Graphic Designer & Content Creator at Westport Weston Family YMCA

Developed and implemented creative materials for programmatic and membership promotions using a strategic multimedia approach. Served as the organization’s primary photographer, shooting, editing, and maintaining photo libraries for all special events and programs. Analyzed marketing performance data and created a comprehensive digital media strategy aligned with the organization’s goals and target audience. Led internal brand development processes; designed programmatic brand packages and facilitated feedback workshops while adhering to brand standards set by YUSA. Collaborated with CEO and CFO to create key organizational assets and presentations to engage stakeholders and boost fundraising efforts.

Marketing & Media Manager at Sterling Community Center

Led the organization through its first complete rebrand in its 90-year history. Implemented a task force of creatives, facilitated workshops, and delivered a full brand package, adhering to standards set by the Board of Directors. Designed assets for major fundraising events (signage, promotional emails, radio ads, press releases, social media campaigns); redesigned and maintained the website to increase public awareness of services and programs; created and implemented digital fundraising initiatives including the organization’s largest online campaign to meet an annual goal of $65,000. Promoted to supervise the Community Engagement Coordinator, interns, and external marketing committees. Conducted formal and informal performance evaluations, goal setting sessions, and full team workshops. Fostered relationships with corporate donors and public officials to grow the organization’s footprint in the community.

Co-Chair, Initiative to Inspire Social Change at Sterling Community Center

Led a DEI-driven group that oversees internal and external social justice initiatives at the community center.