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Hi, I’m Emily Lysianne Atkinson, a UK-based senior social media strategist and content producer with 13+ years of experience helping beauty, fashion, and wellness brands grow across platforms. I design end-to-end content strategies for Instagram, TikTok, YouTube, and beyond, blending storytelling, data-driven insights, and creative direction to turn followers into loyal fans. I’ve led multi-brand campaigns, built vibrant online communities, and partnered with tech platforms to drive innovation and measurable growth. I’m passionate about culture, creativity, and helping brands stand out in crowded feeds. I enjoy mentoring teams, delivering scalable content that resonates with diverse audiences, and aligning creative work with business KPIs. My approach blends brand voice, narrative storytelling, and a knack for turning insights into engaging content that boosts engagement, loyalty, and revenue.…Hi, I’m Emily Lysianne Atkinson, a UK-based senior social media strategist and content producer with 13+ years of experience helping beauty, fashion, and wellness brands grow across platforms. I design end-to-end content strategies for Instagram, TikTok, YouTube, and beyond, blending storytelling, data-driven insights, and creative direction to turn followers into loyal fans. I’ve led multi-brand campaigns, built vibrant online communities, and partnered with tech platforms to drive innovation and measurable growth. I’m passionate about culture, creativity, and helping brands stand out in crowded feeds. I enjoy mentoring teams, delivering scalable content that resonates with diverse audiences, and aligning creative work with business KPIs. My approach blends brand voice, narrative storytelling, and a knack for turning insights into engaging content that boosts engagement, loyalty, and revenue.

Emily Atkinson

Social Media Manager, Content Producer, Brand Strategist, +2

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Hi, I’m Emily Lysianne Atkinson, a UK-based senior social media strategist and content producer with 13+ years of experience helping beauty, fashion, and wellness brands grow across platforms. I design end-to-end content strategies for Instagram, TikTok, YouTube, and beyond, blending storytelling, data-driven insights, and creative direction to turn followers into loyal fans. I’ve led multi-brand campaigns, built vibrant online communities, and partnered with tech platforms to drive innovation and measurable growth. I’m passionate about culture, creativity, and helping brands stand out in crowded feeds. I enjoy mentoring teams, delivering scalable content that resonates with diverse audiences, and aligning creative work with business KPIs. My approach blends brand voice, narrative storytelling, and a knack for turning insights into engaging content that boosts engagement, loyalty, and revenue.…Hi, I’m Emily Lysianne Atkinson, a UK-based senior social media strategist and content producer with 13+ years of experience helping beauty, fashion, and wellness brands grow across platforms. I design end-to-end content strategies for Instagram, TikTok, YouTube, and beyond, blending storytelling, data-driven insights, and creative direction to turn followers into loyal fans. I’ve led multi-brand campaigns, built vibrant online communities, and partnered with tech platforms to drive innovation and measurable growth. I’m passionate about culture, creativity, and helping brands stand out in crowded feeds. I enjoy mentoring teams, delivering scalable content that resonates with diverse audiences, and aligning creative work with business KPIs. My approach blends brand voice, narrative storytelling, and a knack for turning insights into engaging content that boosts engagement, loyalty, and revenue.

Available to hire

Hi, I’m Emily Lysianne Atkinson, a UK-based senior social media strategist and content producer with 13+ years of experience helping beauty, fashion, and wellness brands grow across platforms. I design end-to-end content strategies for Instagram, TikTok, YouTube, and beyond, blending storytelling, data-driven insights, and creative direction to turn followers into loyal fans. I’ve led multi-brand campaigns, built vibrant online communities, and partnered with tech platforms to drive innovation and measurable growth.

I’m passionate about culture, creativity, and helping brands stand out in crowded feeds. I enjoy mentoring teams, delivering scalable content that resonates with diverse audiences, and aligning creative work with business KPIs. My approach blends brand voice, narrative storytelling, and a knack for turning insights into engaging content that boosts engagement, loyalty, and revenue.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Content Production Lead at Seller X

January 1, 2025 - Present

Oversee end-to-end social media content production and strategy, driving engagement and growth across platforms. Manage content calendars, creative direction, and collaboration with partners to maintain brand voice and strong KPIs.

Senior Social Media Manager & Content Production Lead at U-Studio (Unilever in-house agency)

January 1, 2023 - December 31, 2025

Led social media strategy and content production across multiple Unilever brands. Directed cross-functional teams, developed KPI-driven content roadmaps, and delivered integrated campaigns across channels. Optimized performance through data-driven insights, expanding creative formats and elevating brand storytelling.

Freelance Social & Content Producer / Strategist at Clinique UK

January 1, 2017 - December 31, 2020

Led UK organic social strategy across three beauty brands, delivering end-to-end content production, creative direction, and multi-channel campaigns. Owned analytics, reporting, and audience growth; partnered with Meta, Google, and Pinterest to drive innovation and award-winning campaigns. Achieved 40% Instagram growth in six months through data-driven community-building and storytelling. Built a fast-growing music community brand on social, boosting engagement and loyalty. Managed cross-functional teams and external agencies to ensure brand voice and KPI alignment.