EP

Emily Passfield

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About

Please look at my portfolio here: Website not available. Sign in: https://www.twine.net/signup
Hi, I’m Emily Passfield—a driven, compassionate communications professional with a track record of leading programs and delivering creative solutions in fast-paced environments. I thrive when turning difficult or urgent situations into organized, actionable plans, and I have a passion for working with diverse client populations. My background spans journalism, content creation, and nonprofit and government communications, where I blend storytelling with analytics to reach and inform audiences effectively.

Beyond the day-to-day, I build and manage teams, develop content strategies, and mentor others to reach their full potential. I’m energized by collaborations across multi-disciplinary teams and by turning insights into authentic, accessible information that makes a real difference.

  • 5 years' experience
  • Joined October 2025

Industry experience

  • Media & Entertainment
  • Non-Profit Organization
  • Education
  • Government
  • Professional Services

Work experience· 5 roles

Multimedia Reporter · Global NewsOct 2024 – Oct 2025 · 1 yr 1 mo

Created dynamic radio news stories and audio production for London listeners; wrote blog and long-form content for Global News online using WordPress; conducted thorough research and fact-checking; collaborated with multi-faceted teams to deliver accurate coverage.

Marketing and Content Creation Coordinator · London Economic Development CorporationOct 2024 – Present · 2 yrs 2 mos

Track insights and analytics across all social media accounts, manage dynamic campaigns and static posts to ensure maximum target audience reach; create original written content for LEDC website; respond to inquiries including immigration and tariff concerns; provide links and information to stakeholders.

Digital Content Creator · University of Western OntarioAug 2023 – Oct 2025 · 2 yrs 3 mos

Created original content for social media and Western's online blog; edited coworker submissions to provide constructive critique and improve accuracy; planned and produced content on logical timelines; ensured resources were available to students.

Digital Marketing Intern · Goodwill IndustriesSep 2022 – Oct 2025 · 3 yrs 2 mos
Emergency First Aid Instructor, Swim Instructor, Lifeguard · City of TorontoMar 2021 – Oct 2025 · 4 yrs 8 mos

Education

Master in Media Mass Communication & Journalism · University of Western Ontario2023 – 2025
Bachelor of Arts, Psychology · University of Western Ontario2018 – 2022

Certifications and awards· 5

Distance Studies Addiction Treatment Clinical Skills - Healthcare Providers2020 – 2025
Charlie Hanes Student Award2022 – 2025
CPR-C with AED2030 – 2025
Childhood Cancer Canada Survivorship Scholarship2030 – 2023

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