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I’m a passionate, outgoing creative strategist and content creator experienced in driving brand growth across social and search platforms. I develop and execute high-performing ad concepts for both organic and paid media, with a performance-marketing background that helps me create scroll-stopping hooks designed to convert viewers into customers. I’m based in LA and bring a collaborative, results-driven approach to strategy, content creation, copywriting, and public-facing presentations. I’m especially energized by the intersection of creative direction, performance data, and trend-aware UGC—so brands can grow with content that feels both thumb-stopping and effective.…I’m a passionate, outgoing creative strategist and content creator experienced in driving brand growth across social and search platforms. I develop and execute high-performing ad concepts for both organic and paid media, with a performance-marketing background that helps me create scroll-stopping hooks designed to convert viewers into customers. I’m based in LA and bring a collaborative, results-driven approach to strategy, content creation, copywriting, and public-facing presentations. I’m especially energized by the intersection of creative direction, performance data, and trend-aware UGC—so brands can grow with content that feels both thumb-stopping and effective.

Emily Kirshner

Creative Strategist, Content Creator, Social Media Manager, +2

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I’m a passionate, outgoing creative strategist and content creator experienced in driving brand growth across social and search platforms. I develop and execute high-performing ad concepts for both organic and paid media, with a performance-marketing background that helps me create scroll-stopping hooks designed to convert viewers into customers. I’m based in LA and bring a collaborative, results-driven approach to strategy, content creation, copywriting, and public-facing presentations. I’m especially energized by the intersection of creative direction, performance data, and trend-aware UGC—so brands can grow with content that feels both thumb-stopping and effective.…I’m a passionate, outgoing creative strategist and content creator experienced in driving brand growth across social and search platforms. I develop and execute high-performing ad concepts for both organic and paid media, with a performance-marketing background that helps me create scroll-stopping hooks designed to convert viewers into customers. I’m based in LA and bring a collaborative, results-driven approach to strategy, content creation, copywriting, and public-facing presentations. I’m especially energized by the intersection of creative direction, performance data, and trend-aware UGC—so brands can grow with content that feels both thumb-stopping and effective.

Available to hire

I’m a passionate, outgoing creative strategist and content creator experienced in driving brand growth across social and search platforms. I develop and execute high-performing ad concepts for both organic and paid media, with a performance-marketing background that helps me create scroll-stopping hooks designed to convert viewers into customers.

I’m based in LA and bring a collaborative, results-driven approach to strategy, content creation, copywriting, and public-facing presentations. I’m especially energized by the intersection of creative direction, performance data, and trend-aware UGC—so brands can grow with content that feels both thumb-stopping and effective.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Creative Strategist & Content Creator

January 1, 2025 - Present

Create compelling storyboards for ad concepts with scroll-stopping hooks to increase engagement and website traffic. Write scripts for creators for voice-over and on-camera speaking. Write ad copy for text overlays, edit ads using Canva, and optimize creative using performance data to improve CTR, engagement, and ROAS. Iterate on winning concepts and develop new ads using already filmed content. Film and edit UGC content end-to-end so it’s ready to launch on social.

Associate Director of Paid Media at Hype10 Agency

January 1, 2024 - January 1, 2025

Developed and executed comprehensive paid media strategies to maximize budget efficiency and ROI across telehealth, beauty, health & wellness, apparel and more. Managed a multi-million dollar advertising budget across social and search platforms, ensuring optimal allocation and performance. Built KPI frameworks tied to each brand’s goals and used performance insights to drive continuous improvement. Managed and mentored a team of paid media specialists and cultivated a collaborative, high-performance culture. Developed and maintained agency partnerships with key resources.

Senior Paid Media Manager at Hype10 Agency

January 1, 2023 - January 1, 2024

Presented weekly performance reports to clients, highlighting key metrics and growth opportunities. Worked with tech tools/platforms such as TripleWhale to measure true business success in a post-iOS environment. Conducted paid media audits for prospective clients and presented findings on sales calls to support deal closing. Stayed current on social media trends to reach new audiences. Fostered relationships with media partners and platforms to negotiate favorable terms and placements. Supported weekly trainings for junior team members with guidance and feedback.

Associate Digital Specialist at Hype10 Agency

June 1, 2021 - October 1, 2021

Served as the right hand to the founder/CEO by managing calendars, ensuring call scheduling did not overlap, prepping for daily meetings, pulling reports as needed, and delivering detailed post-call follow-ups. Assisted in developing digital marketing strategies aligned with business objectives. Conducted keyword research and competitive analysis to inform ad targeting and content strategy. Supported creation of landing pages and email marketing campaigns to drive conversions. Used social media analytics insights to report on performance and inform future content strategies. Helped support ongoing learning on emerging trends and tools.

Digital Specialist at Hype10 Agency

January 1, 2021 - January 1, 2023

Managed paid media campaigns across Meta, Pinterest, TikTok, Google, and Microsoft. Monitored daily performance and made data-driven adjustments to optimize results. Participated in weekly brand meetings to present performance targets against business KPIs. Collaborated with content creators to ensure alignment between paid and organic efforts.

Social Media Manager at Artilta Artlita

January 1, 2020 - January 1, 2021

Developed and executed social media strategy to increase brand awareness and engagement for Artilta Art Gallery in San Diego. Curated a social media calendar and ensured consistent posting and engagement across platforms. Implemented social listening to monitor brand mentions, industry conversations, and competitor activity, and adapted strategy accordingly. Created and curated content for target audiences, analyzed engagement metrics, and presented weekly results on team calls. Performed competitor research and stayed current on market trends. Engaged with followers to grow loyalty and managed an in-person art show, greeting guests, answering questions, and facilitating artwork sales.