches and Wonders, Homo Faber, Akris, and Van Cleef & Arpels.

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Language

English
Fluent
French
Fluent

Work Experience

Creative Strategist at Luxury & Laurent
March 1, 2026 - Present
Shaping brand identity and visual direction for client projects, starting from positioning and category analysis. Defined creative frameworks used by designers (visual references, layout principles, and system rules). Refined design work to align with agreed strategy. Contributed research and competitive analysis to inform creative direction.
Social Media Manager at Digital Luxury Group
January 1, 2024 - February 28, 2026
. Advised clients in beauty, luxury, fintech, and spirits on their digital marketing approach. . Built digital roadmaps covering content strategy, influence, data usage, and e- commerce. . Assessed existing client ecosystems and identified priorities and gaps.
Digital Marketing Consultant at WITH Paris
January 3, 2022 - December 29, 2023
. Advised clients in beauty, luxury, fintech, and spirits on their digital marketing approach. . Built digital roadmaps covering content strategy, influence, data usage, and e- commerce. . Assessed existing client ecosystems and identified priorities and gaps.
Social Media Assistant at Guerlain (LVMH)
July 5, 2021 - December 31, 2021
. Supported the global social media team across editorial planning, content coordination, community management, and cross-team review processes.

Education

MSc in Luxury Marketing & Management at emlyon business school
September 1, 2020 - June 30, 2022
BA (Hons) in International Relations & Politics at University College Dublin
September 4, 2017 - June 26, 2020
M Sc in Luxury Management & Marketing at emlyon business school
January 1, 2020 - January 1, 2022
BA (Hons) in Politics & International Relations at University College Dublin
January 1, 2017 - January 1, 2020

Qualifications

Part-time training in graphic design
January 11, 2030 - September 1, 2026

Industry Experience

Media & Entertainment, Financial Services, Consumer Goods, Education, Other, Travel & Hospitality, Real Estate & Construction