Yalin (Emily) Yi

Marketing & Strategy Intern at Nour

Refined brand messaging across digital channels by aligning brand voice with consumer wellness trends, emphasizing positioning. Wrote copy and creative direction for Instagram and email campaigns, achieving a 22% increase in engagement and click-through rates. Researched regional retail landscapes, consumer demographics, and competitive presence, leading to the identification of strategic retail partners and a 40% expansion of outreach in priority markets. Developed B2B pitch materials aligning partnership goals with market insights.

Account Service Intern at Publicis Groupe

Analyzed client brand positioning, collecting social media, product, CRM and market data; implemented outreach and content strategy, achieving a 22% increase in CTR and engagement. Conducted A/B testing on campaign elements, identifying high-performing versions that increased conversion rates by up to 17% in optimized campaigns. Monitored real-time analytics and adjusted campaigns mid-flight, achieving an average ROAS improvement of 9% through resource re-allocation. Created custom reports and Data Studio dashboards visualizing performance against KPIs, reducing reporting time by 40% and increasing transparency on metrics such as CTR, ROAS, and CAC.

Brand Marketing Intern at Beijing Wanwei Way Information Technology Co., Ltd

Designed and implemented both online and offline promotional strategies, resulting in a 25% increase in platform engagement and a 6% boost in user sign-ups over two months. Produced and hosted creator-facing live broadcast content, including opening, speeches, and Q&A sessions. Collaborated with internal teams and external hosts to align content with engagement goals. These events reached an average of 2,000 live viewers per broadcast; post-event analytics showed a 40% increase in engagement. Planned offline events such as tea parties, literature readings, and workshops, attracting over 300 attendees per event; surveys led to a 20% improvement in attendee satisfaction and increased participation in subsequent events.

Business Planning Intern at Tiantong Education Group

Researched market trends, competitive offerings, and industry shifts; analyzed competitor pricing, marketing strategies, and educational delivery models to recommend strategic differentiators, contributing to a 20% increase in enrollment for targeted programs. Data analysis using time series modeling, clustering, and segmentation to examine enrollment trends, course demand, and student retention metrics, identifying critical areas for improvement and leading to a 13% increase in student retention and a 22% rise in enrollment for high-demand courses.