Hi, I’m Emily Paola, a designer with a background in marketing and international business and professional experience in graphic design and art direction. I’ve led end-to-end creative marketing campaigns across fashion, government, B2B, finance, and not-for-profit sectors. Holding a Bachelor of Commerce (Honours), I approach design as the intersection of strategy and storytelling, informed by independent travel across 39 countries.…

Emily Paola

Hi, I’m Emily Paola, a designer with a background in marketing and international business and professional experience in graphic design and art direction. I’ve led end-to-end creative marketing campaigns across fashion, government, B2B, finance, and not-for-profit sectors. Holding a Bachelor of Commerce (Honours), I approach design as the intersection of strategy and storytelling, informed by independent travel across 39 countries.…

Available to hire

Hi, I’m Emily Paola, a designer with a background in marketing and international business and professional experience in graphic design and art direction. I’ve led end-to-end creative marketing campaigns across fashion, government, B2B, finance, and not-for-profit sectors. Holding a Bachelor of Commerce (Honours), I approach design as the intersection of strategy and storytelling, informed by independent travel across 39 countries.

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Language

English
Fluent

Work Experience

Fashion Marketing Manager at Freed & Freed International
January 30, 2023 - November 29, 2024
Led art direction for seasonal campaigns across print, digital, and e-commerce, managing photo shoots from concept to execution. Designed all print and digital brand assets; supported collection development through trend and colour research. Managed digital marketing and e-commerce strategy, including paid media (Google & Meta), email campaigns and SEO, driving 50% YoY gross sales growth. Produced pop-ups and events; managed wholesale and media partnerships; translated KPIs into strategic insights.
Marketing & Communications Assistant at Andrew Perry Marketing
May 1, 2021 - February 1, 2023
Developed strategic marketing plan informed by customer research, competitor analysis, and performance audits. Designed and optimized websites and brand assets, including wireframes; SEO strategy and print & digital marketing materials. Led paid campaigns and coordinated virtual events, driving engagement.
Marketing & Communications Assistant at Manitoba Agriculture
July 1, 2020 - May 1, 2021
Led website design and content management while creating email, social, and visual communications; organized events and designed branded materials ensuring cross-departmental alignment; conducted survey analysis for research reporting.

Education

Bachelor of Commerce (Honours) at Asper School of Business, University of Manitoba
January 1, 2016 - January 1, 2021
International Exchange at Manchester Metropolitan University, UK
January 1, 2020 - March 31, 2020
Adobe Design Education at British Columbia Institute of Technology
January 1, 2023 - March 31, 2024

Qualifications

Dean's Honour List - Asper School of Business (Marketing & International Business)
January 1, 2016 - January 1, 2021

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Retail
    Menu Design Projects
    A collection of menu designs created for hospitality spaces across different countries, each balancing strong visual identity with clear functionality. These projects consider cultural context, language, and traditional design elements, drawing inspiration from local decor, cuisine, and atmosphere. Each menu integrates thoughtful typography, cohesive colour palettes, and highly visual layouts to enhance readability, flow, and overall customer experience while remaining authentic to its setting. graphicdesigner menudesign globaldesign pdf…