Available to hire
I’m Emily Dawling, a freelance social media and content specialist with 9+ years shaping brand voices across sports, entertainment and lifestyle.
I create platform-native storytelling that captures both the moment and the story behind it, from live events to global campaigns. I excel in audience growth, influencer collaborations, and turning insight into engaging content that keeps brands relevant.
Experience Level
Language
English
Fluent
Work Experience
Freelance Social Media and Content Specialist
January 1, 2026 - PresentLeading social media strategies for various clients and driving audience growth through engaging content. Skilled in live event storytelling and platform-native content creation.
Senior Social Media Manager at Liberty Global
September 1, 2023 - March 1, 2024Shaped multi-platform social strategy for The O2 Arena and major sponsorships, ensuring authentic content delivery across various platforms.
Digital Programming Manager (Social Media Manager) at BBC Studios
March 1, 2022 - September 1, 2023Led a global social team, directing campaigns for flagship titles and growing social presence across multiple platforms.
Senior Digital Channels Manager at NHS Test and Trace (Department of Health and Social Care)
November 1, 2020 - March 1, 2022Developed a successful digital marketing strategy during a high-pressure environment, aligning content with public priorities.
Head of Social Media at Royal Institute of Chartered Surveyors (RICS)
February 1, 2020 - November 1, 2020Directed a social strategy refresh and established a global social media framework to improve community engagement.
Social Media Manager at Virgin Media O2
March 1, 2024 - December 1, 2025Managed social media strategy and content for the UK government’s construction industry, attracting new industry recruits.
Construction Industry Training Board (CITB) at Head of Social Media and Content
October 1, 2018 - January 31, 2020Head of the UK government’s construction industry social media channels and website strategy, responsible forthe creation, implementation, optimisation and analysis of all content.
Social Media Coordinator, Digital Content Producer and Journalist at BBC.com
May 1, 2017 - April 1, 2018Ran social media accounts for BBC Travel, reaching millions weekly with creative content and managing community interactions.
Planning and Scheduling Assistant at Channel 4
October 1, 2016 - May 1, 2017Scheduled programs and assets for music channels while supporting live social media coverage.
Celebrity Booker & Social Media Executive at The Guestlist Ldn
June 1, 2015 - October 1, 2016Coordinated social media for high-profile events and ensured engaging coverage of celebrity gatherings.
Celebrity Booker & Social Media Executive at The Guestlist Ldn
June 1, 2015 - October 1, 2016Freelance Social Media and Content Specialist at Tellacreative
January 1, 2026 - PresentLeading social media strategy and content production for live events and campaigns in entertainment, sport and culture. Developed social-first storytelling and real-time coverage for global campaigns across the UK, US, Canada, Australia and NZ; built brand voice, content frameworks and publishing calendars; managed influencer partnerships and community engagement to drive reach, engagement and audience growth.
Education
2:1 in BA Media and Sociology at Goldsmiths, University of London
September 1, 2014 - April 28, 2017Qualifications
Mini MBA in Marketing
September 1, 2022 - December 1, 2022Industry Experience
Media & Entertainment, Government, Healthcare, Telecommunications, Software & Internet, Professional Services
Experience Level
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