Please look at my portfolio here: _Website not available. Sign in: https://www.twine.net/signup_ Hi, I’m Emily Passfield—a driven, compassionate communications professional with a track record of leading programs and delivering creative solutions in fast-paced environments. I thrive when turning difficult or urgent situations into organized, actionable plans, and I have a passion for working with diverse client populations. My background spans journalism, content creation, and nonprofit and government communications, where I blend storytelling with analytics to reach and inform audiences effectively. Beyond the day-to-day, I build and manage teams, develop content strategies, and mentor others to reach their full potential. I’m energized by collaborations across multi-disciplinary teams and by turning insights into authentic, accessible information that makes a real difference.

Emily Passfield

Please look at my portfolio here: _Website not available. Sign in: https://www.twine.net/signup_ Hi, I’m Emily Passfield—a driven, compassionate communications professional with a track record of leading programs and delivering creative solutions in fast-paced environments. I thrive when turning difficult or urgent situations into organized, actionable plans, and I have a passion for working with diverse client populations. My background spans journalism, content creation, and nonprofit and government communications, where I blend storytelling with analytics to reach and inform audiences effectively. Beyond the day-to-day, I build and manage teams, develop content strategies, and mentor others to reach their full potential. I’m energized by collaborations across multi-disciplinary teams and by turning insights into authentic, accessible information that makes a real difference.

Available to hire

Please look at my portfolio here: Website not available. Sign in: https://www.twine.net/signup
Hi, I’m Emily Passfield—a driven, compassionate communications professional with a track record of leading programs and delivering creative solutions in fast-paced environments. I thrive when turning difficult or urgent situations into organized, actionable plans, and I have a passion for working with diverse client populations. My background spans journalism, content creation, and nonprofit and government communications, where I blend storytelling with analytics to reach and inform audiences effectively.

Beyond the day-to-day, I build and manage teams, develop content strategies, and mentor others to reach their full potential. I’m energized by collaborations across multi-disciplinary teams and by turning insights into authentic, accessible information that makes a real difference.

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Language

English
Fluent

Work Experience

Marketing and Content Creation Coordinator at London Economic Development Corporation
October 1, 2024 - Present
Track insights and analytics across all social media accounts, manage dynamic campaigns and static posts to ensure maximum target audience reach; create original written content for LEDC website; respond to inquiries including immigration and tariff concerns; provide links and information to stakeholders.
Multimedia Reporter at Global News
October 1, 2024 - October 15, 2025
Created dynamic radio news stories and audio production for London listeners; wrote blog and long-form content for Global News online using WordPress; conducted thorough research and fact-checking; collaborated with multi-faceted teams to deliver accurate coverage.
Digital Content Creator at University of Western Ontario
August 1, 2023 - October 15, 2025
Created original content for social media and Western's online blog; edited coworker submissions to provide constructive critique and improve accuracy; planned and produced content on logical timelines; ensured resources were available to students.
Digital Marketing Intern at Goodwill Industries
September 1, 2022 - October 15, 2025
Reviewed Goodwill Career's social media profiles to determine audience, calls to action and marketing goals; created print and social media content for over 10 services provided by the care center; ensured vulnerable populations received the same information as other audiences; participated in weekly meetings to review marketing goals, budgets and progress.
Emergency First Aid Instructor, Swim Instructor, Lifeguard at City of Toronto
March 1, 2021 - October 15, 2025
Taught clients aged 18 months to 80 years essential aquatic survival skills to ensure success and safety in and around water; spontaneously and creatively adapting programs for those with disabilities or other barriers; collaborated with coworkers to identify and prevent over 25 emergencies around the water; continually updated leadership training.

Education

Master in Media Mass Communication & Journalism at University of Western Ontario
August 1, 2023 - October 15, 2025
Bachelor of Arts, Psychology at University of Western Ontario
September 6, 2018 - April 30, 2022

Qualifications

Distance Studies Addiction Treatment Clinical Skills - Healthcare Providers
July 1, 2020 - October 15, 2025
Charlie Hanes Student Award
January 1, 2022 - October 15, 2025
CPR-C with AED
January 11, 2030 - October 15, 2025
Childhood Cancer Canada Survivorship Scholarship
January 11, 2030 - January 1, 2023
Dean's Honour List
January 1, 2018 - October 15, 2022

Industry Experience

Media & Entertainment, Non-Profit Organization, Education, Government, Professional Services