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I’m Emily Dawling, a freelance social media and content specialist with 9+ years’ experience shaping brand voices across sport, entertainment, lifestyle, and corporate sectors. I’ve worked with brands including BBC Studios, Virgin Media O2, and Channel 4, delivering social-first content and campaigns that drive engagement, build audiences, and strengthen brand presence. I specialise in creating platform-native content across TikTok, Instagram, YouTube, and LinkedIn, combining creative storytelling with data insights to deliver content that resonates with both consumer and professional audiences. My experience spans live event coverage, global campaign launches, corporate communications, and always-on content, managing social channels end-to-end with a focus on consistency, creativity, and growth.…I’m Emily Dawling, a freelance social media and content specialist with 9+ years’ experience shaping brand voices across sport, entertainment, lifestyle, and corporate sectors. I’ve worked with brands including BBC Studios, Virgin Media O2, and Channel 4, delivering social-first content and campaigns that drive engagement, build audiences, and strengthen brand presence. I specialise in creating platform-native content across TikTok, Instagram, YouTube, and LinkedIn, combining creative storytelling with data insights to deliver content that resonates with both consumer and professional audiences. My experience spans live event coverage, global campaign launches, corporate communications, and always-on content, managing social channels end-to-end with a focus on consistency, creativity, and growth.

Emily Dawling

PRO

Social Media Manager, Content Producer, Community Manager, +4

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I’m Emily Dawling, a freelance social media and content specialist with 9+ years’ experience shaping brand voices across sport, entertainment, lifestyle, and corporate sectors. I’ve worked with brands including BBC Studios, Virgin Media O2, and Channel 4, delivering social-first content and campaigns that drive engagement, build audiences, and strengthen brand presence. I specialise in creating platform-native content across TikTok, Instagram, YouTube, and LinkedIn, combining creative storytelling with data insights to deliver content that resonates with both consumer and professional audiences. My experience spans live event coverage, global campaign launches, corporate communications, and always-on content, managing social channels end-to-end with a focus on consistency, creativity, and growth.…I’m Emily Dawling, a freelance social media and content specialist with 9+ years’ experience shaping brand voices across sport, entertainment, lifestyle, and corporate sectors. I’ve worked with brands including BBC Studios, Virgin Media O2, and Channel 4, delivering social-first content and campaigns that drive engagement, build audiences, and strengthen brand presence. I specialise in creating platform-native content across TikTok, Instagram, YouTube, and LinkedIn, combining creative storytelling with data insights to deliver content that resonates with both consumer and professional audiences. My experience spans live event coverage, global campaign launches, corporate communications, and always-on content, managing social channels end-to-end with a focus on consistency, creativity, and growth.

Available to hire

London, United Kingdom

I’m Emily Dawling, a freelance social media and content specialist with 9+ years’ experience shaping brand voices across sport, entertainment, lifestyle, and corporate sectors. I’ve worked with brands including BBC Studios, Virgin Media O2, and Channel 4, delivering social-first content and campaigns that drive engagement, build audiences, and strengthen brand presence.

I specialise in creating platform-native content across TikTok, Instagram, YouTube, and LinkedIn, combining creative storytelling with data insights to deliver content that resonates with both consumer and professional audiences.

My experience spans live event coverage, global campaign launches, corporate communications, and always-on content, managing social channels end-to-end with a focus on consistency, creativity, and growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Freelance Social Media and Content Specialist at Tella Creative

January 1, 2026 - Present

Work with brands including Broadwick Group and Infinitum Group to shape social strategy, brand voice, and content direction. Deliver social-first content across live events, culture, and campaigns, from real-time capture to publishing and optimisation.

Social Media Manager at Virgin Media O2

March 1, 2024 - December 31, 2025

Led social content across major music, sport, and entertainment properties, creating platform-native content and campaigns. Captured live moments, worked with talent and influencers, and delivered engaging content across TikTok, Instagram, and YouTube. Also led the corporate social media LinkedIn strategy for senior internal stakeholders.

Senior Social Media Manager (Contractor) at Liberty Global

September 4, 2023 - March 22, 2024

Delivered social media strategy and content across global channels, supporting brand growth through campaigns, influencer collaborations, and audience engagement.

Digital Programming Manager (Social Media Manager) at BBC Studios

March 7, 2022 - September 1, 2023

Managed global social campaigns and content across multiple markets, including launching BBC Earth’s TikTok and growing Instagram to 10M+ followers. Focused on short-form storytelling and high-performing, audience-led content.

Senior Digital Channels Mananger at Department for Health and Social Care (NHS Test and Trace)

November 16, 2020 - March 4, 2022

Led digital content strategy and delivery in high-pressure environments, ensuring clear, effective communication at scale. Managed a team of 20.

Global Head of Social Media (Contractor) at RICS (Royal Institution of Chartered Surveyors)

February 10, 2020 - November 13, 2020

Managed global social media strategy and content, supporting digital transformation and developing a more engaging, community-focused approach across platforms.

Head of Social Media and Content (Contractor) at CITB (Construction Industry Training Board)

November 5, 2018 - February 7, 2020

Led social media, editorial, and website content, creating campaigns to attract new talent into the construction industry and engage existing audiences through targeted, multi-channel content.

Groups Social Media Manager (Contractor) at Markettiers 4dc

March 26, 2018 - November 2, 2018

Directed paid/organic campaigns from pitch to execution, specialising in live streams, long-form video, and podcast promotion for major brands.

Social Media Coordinator, Digital Content Producer and Journalist (Contractor) at BBC.com

May 1, 2017 - March 23, 2018

Produced and managed social and editorial content across BBC Travel, Culture, and Design, creating engaging stories and videos for global audiences.

Planning and Scheduling Assistant, Production Assistant and Social Media Assistant (Contractor) at Channel 4

October 10, 2016 - April 28, 2017

Supported production and social media across music channels, contributing to live event coverage, content creation, and digital output for entertainment programming.

Celebrity Booker & Social Media Executive at The Guestlist Ldn

June 1, 2015 - October 7, 2016

Booked celebrities and influencers for theatre press nights, film and TV premiere's and exclusive privates.